The Hoyt Organization

APRIL 11, 2024

Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers. Have Influencers Make Video Content 86% of businesses use video as a marketing tool, and 92% report a positive ROI for video content. Book a demo today.

Social Media 65

Social Media Video Viral Brand 65

5W PR

SEPTEMBER 20, 2023

PR professionals can utilize Instagram, TikTok, Facebook, and Twitter to share captivating visuals, stories, and videos that showcase the destination’s culture. Measuring impact and adaptation Measuring the impact of culture-driven travel PR strategies is essential for refining future campaigns.

Travel 78

Travel Strategy How To Local 78

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. At Socialfly we are experts in all things social media, and we have known for a long time that video content is king of the social media world.

Video 283

Video Facebook Social Media Creativity 283

Prohibition

JUNE 19, 2020

When we received a brief from our client the Watches of Switzerland Group, we jumped at the chance to get back out there and do what we do best, at our first socially distanced video shoot. The video needed to reflect the luxury nature of the brand but still be informative.

Groups 62

Groups Video Film Measurement 62

Waxing UnLyrical

JUNE 15, 2016

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

Community 40

Community Facebook Writing Local 40

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. I have this concept about stakeholder personas in my book and the concept of the decision making journey. Generally people are a lot more interested in videos.

Measurement 120

Measurement Case Study Pitching Agency 120

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. Download this PR Measurement Guide. Raise awareness.

Small Business 213

Small Business Fashion Groups Local 213

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Virtual meetings also help people working from home feel more engaged.

Employee 187

Employee Skype Meeting Nonprofit 187

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. 2 min video on Remote Working vs The Office. Watch this 2 min "gangsta rap inspired” video on the subject. Or you could read the book that inspired our journey. Measuring coverage success - Metrics on a mountain.

eBook 120

eBook Google Tools Analytics 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

Strategy 96

Strategy Ethics Social Media Data 96

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Measure your success You’re pumping out content, but are you seeing a return on investment?

Analytics 81

Analytics Comparison Google Interviews 81

PRSay

OCTOBER 12, 2018

Crunching numbers (data and measurement) was a hot topic as well. On data and measurement: “It’s not activity-based and about a book of news clips. On visuals: “If you’re not using video or visuals for communications then you’re missing out on a huge chunk of audience.”

Conference 109

Conference Internal International Storytelling 109

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Not anymore. The Internet has enabled the self-made celebrity.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 139

Survey Measurement System Education 139

5W PR

JUNE 8, 2020

And continue using video and other visuals, as they are still extremely popular and much appreciated. They attributed their success to consumers having a higher perceived value from the course than a book or cheat sheet. As always, measure the brand’s conversion rate with industry averages and be prepared to adjust, where needed.

SEO 88

SEO Consumer Education Course 88

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. Now in her eighties, Friedman has embraced digital platforms to pass on the cultural memory to over 500,000 TikTok followers who have liked her videos more than nine million times. First, they burn books, and then they burn people. It’s a warning.

Survey 62

Survey Groups Storytelling System 62

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. In the near future, I do see an increase in measurement, metrics, and quantifying value. How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Flack's Revenge

OCTOBER 25, 2017

My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. He also mentioned his forthcoming book, The Business of Influence , which I am excited about. Simply Measured social analytics (“great competitor dashboard”). Branding and Thought Leadership.

Tools 120

Tools Enterprise Analytics Case Study 120

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. It turned out to be a cathartic conversation that included abusive relationships, low budgets, demands for viral videos, celebs and gongs.

Viral 68

Viral Journalism Analytics Case Study 68

The Resolution Blog

NOVEMBER 1, 2015

Our core unit involves a researcher, an account planner, a strategist, a digital comms expert and people who can create content; be it a copy writer/creative director/designer/video producer. "Our own work room for brainstorming and writing on post-its how it will work in double quick time" What book inspires you and your team?

Reddit 120

Reddit Creativity Trends Web 120

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. Books in social media have gotten more strategic, insightful, and comprehensive. I know there were not many books out there specifically on social media, or how I would like to approach the field.

Social Media 88

Social Media Media Resources Creativity 88

Onclusive

JANUARY 31, 2018

They have a DNA, which you can read more about in my book. “To I do this because each of these types of companies do things differently: they talk about things differently, they structure themselves differently and they measure success differently. This comes from the underlying philosophy that companies are like people.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Maxim Behar

FEBRUARY 18, 2024

Occasionally read a book. In other words, every profession has its measure publicly. Host: Last year, you released two books. Whether in a book or a film. Those are the distinct rap movements you can see in our video made with Lil Sha and Misho Shamara and in all those great rappers who are legends in this business.

Newspapers 59

Newspapers Travel Course Meeting 59

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Karen Freberg

SEPTEMBER 27, 2018

In fact, he is featured in my new SAGE book under measurement! When I realized I was going to do a Humans of Social Media – I knew without a doubt Dennis needed to be here in my book. One minute videos and showing the power of why videos is very important to capture people’s attention (we are in an attention economy!)

Education 74

Education Video Social Media Facebook 74

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

Video 87

Video Publicity Marketing Analytics 87

Sword and the Script

JANUARY 20, 2018

Help Me, Obi-Wan Kenobi on Disney Video. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. Take a further look inside the book with the free Supersaurs app… watch the magic happen pic.twitter.com/wBf3aJQPXl. Further, Ms.

Case Study 99

Case Study B2B Study Marketing 99

Waxing UnLyrical

MAY 15, 2012

But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. Sorry, but they are! … So.

Marketing 92

Marketing Interviews Film Video 92

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Barokas

SEPTEMBER 28, 2018

The company is applying machine learning to video of animals to improve their health and safety. MoxieReader offers an extensive collection of books, measurable reading goals and positive reinforcement on the student’s reading journey. . Magic AI (Seattle, WA). Magic AI – you had me at horses. Pandere Shoes (Anchorage, AK).

Construction 111

Construction Case Study Mobile Meeting 111

MaccaPR

NOVEMBER 18, 2020

This admission is brought on by my half-century-long obsession with magic and my discovery of a book, How to Persuade People Who Don’t Want to Be Persuaded. To learn more about focusing your brand, check out an exquisite book, Take A Stand For Your Brand. There is no one like him, as you’ll see in this video.

Marketing 62

Marketing Agency Video Brand 62

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. By contrast, video is harder to experiment with in that way. A study by PathFactory found marketing videos on average cost $8,448 and earned 2:22 minutes of viewing time.

B2B 137

B2B Video Marketing Survey 137

Barokas

OCTOBER 21, 2020

Antifragile was introduced in Taleb’s 2012 book, Antifragile: Things That Gain from Disorder , in which Taleb explores, “opacity, luck, uncertainty, probability, human error, risk and decision-making in a world we don’t understand.” Rewards should be measurable and impactful, but they may look different than your usual parameters.

System 88

System Viral Strategy Survey 88