Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills? Write in your spare time.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Waxing UnLyrical

JUNE 15, 2016

As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. I recently rediscovered my passion for writing children’s stories. This is certainly a departure from the writing I’ve become accustomed to during my career. I thought, “A children’s book… seriously?

Community 40

Community Facebook Writing Local 40

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. I have this concept about stakeholder personas in my book and the concept of the decision making journey. Generally people are a lot more interested in videos.

Measurement 120

Measurement Case Study Pitching Agency 120

Burrelles Fresh Ideas

MAY 28, 2024

Video narratives: Engaging and visually compelling, fostering emotional connections. Data and Results Matter Track the success of storytelling efforts using analytics to measure engagement, reach, and impact. Neglecting to measure the success of storytelling campaigns is also a common pitfall.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Virtual meetings also help people working from home feel more engaged.

Employee 189

Employee Skype Meeting Nonprofit 189

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

Strategy 97

Strategy Ethics Social Media Data 97

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

The Resolution Blog

NOVEMBER 1, 2015

Our core unit involves a researcher, an account planner, a strategist, a digital comms expert and people who can create content; be it a copy writer/creative director/designer/video producer. We have our own work room for brainstorming and writing on massive post-its, as well as showing people how it will work in double quick time.

Reddit 120

Reddit Creativity Trends Web 120

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 141

Survey Measurement System Education 141

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Not anymore. The Internet has enabled the self-made celebrity.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

MARCH 1, 2022

This sponsored post will get better placement on a site as an explainer video embedded with the announcement says on the home. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. The organization switched from Cision according to the write-up. Short-form video. ESG outlook.

Software 126

Software Case Study Advertising Advertising 126

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. LinkedIn has hit 600+ million members.

Viral 68

Viral Journalism Analytics Case Study 68

Maxim Behar

FEBRUARY 18, 2024

Occasionally read a book. In other words, every profession has its measure publicly. I don't write them down, perhaps to my great regret, but all of them are within me and in what I do. Host: Last year, you released two books. Whether in a book or a film. We'll live peacefully like that. That's Churchill's message.

Newspapers 59

Newspapers Travel Course Meeting 59

Burrelles Fresh Ideas

JULY 25, 2023

Related read: PR Measurement: An Integrated Approach There’s no mistaking that effectively reaching a target audience is the most important aspect of getting people to take a hard look at and possibly even purchase products. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Tools 75

Tools System How To Software 75

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. Get the free “LiSTEN” e-book today! Put a Face to Your Characters.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Stephen Waddington

NOVEMBER 21, 2018

John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 If, like me, you’re a Remainer and two years on from the referendum you’re struggling to figure out why the UK voted to leave the EU, Robert Peston’s book WTF? Planning and measurement are limited. is a helpful primer.

Publicity 120

Publicity Analysis Measurement Tools 120

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. Books in social media have gotten more strategic, insightful, and comprehensive. I know there were not many books out there specifically on social media, or how I would like to approach the field.

Social Media 88

Social Media Media Resources Creativity 88

Critical Mention

SEPTEMBER 9, 2018

Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. His most recent book, “The Common Good,” is a fundamental statement on the purpose of society which involves patriotism, truth and leadership. Reich will also be speaking on Oct. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. This isn’t a ‘Here, read this packet, watch this video, good luck Chuck!’ We have the testimonials to prove it, which you have already seen in this video. kind of membership.

Publicity 52

Publicity Video Pitching Google 52

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Offline word of mouth is more powerful than digital word of mouth, but possibly correlative. ”

Social Media 120

Social Media Facebook Print Advertising 120

Sword and the Script

APRIL 6, 2021

Although it’s been a while since I read it, I seem to recall Rand Fishkin , who founded Moz, crediting SEMrush with topping Moz in his book Lost and Founder. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence. G2 names best media monitoring solutions for 2021.

Media 106

Media SEO Analytics Analysis 106

MaccaPR

NOVEMBER 18, 2020

This admission is brought on by my half-century-long obsession with magic and my discovery of a book, How to Persuade People Who Don’t Want to Be Persuaded. To learn more about focusing your brand, check out an exquisite book, Take A Stand For Your Brand. There is no one like him, as you’ll see in this video.

Marketing 62

Marketing Agency Video Brand 62

Stephen Waddington

MARCH 15, 2021

For all of these things be able to demonstrate the value that you added so that when it comes to applying for internships or writing to companies that you’d like to do some work experience for, you’ll have some practical PR know-how and successes that you can point at. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. Engagement with news brands online is messy and tricky to measure. The findings are consistent with data published by Nick Davies in his book Flat Earth News.

Media Relations 115

Media Relations Media Print Newspapers 115

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 1, 2020

In software you’ve got to build something before anyone – customer or investor – is writing a check. It’s worth noting, a few years back, he authored the best-selling book Microtrends: The Small Forces Behind Tomorrow’s Big Changes. d) Google Data Studio as an Integrated PR Measurement Platform | Burrelles. “…you

Pitching 86

Pitching Report Tools Software 86

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Burrelles Fresh Ideas

MAY 30, 2023

This should include providing subtitles for video content and transcripts for podcasts. Related: Top 9 Tips for Accessible Communications Inclusive collaborations Making your PR campaigns genuinely accessible isn’t just about using measures that enable those living with challenges to adapt their consumption methods.

How To 40

How To Ethics Education Creativity 40

Cision

APRIL 18, 2016

Embedded video (this also works for Facebook Live Video). In addition to images and video, Facebook just rolled out the option for you to embed comments from Facebook on a third-party page as well. 360-Degree Video Support. Test it out by writing to m.me/cisionglobal Embeddable Comments. Improved Comments Plugin.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

MAY 5, 2020

That’s important because the producers are generally responsible for putting together stories and booking interviews. Five Reasons Why You Should Use Photos and Videos in a News Release via Jeff Shulman and Business Wire “Photos drive news release visibility and trust. They’re ceding the field to marketing.”

Pitching 85

Pitching Survey System Technology 85

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. We were going to the media, and the media was writing so we could reach the targets.

Newspapers 52

Newspapers Social Media Ethics Travel 52

ZudePR

JUNE 6, 2016

Five book recommendations. I'm writing a blog post on how the best communicators "go deep" and get stuff done. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. My favourite seven. My new deep work routine. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 105

Marketing Content Marketing Advertising Advertising 105