The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

Social Media 67

Social Media Video Viral Brand 67

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Karen Freberg

MAY 11, 2020

Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation. HubSpot Social Media Certification (update). HubSpot Academy has updated their latest social media certification with new videos, areas of specialization, and topics.

Education 59

Education Social Media Media Resources 59

5W PR

SEPTEMBER 20, 2023

These experiences not only create memorable moments but also generate shareable content for social media. Leveraging social media platforms Social media platforms are essential tools for culture-driven travel PR. User-generated content can also play a significant role in amplifying the cultural experience.

Travel 78

Travel Strategy How To Local 78

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Burrelles Fresh Ideas

MAY 28, 2024

Video narratives: Engaging and visually compelling, fostering emotional connections. Social media content: Bite-sized stories for building brand awareness and community engagement. Data and Results Matter Track the success of storytelling efforts using analytics to measure engagement, reach, and impact.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. If 55,000 people watched your video on YouTube, I was happy. Encourage more social shares to amplify your content among new audiences.

Social Media 97

Social Media Media YouTube Facebook 97

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book! Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Create video tutorials. Write content in response. More Content is not Always Better.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” There are many social media management tools you can use to do this – I prefer [link]. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product.

Strategy 97

Strategy Ethics Social Media Data 97

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Solo PR Pro

DECEMBER 11, 2018

You’ve created your client’s social media plan, establishing the critical metrics for each campaign. What if you could have insight into the social media performance of others within your client’s industry? It turns out their best channel is Facebook, where their average activity is posting three videos each week.

Social Media 45

Social Media Report Fashion Instagram 45

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. What I love about this blog is it isn’t really a PR/social media blog.

Social Media 68

Social Media Blogging Media Airlines 68

Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Measuring your efforts helps you show your client or boss that what you’re doing impacts the bottom line. How do you improve your measurement skills?

Measurement 119

Measurement Content Marketing Writing Infographics 119

Waxing UnLyrical

JUNE 15, 2016

These are just a few questions every good PR person, marketer or social media professional should ask. I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality.

Community 40

Community Facebook Writing Local 40

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. He also mentioned his forthcoming book, The Business of Influence , which I am excited about.

Tools 120

Tools Enterprise Analytics Case Study 120

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. It’s using your own channels (like your blog and social media) to attract people to your business. Generally people are a lot more interested in videos.

Measurement 120

Measurement Case Study Pitching Agency 120

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Social media professionals agree. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

5W PR

JUNE 8, 2020

Advertising on social media is losing favor among many marketers. It may be time to redirect social media ad funds to other areas. And continue using video and other visuals, as they are still extremely popular and much appreciated. What to Shed. Audience engagement and empowerment are vital.

SEO 88

SEO Consumer Education Course 88

Rock the Status Quo

AUGUST 21, 2014

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. One blog post can become a SlideShare deck, video, infographic, quote image. Those books are calling my name. Offer an exclusive.

Writing 203

Writing Blogging Pitching Content Marketing 203

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Measure your success You’re pumping out content, but are you seeing a return on investment?

Analytics 81

Analytics Comparison Google Interviews 81

PRSay

OCTOBER 12, 2018

Crunching numbers (data and measurement) was a hot topic as well. On data and measurement: “It’s not activity-based and about a book of news clips. On following journalists on Twitter: “When asked in a survey if journalists like when PR professionals follow you on social media, 86 percent said yes.

Conference 110

Conference Internal International Storytelling 110

Stephen Waddington

APRIL 14, 2019

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Speeds are around 1MBps which is okay for email but video will stall. ?? But applications of AI video manipulation or voice synthesis aren’t always unethical.

Wikipedia 74

Wikipedia Ethics Case Study Google 74

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!)

Communications 253

Communications Data Local Survey 253

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. 2 min video on Remote Working vs The Office. Watch this 2 min "gangsta rap inspired” video on the subject. Or you could read the book that inspired our journey. Measuring coverage success - Metrics on a mountain.

eBook 120

eBook Google Tools Analytics 120

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. Urging listeners to explore their own heritages, she invites them to reignite ties with family and community – a message that has continued to resonate on social media. First, they burn books, and then they burn people. It’s a warning.

Survey 62

Survey Groups Storytelling System 62

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 141

Survey Measurement System Education 141

Sword and the Script

MARCH 1, 2022

This sponsored post will get better placement on a site as an explainer video embedded with the announcement says on the home. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. Short-form video. I’d imagine there are targeting options too. Q4 enhances investor relations tools.

Software 126

Software Case Study Advertising Advertising 126

Burrelles Fresh Ideas

JULY 25, 2023

The software system can also play a greater role in managing other content that the public sees, such as social media posts, responses to customer questions or reviews, or aiding the design of PR campaigns. Are certain outreach techniques, such as social media or radio ads, reaching customers more frequently?

Tools 75

Tools System How To Software 75

Stephen Waddington

NOVEMBER 21, 2018

John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 If, like me, you’re a Remainer and two years on from the referendum you’re struggling to figure out why the UK voted to leave the EU, Robert Peston’s book WTF? The past two years have seen media weaponised by political discourse.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Start a blog and manage proactive social media around it. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119