Critical Mention

JANUARY 3, 2018

Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. How do you improve your measurement skills?

Measurement 119

Measurement Content Marketing Writing Infographics 119

5W PR

JUNE 8, 2020

Advertising on social media is losing favor among many marketers. And continue using video and other visuals, as they are still extremely popular and much appreciated. They attributed their success to consumers having a higher perceived value from the course than a book or cheat sheet. What to Shed.

SEO 88

SEO Consumer Education Course 88

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 141

Survey Measurement System Education 141

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. In the near future, I do see an increase in measurement, metrics, and quantifying value. How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

The Resolution Blog

NOVEMBER 1, 2015

Our core unit involves a researcher, an account planner, a strategist, a digital comms expert and people who can create content; be it a copy writer/creative director/designer/video producer. "Our own work room for brainstorming and writing on post-its how it will work in double quick time" What book inspires you and your team?

Reddit 120

Reddit Creativity Trends Web 120

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor.

Viral 68

Viral Journalism Analytics Case Study 68

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Offline word of mouth is more powerful than digital word of mouth, but possibly correlative. ”

Social Media 120

Social Media Facebook Print Advertising 120

ReimaginePR

AUGUST 29, 2016

For example, if you run a charity that provides text books to elementary school students, choose a picture from a recent event that shows your volunteers handing out books to happy children. Once you are set up, follow these best practices: Include a photo, video or GIF with your posts. Aim for one or two #hashtags.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Embedded video (this also works for Facebook Live Video). Branded Content (Native advertising) Permitted in Instant Articles. 360-Degree Video Support.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

MARCH 15, 2021

Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn? Claudia Vaccarone - What are the top three indicators for measuring awareness?

Google 119

Google Data Government Social Media 119

Stephen Waddington

NOVEMBER 21, 2018

John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 If, like me, you’re a Remainer and two years on from the referendum you’re struggling to figure out why the UK voted to leave the EU, Robert Peston’s book WTF? Planning and measurement are limited. is a helpful primer.

Publicity 120

Publicity Analysis Measurement Tools 120

PRSay

JANUARY 27, 2017

Instagram continued: Ads in stories will let you use targeting, reach and measurement capabilities that make your ads personally relevant to the people you want to reach—which is unmatched in a stories experience today. Forbes reported : Ads in Stories can include photos and video clips, and ads are labeled as “Sponsored.”

Instagram 60

Instagram Analytics Advertising Advertising 60

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. This is the great debate in PR: how do we measure what we do and prove its value? My favorite book is…. How do analytics drive PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

Karen Freberg

MAY 11, 2020

Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation. HubSpot Academy has updated their latest social media certification with new videos, areas of specialization, and topics. Twitter Flight School.

Education 59

Education Social Media Media Resources 59

MaccaPR

NOVEMBER 18, 2020

This admission is brought on by my half-century-long obsession with magic and my discovery of a book, How to Persuade People Who Don’t Want to Be Persuaded. To learn more about focusing your brand, check out an exquisite book, Take A Stand For Your Brand. There is no one like him, as you’ll see in this video.

Marketing 62

Marketing Agency Video Brand 62

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Toth, among others.

Government 103

Government Education Print Ethics 103

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. Chances are if you sign a contract, the publisher will work with you on terms, so the expenses hit your books in whatever quarter you do the send. 16% on marketing analytics. “As 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Shift Communications

DECEMBER 2, 2015

The rise and adoption of exponential technologies—accelerating tools, processes and organizational concepts that generate better performance measured in multiples compared to established competitors. It will eclipse those players in guest bookings in short order. Video’s good. It’s an innovation movement. Uber’s another one.

Analytics 60

Analytics YouTube Video Hotels 60

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

SEPTEMBER 29, 2015

Blendtech is another example, where an engineering company that initially didn’t believe in marketing, started a series of 145 “Will it Blend” YouTube videos that have earned a half-billion views. Also see: Book Review: 7 Takeaways from Jay Baer’s YOUtility. Advertising was fabulous at getting our attention, this burst of disruption.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. And with that comes a need for change.

Social Media 48

Social Media Agency Consumer Fashion 48

OnePitch

MAY 12, 2022

Video is powerful. If a picture is worth a thousand words, video is worth a million. Video puts a face and personality on a story. Video comes with sound, movement, gesture, eye contact and often a conversational feel—it’s alive. Video allows you to show that emotion in full color and directly connect with the viewer.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. That Amazon chose to sell books first was a matter simply math and pragmatism to work out kinks in a supply chain. How do you see the potential before it unfolds?

Trends 87

Trends Marketing Mobile Web 87

Communications Conversations

OCTOBER 25, 2018

We’ve been talking about social video for a few years now—yes, focus on that! But, also (somehow) we’ll need to plan for videos to be even shorter. Think: 6- and 15-second videos. Nike took a page from Patagonia’s book and made a social statement by having Collin Kaepernick as their brand rep for their latest campaign.

Social Media 89

Social Media Trends Media Instagram 89

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. What we are currently involved in is the preparation for our evolution in business – the Era or Real-time Video Communications on all possible levels.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. Advertising and marketing people might have used to have control. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Communications Conversations

MARCH 16, 2016

In the post, Mark refers to a partner he interviewed for his book who claims influencer marketing can be “cost effective.” Most media campaigns are measured in terms of the cost per thousand impressions,” he said. No one wants to talk about how this is merely an advertising play now. ” The metric of choice?

Marketing 60

Marketing Hotels Advertising Advertising 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

SEPTEMBER 19, 2017

Lloyd of Chicago wrote the definitive book of jury selection in Illinois. – print advertising. – pay per click advertising. The rule is: if you can’t measure the results, eliminate it. There’s no such thing as agnostic search anymore but try it incognito for good measure. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. It couldn’t be easier to produce an Animoto video. Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

Tools 99

Tools Marketing Nonprofit Mobile 99

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Brands can reach consumers in a way that advertising and other traditional marketing can’t touch.

Consumer 48

Consumer Infographics SEO Blogging 48

Cision

APRIL 6, 2015

The most popular podcasts are long-form, and have an overwhelming majority of listeners / viewers (podcasts can be audio or video). Get our free multimedia storyelling e-book now! Don’t use listens to measure success. “The (podcasting) format really lends itself to advertisers.

Engineering 120

Engineering Tools Examples YouTube 120

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61