Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 83

Nonprofit Measurement Case Study Study 83

Waxing UnLyrical

JUNE 15, 2016

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

Community 40

Community Facebook Writing Local 40

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. It’s not a “one and done” activity.

Small Business 213

Small Business Fashion Groups Local 213

Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

Measurement 103

Measurement Corporate Survey Viral 103

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Content picks PR consultant Michelle Garrett has a new book out: B2B PR that Gets Results.

Reddit 174

Reddit Software B2B Technology 174

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly.

Video 283

Video Facebook Social Media Creativity 283

5W PR

SEPTEMBER 20, 2023

PR professionals can utilize Instagram, TikTok, Facebook, and Twitter to share captivating visuals, stories, and videos that showcase the destination’s culture. Measuring impact and adaptation Measuring the impact of culture-driven travel PR strategies is essential for refining future campaigns.

Travel 78

Travel Strategy How To Local 78

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. PESO measurement! On the most useless way of measuring engagement: A5: Measuring engagement by “shares” alone. measurepr A5 Measuring quantity of hits, impressions, views, etc., Integrate in @Amec Framework [link] #measurepr. Research this.

Measurement 40

Measurement Community Banking Advertising 40

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Empty #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

Waxing UnLyrical

JANUARY 7, 2015

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. I wrote a book. So now everyone can stop asking me when I’m going to write a book!

eBook 40

eBook Measurement Writing Community 40

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

JANUARY 29, 2013

So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. Till then, happy measuring!

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Waxing UnLyrical

JANUARY 5, 2015

Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) Ian Cleary clearly explains how to set up GA so that it’s helping and not hindering your measurement.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Cision

OCTOBER 24, 2015

In the recently published “LiSTEN: 5 Social Audiences Brands Can’t Afford to Ignore” e-book , social media strategist Jeff Bullas emphasizes how you now have competitors “stealing your lunch from the other side of the world.” . Get the free “LiSTEN” e-book today! Measure their data as you would for your own social media accounts.

Social Media 120

Social Media Real Estate Media How To 120

Waxing UnLyrical

JANUARY 9, 2015

And how will you know whether or not you’re benefitting from it unless you are measuring your work? At the end of the day, you have to know how to measure whether or not you’re moving ahead, whether or not you’re actually getting somewhere, whether or not all that effort you put into your work is … well, worth it.

Measurement 40

Measurement eBook Nonprofit Analytics 40

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

MAY 29, 2015

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. Rich is CEO of Menlo Innovation (featured in Maddie’s book) that is re-inventing the workplace, as well as author of Joy, Inc.

Measurement 40

Measurement Nonprofit Community Twitter 40

wiredPRworks

SEPTEMBER 30, 2020

Book a Social Selling Secrets Masterclass Discovery Call. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Diligent Data Measure: turn up online presence and connections to create your own communities. *

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

MAY 6, 2015

After all, there are plenty of books and posts and miscellaneous expositions claiming the same. Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what? pts Settings.

Measurement 60

Measurement Social Media Tourism Twitter 60

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. At the heart of social PR lies community. SeeDepth Inc.

Community 40

Community Measurement Reddit Google 40

Maxim Behar

JANUARY 28, 2024

I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. Everything is measurable, and for the first time, this is happening in media worldwide.

Radio 59

Radio Ethics How To Writing 59

Critical Mention

JANUARY 22, 2019

I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. What inspired you to write the book? When I was 8 years old, I wrote in my diary that I wanted to be a “writter.”

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. The reason for this is that Facebook generates revenue by granting you access to your fans, and to targeted non-fans.

Social Media 120

Social Media Facebook Print Advertising 120

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. It is almost a sport on Facebook, Instagram and Twitter. Brand shaming has become commonplace.

Storytelling 78

Storytelling Internal International Social Media 78

PRSay

OCTOBER 12, 2018

Crunching numbers (data and measurement) was a hot topic as well. On data and measurement: “It’s not activity-based and about a book of news clips. She facilitates the “Communication Nation” group on Facebook. What’s on the mind of PR professionals these days? ” — Dan Beltramo, CEO, AirPR.

Conference 109

Conference Internal International Storytelling 109

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Cision

SEPTEMBER 12, 2016

Sites like Facebook and LinkedIn don’t share this utility with the others. Facebook’s utility is largely derived from its enormity and from the rich connections that its size enables. In his book Contagious, Why Things Catch On, Wharton marketing professor Jonah Berger discusses the reasons that we share content.

How To 120

How To LinkedIn Instagram Twitter 120

Cision

APRIL 11, 2016

Facebook is concerned that you’re not sharing enough personal information on its network. Don’t take my word for it, check this out: While Facebook was concerning itself with the minutia of your life that you are forgetting to document on its platform, Pheed shut down. .” The Numbers Are Pretty Compelling.

Pinterest 120

Pinterest Facebook Resources Twitter 120

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? LinkedIn has hit 600+ million members.

Viral 68

Viral Journalism Analytics Case Study 68

Karen Freberg

MAY 11, 2020

Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation. Facebook Blueprint Educators Portal. The only thing to note here – which Facebook is working on – is the cost of the exam for students to take.

Education 59

Education Social Media Media Resources 59

NewsWhip

JULY 21, 2020

People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication. Measuring the flight to quality. He co-authored the book Building Successful Online Communities: Evidence-Based Social Design. on February 18.

System 78

System Facebook Twitter Software 78