Cision

MAY 6, 2015

After all, there are plenty of books and posts and miscellaneous expositions claiming the same. Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Maxim Behar

JANUARY 28, 2024

Each country has its laws, there are international laws. I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. To agree or disagree.

Radio 59

Radio Ethics How To Writing 59

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

Waxing UnLyrical

MARCH 31, 2019

Like, for example, that script that suggests the best time to post on Facebook or send your email. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Can AI Improve PR?

Analytics 65

Analytics Data Pinterest System 65

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. The report provides an international perspective on the challenges facing the PR business. PR is a social science.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. We still had Bacon’s Books :-/ so I remember embracing tech with open arms. – Measurement & analytics. measurePR March 2018. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. If you read as many self-improvement books as I do, you could say “I’ve been on a journey”. My other thought relates to whether and how we could – or should – measure happiness. David Sawyer.

Communications 104

Communications Community Measurement Study 104

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. And that revolution is mainly on media ownership.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. This class also was the foundation for my social media book. Facebook (2019 – Present).

Social Media 56

Social Media Conference Travel Internal 56

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 40

Education Measurement Government Interviews 40

PR Conversations

JULY 24, 2018

We could sum this up as a battle between being street smart rather than book smart. Then we have the art versus science argument that pits emotional intelligence in public relations against intellect and evidence-based practice. Connect with : PRConversations via Facebook or Twitter: @PRConversations. Can we do that?

Publicity 46

Publicity Study Government Internal 46

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. He also reviews Imam Fesial Abdul Rauf’s recent book, Defining Islamic Statehood. Use of my Blackberry with an international carrier was impossible.

Conference 40

Conference Hotels Internal International 40

Scott Public Relations

NOVEMBER 30, 2018

Don’t measure your engagement simply through some likes and comments, however. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Social Media 40

Social Media Insurance Insurance Healthcare 40

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) A company Facebook page might get hijacked by critics.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. Image: Heather Phillips via Flickr, CC 2.0 It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

PR Conversations

OCTOBER 27, 2023

Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. Public relations research: An International Perspective, London: International Thomson Business Press. Thus, they are not really measuring “public” opinions. Vercic (Eds.),

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

AUGUST 10, 2011

Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication. Research: Rarely, if ever, will you begin with a client, or internal project with all the facts and background information at hand. (For

Ethics 75

Ethics Community Internal International 75

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Tracks include content strategy, core content concepts, future of content, and content management and measurement. “Discover the best social media marketing techniques from the world’s top experts.”. Dreamforce.

Conference 97

Conference Marketing Case Study Content Marketing 97

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." I have friends who tell me that they don't want to hear about Facebook or Instagram because all they do there is lie and brag.

Leadership 59

Leadership Social Media Creativity Ethics 59

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Why not book me for a speaking gig

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

DECEMBER 31, 2010

Since the 2010 PRSA International Conference was held in DC, I was able to host many of the folks I’ve come to know, admire, respect and learn from via social media in my home. Comment as pts moderator Donna Schwartze Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! And loved it.

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Read Me On BNET Watch Me In Action Book Me! pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Comment as pts moderator Brent Green Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Measurement 40

Measurement Tourism Creativity Blogging 40

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Occupational psychology has many crossovers with internal communication and employee engagement. As you say there are many possible explanations.

Publicity 46

Publicity Storytelling Study Journalism 46

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. Comment as pts moderator Sarah Skerik Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Are you taking full advantage of them? Click here to try reconnecting the live stream. |

Facebook 63

Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

DECEMBER 16, 2010

It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. Start measuring. Comment as pts moderator Robin Ferrier Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! And that is very cool. That I get to put faces to names.

Social Media 89

Social Media Media Facebook Twitter 89

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Occupational psychology has many crossovers with internal communication and employee engagement. As you say there are many possible explanations.

Publicity 41

Publicity Storytelling Study Journalism 41

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. Comment as pts moderator rajean Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Yes, really! Click here to try reconnecting the live stream. | pts Settings.

How To 64

How To Twitter Facebook Writing 64

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Occupational psychology has many crossovers with internal communication and employee engagement. As you say there are many possible explanations.

Publicity 40

Publicity Storytelling Study Journalism 40

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Norton's Notes

SEPTEMBER 3, 2015

I used to use Facebook and Twitter a lot but I’ve cut down recently – I felt like they were making me stupid. We’ve had a measurable impact on their business and we love working with them. Define your goals, and how they will be measured. I like LinkedIn as an easy research tool for both recruitment and new business.

Interviews 28

Interviews B2B Blogging Real Estate 28

Karen Freberg

JUNE 24, 2017

Our department has been very supportive and encouraging of us to explore international study abroad programs, so I knew I wanted to set one up. I got a chance to network and chat with people from agencies, brands, and even those who were working for companies like Facebook, Twitter, and Instagram. My conclusion from attending?

Education 40

Education Conference Social Media Sports 40