Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Empty #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

Cision

MAY 6, 2015

After all, there are plenty of books and posts and miscellaneous expositions claiming the same. Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. The reason for this is that Facebook generates revenue by granting you access to your fans, and to targeted non-fans.

Social Media 120

Social Media Facebook Print Advertising 120

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Native advertising.

Media 103

Media How To Advertising Advertising 103

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. It is almost a sport on Facebook, Instagram and Twitter. Brand shaming has become commonplace.

Storytelling 78

Storytelling Internal International Social Media 78

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor.

Viral 68

Viral Journalism Analytics Case Study 68

Maxim Behar

JANUARY 28, 2024

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. 90% are undeniable advantages. To agree or disagree.

Radio 59

Radio Ethics How To Writing 59

Karen Freberg

MAY 11, 2020

Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation. Facebook Blueprint Educators Portal. The only thing to note here – which Facebook is working on – is the cost of the exam for students to take.

Education 59

Education Social Media Media Resources 59

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. PR is a social science. She always improves my work.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JUNE 5, 2018

We still had Bacon’s Books :-/ so I remember embracing tech with open arms. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. A3) There wasn’t a lot of #PRTech when I started out.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Cision

JANUARY 25, 2016

We only have a handful of trusted friends (despite what Facebook says). Facebook may label our connections as friendships, but the large majority of most people’s social networks consist of acquaintances that may not have the influence over their network that we might predict. So what does this mean for PR and marketing?

Social Media 120

Social Media Media Facebook Software 120

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 100

Interviews Publicity Technology Social Media 100

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Tracks include content strategy, core content concepts, future of content, and content management and measurement.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

MARCH 31, 2019

Like, for example, that script that suggests the best time to post on Facebook or send your email. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Can AI Improve PR?

Analytics 65

Analytics Data Pinterest System 65

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

Handbook 81

Handbook Comparison Advertising Advertising 81

Sword and the Script

JUNE 10, 2017

That Amazon chose to sell books first was a matter simply math and pragmatism to work out kinks in a supply chain. It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon.

Trends 87

Trends Marketing Mobile Web 87

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. Do you know how to measure your social ROI? My favorite social media platform is…Facebook. Rapid Fire Round.

Newspapers 120

Newspapers Financial Crisis System 120

MaccaPR

NOVEMBER 18, 2020

Apple’s Steve Jobs , Facebook’s Mark Zuckerberg, Tesla’s Elon Musk, best-selling authors Seth Godin or Malcolm Gladwell, who are the business gurus that have inspired you? To learn more about focusing your brand, check out an exquisite book, Take A Stand For Your Brand. magicians, illusionists, and conjurors.

Marketing 62

Marketing Agency Video Brand 62

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

Communications Conversations

MARCH 16, 2016

In the post, Mark refers to a partner he interviewed for his book who claims influencer marketing can be “cost effective.” Most media campaigns are measured in terms of the cost per thousand impressions,” he said. No one wants to talk about how this is merely an advertising play now. ” The metric of choice?

Marketing 60

Marketing Hotels Advertising Advertising 60

PR in High Definition

FEBRUARY 18, 2019

While reviewing the latter, they would see healthy follower numbers, but this is in itself means nothing – you can’t book a band just because the page is followed. The search engine will accept a lower bid from an advertiser if what’s being advertised is more likely to be clicked by the user.

Engineering 67

Engineering Reputation Social Media SEO 67

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Comment as pts moderator Ronyn Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

FEBRUARY 6, 2011

It’s a crying shame if you haven’t; I read it years and years and years (ok, I’ll stop now) ago, and it’s one of the most-beloved books in my collection. Super Sunday: are you ready for some… advertising! What a cast of characters. Not to mention a whole host of plants, insects and animals. pts Settings.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. Comment as pts moderator Dan Jeffers Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! If you use Google’s PPC ads for fundraising or other purposes, you may find more general keywords increasing in cost. pts Settings.

Google 101

Google Nonprofit Engineering SEO 101

ImPRessions - Crenshaw Communications

APRIL 8, 2021

At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. Throw in Twitter for good measure. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising.

Reputation 305

Reputation Privacy Data Advertising 305

Waxing UnLyrical

JANUARY 4, 2011

All this via one bare-bones blog and a Facebook group. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. Comment as pts moderator Howie at Sky Pulse Media Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Image: Gaurovonomics via Flickr, CC 2.0

Social Media 78

Social Media Web Media Measurement 78

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) A company Facebook page might get hijacked by critics. Look for opportunities to make a measurable impact so you can start to illustrate success and sustain internal support. The Real Reasons Inbound Marketing Is Scary. Pick Your Battles.

Marketing 87

Marketing Resources Technology Internal 87

PR Conversations

NOVEMBER 27, 2015

He also reviews Imam Fesial Abdul Rauf’s recent book, Defining Islamic Statehood. Facebook and Twitter were “filtered” (a nice way to say they are not normally available, without breaking the law). When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted.

Conference 40

Conference Hotels Internal International 40

Waxing UnLyrical

JANUARY 13, 2011

Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? Comment as pts moderator JMattHicks Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Environmental sustainability is one of the pillars of the University’s strategic plan.

Blogging 68

Blogging How To Print Facebook 68

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. pts Settings.

Blogging 73

Blogging Twitter Facebook Measurement 73