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Fail Better in 2024: Two Books to Help Overcome Your Fear of Failure

Stern + Associates

Two award-winning books by two of the world’s top management thinkers, Amy Edmondson and Andrew McAfee , both featured in Financial Times’ “ How to Embrace Misfires, Setbacks and Flops ,” reveal how businesses and leaders can make the most of their meltdowns. Nobody’s perfect and everyone makes mistakes.

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Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes team, but isn’t new to talent booking. Tell me a little about yourself: How did you get your start in talent and celebrity booking? For books it’s great to get a hard copy send to the office.

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They’re a 10, but They Don’t Join Social Media Trends*

Buchanan PR

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Audience When trends gain traction, they usually appeal to a wide audience.

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New book and simulation from Stukent

Karen Freberg

Is it a new book? However, it’s not just a new book I am announcing. It’s a new courseware program with a book and new simulation with Stukent on personal branding! Well, for the past few years, I have been working on my social media books and PR books. What to expect from the book.

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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

Together, Christina and Erica explore the hurdles faced by these women, shedding light on the unfortunate trend of some being edged out of corporate roles. This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. ACEing Flexibility So, what is ACE?

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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. They both trended on TikTok at one point.

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PR Creative: A 7-Year History

Shift Communications

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.