PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. Employees have never liked corporate-speak, of course. These contrived communications are the exact opposite of the natural conversations employees engage in everywhere else,” the authors noted. Sharpen the focus.

Employee 196

Employee Leadership System Corporate 196

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Career Book Employ Facebook to Get Employed Facebook as Resume' While there are other solid platforms like LinkedIn that are a source of rich C.V.

Facebook 160

Facebook How To Construction Insurance 160

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

The Proactive Report

NOVEMBER 21, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. You start by listening and gathering information about your brand/s, your company, and your competitors. A short video about the work he had been doing building rally cars featured a track day he had held.

Social Media 162

Social Media Media Analysis Comparison 162

Deirdre Breakenridge

FEBRUARY 26, 2018

There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships. Interested?

Brand 256

Brand Branding Social Media Employee 256

Onclusive

JANUARY 31, 2018

Cunningham shared, “I like to think of positioning (and a company’s identity) as a yin and a yang: there’s a rational side and there’s an emotional side. This comes from the underlying philosophy that companies are like people. They have a DNA, which you can read more about in my book. “To Company Orientation & Genotype.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PR for Anyone

JUNE 12, 2020

One of the most impactful business books I’ve ever read was Simon Sinek’s, Start with Why. Why does your company exist? If you have a team, employees, or advisory board, work on this with them so you all are on the same page as to your message, your beliefs, and your core values. And why should people care?

Exercises 130

Exercises Employee Corporate Pitching 130

Shift Communications

MAY 10, 2022

What’s working — concise, quality and consistent videos: When it comes to TikTok marketing strategy, balancing entertainment and brand promotion is a thin line to walk. While videos should ideally be 20-35 seconds, the most successful length is truly dependent on how the story/delivery will keep the audience’s attention.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Stern + Associates

MARCH 15, 2023

As seen in a recent 60 Minutes appearance , the Emeritus Professor of Psychology and Neural Science at NYU has emerged as a prominent skeptic not of AI itself, but of the potential path that companies using AI may find themselves on if they do not adequately prepare themselves. According to Geoff Parker , the Charles E.

Technology 118

Technology Ethics Tools Creativity 118

Flack's Revenge

OCTOBER 25, 2017

Experts and practitioners from big and small companies, education, non-profits, etc., My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. He also mentioned his forthcoming book, The Business of Influence , which I am excited about.

Tools 120

Tools Enterprise Analytics Case Study 120

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. If a customer requires a floor welder, your company may not be the best fit. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

SEPTEMBER 7, 2021

Clearly, companies are noticing the utility of an individual who gains a large following on social media to be a spokesperson or “brand ambassador.”. Another does not endorse products but wonders if she can recoup the money spent publishing her book.

Ethics 170

Ethics Public Affairs Policies Guidelines 170

PR in High Definition

JANUARY 31, 2023

A recent survey revealed that over 30% of full-time UK employees are working a hybrid working schedule and consequently Microsoft Teams, Zoom, Slack and many other platforms have become an ever-present part of many of our working lives. NextMeet, a company based in India, have developed a platform which can be used to onboard colleagues.

Communications 62

Communications Technology Employee Meeting 62

ImPRessions - Crenshaw Communications

MAY 18, 2018

For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. We like to look at what a company is already doing that’s newsworthy, or lessons derived from an initiative that didn’t pan out. Be open to recommendations.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Stern + Associates

AUGUST 15, 2022

Applied futurist and social systems strategist Ari Wallach , founder and executive director of Longpath Labs , helps organizations and individuals discover and leverage a new version of “why” for their work that leads to deeper and more meaningful motivations for all stakeholders – employees, customers, communities and future generations.

Training 62

Training Public Affairs Ethics Groups 62

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount.

Strategy 97

Strategy Ethics Social Media Data 97

David PR Group

JULY 2, 2020

Time after time in recent weeks, we have witnessed individuals and companies that have made in-person and online statements that have cost them dearly. Businesses are damaging their reputations, individuals are losing jobs and companies are left scrambling to properly communicate with a wide variety of audiences.

Policies 70

Policies Training Crisis Social Media 70

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. Gen Z can’t be ignored now or in the future.

Television 158

Television Instagram Consumer Newspapers 158

Cision

AUGUST 25, 2015

The main objective here is to ensure your social media thrives, and if you’re getting in your own way because you don’t have time to manage it yourself, hiring a social media manager could be the best thing you do for your company. Wondering how streaming video on Periscope and Meerkat works? Click here for our free white paper!

Social Media 120

Social Media Media Internal International 120

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. Let’s say for example that you run a photography business, you could give a webinar on an editing process (and then turn into a video for your website.).

eBook 70

eBook Video YouTube Blogging 70

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. These companies develop media monitoring tools that can tell you if a third-party mention leads to an action on your website – even days or weeks later. In other words, what is it you want to achieve?

Measurement 92

Measurement Communications Survey B2B 92

Contently - Strategy

SEPTEMBER 10, 2020

Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. So yeah, video and then written content as well. Disclosure: LiveIntent is a Contently customer.).

Branding 118

Branding Brand Marketing Facebook 118

Sword and the Script

APRIL 6, 2021

However, the company did raise $140 million in cash, minus expenses, according to Seeking Alpha. Either way, every PR pro should want to know when their company or client earns a new backlink. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. million of red ink on $92.01

Media 104

Media SEO Analytics Analysis 104

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Yes, these companies have smart marketers. Yes, these companies have smart marketers. Yes, these companies have great PR people. So, content often gets short-shrift.

Agency 133

Agency Resources Employee Internal 133

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. When customers get this rare glimpse, they tend to feel more connected to the company.".

Corporate 48

Corporate Examples Storytelling Brand 48

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. And that revolution is mainly on media ownership.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

Video 88

Video Publicity Marketing Analytics 88

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Toth, among others. What we do 5.

Government 103

Government Education Print Ethics 103

David PR Group

JANUARY 5, 2019

Lesson: Don’t publicly bash your organization’s most high-profile employee. My advice is that it’s best to keep controversial opinions to yourself, and don’t say anything on social media that you wouldn’t be comfortable saying in your company break room among all of your co-workers. Moss was quickly fired. Stay tuned on that one.

Reputation 64

Reputation Trends Social Media Travel 64

Contently - Strategy

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. So they wrote scripts for a few lessons, shot a few videos, and published them on a landing page. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

Course 132

Course SMB B2B Analytics 132

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. Finally, three months later, we got the interview on the books. Client: Blink.

Print 60

Print Media Travel Wireless 60

Barokas

JANUARY 7, 2019

For me, resolutions have always had a negative connotation, but because I’m addicted to constantly bettering myself (along with my work, colleagues and the companies with whom I work), it was always impossible to let a January go by without an exhaustive audit of things I needed to resolve to improve. New Year, New You, right?

Case Study 60

Case Study Construction Exercises Media Training 60

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Management and running a company means that the problems of the company are on your mind whether you're having a glass of wine in the evening or a shower in the morning. Maxim: The most important quality I think is quick decision making.

Leadership 59

Leadership Social Media Creativity Ethics 59

The Hoffman Agency

MARCH 11, 2020

Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. You are not gonna quit and join her company, are you?” As Silicon Valley tech companies compete in an arms race of perks, something like this doesn’t happen every day. With that, flights were booked, accommodations were made.

Pitching 36

Pitching Transportation Conference Report 36