Sword and the Script
JULY 16, 2024
Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. After years of relatively easy selling, finance and procurement departments have pulled back on purchases. In turn, solution providers have tightened up their belts.
Business Wire
JULY 18, 2024
Crafting an effective press release is an essential skill for any public relations professional or communications specialist. Whether you’re unveiling a new product , announcing a partnership , or managing a crisis , your press release should be succinct, persuasive, and engaging enough to grab the attention of journalists and your intended audience.
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Remote PR Jobs
JULY 19, 2024
Finding clients in need of public relations (PR) services can be a strategic and multifaceted process. Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. This guide outlines a range of effective strategies and platforms where you can find clients eager for your PR services.
PRSay
JULY 3, 2024
The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I find it strange, to be honest,” says Oliver Darcy, who writes CNN.com’s daily newsletter about the news and entertainment industries. “It’s the job of spokespeople to tell the best story about the companies they represent.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Agility PR Solutions
JULY 21, 2024
As a professional communicator, one recurring question I hear more than any is, “Is this worth a press release announcement?” Much like other aspects of communications, the role of press releases in spreading news to the media has changed over the years. While there’s still value in utilizing wire services for announcements, their purpose and […] The post ‘Should I issue a press release?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Sword and the Script
JULY 23, 2024
Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. There are all sorts of reasons why this is true, many of which haven’t changed , but they do seem to be accelerating.
Business Wire
JULY 1, 2024
Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both scientifically accurate and maximally engaging. It’s no small feat.
Remote PR Jobs
JULY 11, 2024
In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. Research has shown that people relate better to humans than logos, tag lines, or other impersonal entities used commonly in the industry. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences.
PRSay
JULY 30, 2024
For many organizations, diversity, equity and inclusion (DEI) are crucial values for fostering understanding, progress and achievement of the organizational mission and program goals. However, in this polarized environment, organizations are shifting their language and messaging away from diversity, equity and inclusion to not anger or alienate critical audiences who view DEI as problematic, unnecessary, inaccurate and ultimately, a politically liberal point of view they do not value.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
JULY 31, 2024
How would you prefer to learn something new, by reading an article or watching a video? If you’re like most people, you’ll pick the video tutorial. Visuals are more engaging and help explain complex concepts better. They’re easier to retain, too. Visuals on social media: A closer look Given our declining attention spans, most social […] The post 6 tips for creating visual content at scale for social media campaigns appeared first on Agility PR Solutions.
ImPRessions - Crenshaw Communications
JULY 23, 2024
In the high-stakes cybersecurity sector, even the most robust systems can experience sudden disruptions — often with serious, but temporary PR implications for the companies involved. But few expected that a routine update at Crowdstrike, a leader in endpoint security, could provoke the disaster that resulted last Friday. The Windows OS crash triggered by the faulty update disrupted airline reservation systems, financial institutions, and even hospital care.
Sword and the Script
JULY 9, 2024
Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. The first tip I offer is to avoid dwelling on what we can’t control – like the economics of news – and focus on the things we can.
Steve Barrett on PR
JULY 3, 2024
Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Inbound PR
JULY 23, 2024
The Software as a Service (SaaS) industry has been growing exponentially, driven by the increasing demand for cloud-based solutions and the shift towards digital transformation across industries. I've been working in SaaS for just about 10 years now and one of the critical strategies SaaS companies employ to scale their operations and expand their market reach is the development of partner reselling models.
PRSay
JULY 12, 2024
As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024.
Agility PR Solutions
JULY 16, 2024
Crisis can be critical. It can wreck a business in terms of lost income and disruption to key processes. From a public relations perspective, they can be especially injurious. This is because a business beset with incapacitating disasters will not present a good look to the outside world. However, there’s a way to deal with […] The post Crisis management 101: 6 steps for creating a business continuity plan appeared first on Agility PR Solutions.
Axia PR
JULY 9, 2024
As layoffs, buyouts, and now AI transform the journalism industry, media strategies must evolve to keep up. If you are pitching media and not getting the traction you did 10 (or even two) years ago, you’re not alone. In a recent state of journalism survey , 49% of journalists reported they “seldom or never respond to pitches.” It likely has less to do with your company’s story and more to do with how your media strategy fits with the current state of journalism.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Sword and the Script
JULY 30, 2024
News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. That’s according to a new poll by the trade publication PRWeek and the PR software vendor Notified.
PR for Anyone
JULY 31, 2024
Thrilled to be Back on Good Day DC! I’m always thrilled to be back on Good Day DC, sharing my favorite gadgets and lifestyle tips to make your life easier and more fun! Recently, I had the pleasure of showcasing some amazing products perfect for your next beach trip or pool day. From innovative drink holders to compact storage solutions, these items are designed to enhance your summer outings.
Inbound PR
JULY 1, 2024
Is there anyone who doesn't want to be a millionaire? I doubt it. We all want financial security but achieving financial freedom is far more desired by many because it provides the ultimate flexibility and peace of mind, allowing individuals to live life on their own terms without being constrained by financial limitations. I stumbled across the book "Millionaire Success Habits" by Dean Graziosi and wanted to share today some of the key learnings and tips from it.
PRSay
JULY 23, 2024
For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. This guidance, which you can find here, aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JULY 29, 2024
We understand that it is impossible to look into the future, but this does not mean that it is impossible to predict. The past shapes the future and if you have enough data from the past, as well as predictive analytics tools, you can predict with a high probability what will happen tomorrow, in a […] The post 10 techniques for boosting PR campaigns with predictive analytics and mathematical insights appeared first on Agility PR Solutions.
Axia PR
JULY 23, 2024
Capitalize on the virtual world’s potential for enhancing PR announcements and interactions. A decade ago, press releases were almost exclusively held in brick-and-mortar locations with physical participants. As the digital landscape evolved, the press releas went online and many syndication platforms emerged for ease of use. Today, video conferencing is paving the way for a more effective and far-reaching result.
Sword and the Script
JULY 2, 2024
Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. While the company is still technically operating – it’ll monitor bid opportunities – it’s a shell of its former self. Burrelles was founded in 1888. That’s 136 years ago and about 18 years before Ivy Lee would send the first-ever press release.
PR for Anyone
JULY 27, 2024
The 2024 Olympics in Paris has begun, and with it comes a golden opportunity for businesses to align their stories with one of the most-watched global events. Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention. In this comprehensive guide, I’ll show you how to effectively leverage the 2024 Olympics to boost your media presence and connect with a broader audience.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stern + Associates
JULY 3, 2024
Independence Day in the United States commemorates an event that entailed jettisoning the old for the new, and declaring a separation from past ideas. That’s a good thing to do if you’re in media relations in 2024 as well. In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest.
PRSay
JULY 19, 2024
“Olympic athletes, they’re just like us!” Believe it or not, this thought actually crossed my mind as I watched 16-year-old gymnast Hezly Rivera’s powerful beam routine in the U.S. Olympic team trials, though not in the way you think. (I can’t even do a cartwheel, let alone a side aerial!). After all, stepping up to the podium isn’t the only thing PR professionals have in common with world-class athletes.
Agility PR Solutions
JULY 30, 2024
Business practices have been significantly reshaped by social media, as evidenced by compelling statistics. For example, these platforms command a significant portion of online activity, consuming 22 percent of users’ time across popular networks like Facebook, Twitter (X), and Pinterest. Moreover, a substantial two-thirds of internet users regularly utilize social media to gather information about […] The post Tips, challenges and best practices for utilizing social media in your bu
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