5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. They’re craving connection, transparency, and value beyond just booking a flight and finding a bed. Let them travel together and with the brand.

Travel 78

Travel Consumer Strategy Tourism 78

Stephen Waddington

JANUARY 25, 2021

Planning and Managing Public Relations Campaigns is a book to return to in daily public relations practice. She suggests that it has reinforced the role of public relations as a management function supporting brand, culture and societal value. The book sets out theoretical and practical models for planning.

Publicity 128

Publicity Case Study Study Resources 128

Shift Communications

JANUARY 24, 2024

Here are our takeaways of the key strategies Stanley implemented to overtake the hydration market. 1) Know Your Customer, But Embrace New Ones As a century-old brand, Stanley had a well-established name within the male-dominated outdoor & workwear space. This exact strategy is what led to Stanley’s seemingly overnight stardom.

Consumer 78

Consumer Strategy Marketing Viral 78

5W PR

OCTOBER 25, 2023

For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity. These are the consumers of today and tomorrow, making TikTok an invaluable platform for lifestyle brands to engage with a younger demographic.

Trends 78

Trends Brand Branding Viral 78

5W PR

JULY 25, 2018

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy. Before a book launch, an author considering a PR marketing strategy will need to make sure that they have the right social media presence and online identity in place.

Marketing 79

Marketing Groups Social Media Agency 79

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. Write the book on it. There are some PR tactics that can help. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Showcasing cultural events and festivals Cultural events and festivals are prime opportunities for travel PR strategies.

Travel 78

Travel Strategy How To Local 78

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world.

Strategy 95

Strategy Ethics Social Media Data 95

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I even wrote a book about it. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. I should know. I worked for years as a content strategist.

Brand 145

Brand Branding Healthcare Enterprise 145

wiredPRworks

OCTOBER 23, 2023

How to unlock LinkedIn strategy secrets in 30 minutes or less? Here’s why and how you can book a strategy session with me, Barbara Rozgonyi, and start getting LinkedIn to work for you the way you want it to. You’re on LinkedIn and you’re wondering if it’s worth it.

LinkedIn 52

LinkedIn Strategy How To Training 52

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

Stephen Waddington

AUGUST 14, 2018

In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly. Thanks to our genuine communication efforts the local PR industry became fond of our brand. We organise webinars and produce e-books; we also allow our clients to promote their expertise. During the trip, we would talk about our tool.

Tools 112

Tools Education Film Local 112

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Study 128

Study Brand Branding B2B 128

PR 20/20

OCTOBER 26, 2022

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book club meeting. You can read more of our book club recap and takeaway posts here. Having been ranked as the “#1 Marketing Book” by Mashable and on FORBES’ list of “11 Marketing Books Every CMO Should Read,” it’s easy to see why.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Prohibition

OCTOBER 12, 2023

Not only are new brands emerging, but the landscape of marketing and branding is also undergoing a transformation. Brew York, a specialist craft brewery based in York, faces this challenge head-on by creating a unique brand identity and utilising disruptive strategies.

Brand 71

Brand Branding Marketing Retail 71

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. Still, the last decade has shown that PR strategy never changes, she said.

SEO 129

SEO Measurement Television Google 129

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. In the case of a digital book, you can make the first chapter available for free. When thinking about PR strategies, you should not overlook the value of doing live, offline events.

Strategy 133

Strategy Marketing Trade Shows Video 133

PR for Anyone

JANUARY 23, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more.

Instagram 130

Instagram YouTube LinkedIn System 130

Konnect Agency

AUGUST 17, 2023

Ground Work for Building a Brand with Impact From defining mission statements to resonant messaging and strategic design, we delve into how each facet forms a cohesive whole. Understanding your audience, honing your voice, and maintaining consistency transform your brand into an authentic and unforgettable presence.

Brand 52

Brand Branding Guidelines Employee 52

Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. In today’s fast-paced business world, it’s more important than ever to establish a recognizable and trustworthy brand identity.

Brand 52

Brand Branding Reputation Crisis Management 52

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. By Lisa Zanchi, Director, Digital Marketing. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Cision

MAY 16, 2016

Your brand is not the only one targeting your audience. So what should your brand include in its measurement strategy ? Mention volume helps you understand the impact your brand is having on conversations. Don’t limit your tracking to your brand though. Consider these three factors. Mention Volume. Earned Media.

Measurement 159

Measurement Brand Branding Pitching 159

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. The Strategy That Increased Gild’s Audience by 574 Percent.

Case Study 80

Case Study Study Brand Branding 80

Karen Freberg

JUNE 9, 2020

There’s a new textbook in town for public relations, and it’s bringing forth a whole new marketing strategy along with it! Having a book is just one part of the puzzle when it comes to having a textbook. I wanted to do something new – different perhaps – for this book. Perhaps for a book launch?

Strategy 59

Strategy Marketing Video Course 59

Polaris

NOVEMBER 25, 2014

So how do you ensure your brand stands out? There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle. Betty, the book-keeper. Potter’s book-keeper persona is Betty.

B2C 242

B2C Strategy B2B Marketing 242

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. But where do PR teams find third-party influencers?

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Victorious PR

JANUARY 27, 2023

Navigating the media landscape as a crypto company can be a challenging task, and without the right public relations strategies in place, it can be easy to fall into common pitfalls and make costly mistakes. Communication Another strategy for managing media relations is to proactively share news and updates about your company.

Company 52

Company Real Estate Strategy Publicity 52

Buzzstream

JULY 7, 2021

The Strategy. In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded strategies require a certain degree of brand presence prior to link building. Branded Strategies. Strategy #1 Unlinked Mentions. Strategy #2 Broken Links.

Case Study 113

Case Study Study Strategy Leadership 113

Cision

APRIL 27, 2016

Cision’s new e-book, “ The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution ,” discusses strategies for measuring the impact of your public relations and marketing efforts and how a multi-touch attribution model can set you up for success. Accounts for multiple touchpoints.

Measurement 120

Measurement System Data Financial 120

Stern + Associates

NOVEMBER 2, 2023

Having sold over 300,000 copies, the book serves as a comprehensive guide for marketing and sales leaders to harness the Zero Moment of Truth (ZMOT) – the critical moment when a potential customer first encounters a product or service online and begins their research. Previously, there wasn’t a framework for digital marketing strategies.

Marketing 62

Marketing Privacy Training Strategy 62

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. Example: Over the weekend, I began efforts to cancel a spring break trip that I booked on vacation rental platform VRBO. A day earlier, Airbnb announced that it would issue 100% refunds for bookings impacted by the pandemic.

Communications 105

Communications Brand Branding Policies 105

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Strategies to help your PR efforts. But while the industry looks to them for social media clout and as on-point brand spokespeople, there are other ways to leverage these relationships. The producer was keen but booked very far in advance. Examples abound, but here are a few worth learning from. Who could say no to that?

Pitching 149

Pitching Strategy Examples Banking 149

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Every business leader has a strategy to share, and there’s a story behind nearly every company, young or old. . This is the ideal podcast for those looking to start their own company, seeking strategies on how to improve their business or who just want to stay on top of tech industry and startup news.

Agency 401

Agency Interviews Education Television 401

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. Now that the basics of your new personal brand are in place you can work to get your content in front of more people. Your brand should be ever evolving.

Brand 229

Brand Branding Pinterest Instagram 229