Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. At Crenshaw, you work with a variety of brands and businesses. How can brands keep up? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Now, your brand must think on a global scale. Get the free “LiSTEN” e-book today!

Social Media 120

Social Media Real Estate Media How To 120

Cision

NOVEMBER 2, 2015

No brand can avoid them. Those pesky critics who seem to have an opinion about everything are taking down your brand one bad Yelp review at a time. You need to adapt your customer service strategy for social media. In the “ LiSTEN: 5 Social Audiences Brands Can’t Afford to Ignore ” e-book (Free!),

Customer Service 120

Customer Service Social Media Creativity Reputation 120

Flack's Revenge

JANUARY 15, 2020

After firing off an angry tweet , I got to thinking (always a bad sign); and reflected on a post I wrote over ten years ago: PR Moment of Truth (the title refers to a phrase from the customer service field ). Next up: A PR truth-telling how-to guide (and no, it is not the shortest book ever written!).

Journalism 156

Journalism Ethics Customer Service Report 156

Flack's Revenge

DECEMBER 7, 2020

If you plug “secret sauce” into the Google Ngram viewer , which charts word usage in books dating back to 1900, you will see the first mentions in the early 1970s (confirming the Burger Wars theory), with rapid growth occurring around 2000 (perhaps, not coincidentally, during the dot com boom). But what is Retsyn? Not necessarily.

How To 194

How To Wikipedia Engineering Web 194

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. This framework is not a one-size-fits-all template, but a tailored architecture that resonates with a brand’s ethos and speaks directly to its audience’s interests and needs. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Cision

MARCH 7, 2016

Brands, large and small, turn to a dedicated individual or team to take the social reins. Too many brands unknowingly set up structures that keep them from meeting their goals. These benchmarks should also refer back to the brand’s overall goals. Follow these four steps to get the most ROI from your social media efforts: 1.

How To 120

How To Enterprise Social Media Customer Service 120

Solo PR Pro

OCTOBER 16, 2018

Fran Stephenson of Step in Communication provides five crisis communication building blocks in this Solo PR Pro blog post , which includes a free download of her e-book, “Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations.”. “Ok, How will this affect client content strategy, events, customer service, SEO , and more?

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Most days I might be thrilled to hear that businesses are giving customers deals and discounts on digital and social channels. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 99

Interviews Publicity Technology Social Media 99

Prohibition

JANUARY 24, 2022

Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Rock the Status Quo

OCTOBER 27, 2015

Thanks to his upcoming book, Hug Your Haters , we’ll be focusing the conversation around social media conflict and what he calls “haters.”The ”The book hasn’t been published yet and I haven’t been fortune enough to get a sneak peek of this one, so I assumed it was about trolls. ARE YOU A TROLL?

Social Media 100

Social Media Groups Community Guidelines 100

Beyond PR

MAY 18, 2016

In the latest issue of Brand Quarterly magazine, PR Newswire’s Senior Vice President of Marketing Ken Wincko describes the type of marketers your brand needs. Follow her on Twitter @ADHicken for tweets about marketing, the media, Cleveland, and comic books. Impacts Your Approaches to Demand Generation.

Marketing 75

Marketing Enterprise Customer Service Technology 75

Sword and the Script

MAY 5, 2015

One of the first questions I remember Delta’s website asked me when booking travel was my daughter’s age. Delta isn’t the only airline that will book a young child or a toddler several rows away from a parent or guardian. Misery” as a Business Strategy. by Frank Strong. Frank Strong (@Frank_Strong) April 19, 2015.

Airlines 60

Airlines Travel Customer Service Crisis 60

Barokas

JANUARY 7, 2019

And through that process, I found a solution that applies not just to perfectionists, or individuals, but to business strategy too. As a business, imagine the results if you took a similar approach for strategy and planning (across communications, product development, sales, customer service, employee performance, etc.).

Case Study 60

Case Study Construction Exercises Media Training 60

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. This is a good fit if you’re looking to master content technology and strategy in 2020. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

JANUARY 27, 2016

It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Brand clarity and consistency in messaging. After all, if we don’t have a clear vision of our own brands and audiences, why should they?).

Customer Service 40

Customer Service Reputation Energy SEO 40

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. This is a special opportunity for all participants to book a one-to-one session with a selection of speakers.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Cision

JULY 6, 2015

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete).

Social Media 120

Social Media Media Wikipedia Tools 120

Deirdre Breakenridge

OCTOBER 20, 2015

In terms of adjuncts, Kirk Hazlett said it perfectly, “Adjuncts bring “freshness” of profession…’Here’s what I did TODAY’ versus ‘Here’s what the book says’.” A few courses that got favored are: Social Media Strategy and Tactics, Grassroots Digital Advocacy, and Visual Strategies in Strategic Communication.

Education 150

Education Training Course Social Media 150

PR 20/20

JANUARY 22, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. However, doing so is often tricky without the right strategy in place.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? However, it is also an area in which brands wanted more education indicating that they have invested in tools that they aren’t using. Toth, among others.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.).

Community 82

Community Publicity Web Social Media 82

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. It's almost here!

Insurance 40

Insurance Insurance Financial LinkedIn 40

Beyond PR

AUGUST 31, 2016

Moreover, a documented content strategy has become a major differentiator between content programs that work and those that don’t. ” — The Role of Earned Media in Inbound Strategy. Content Strategy: Clarity, Constraints, and Common Sense. The reason for this is simple. – 11:15 a.m. – 12:20 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

AUGUST 22, 2017

Ownership and top executives are uncomfortable with greater transparency and personal brand management. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) View them as a partner essential to your success—because they are if you want to have a closed-loop marketing strategy. So behind the times.

Marketing 87

Marketing Resources Technology Internal 87

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A model for success.

Leadership 111

Leadership Brand Branding How To 111

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

SEPTEMBER 19, 2017

Blog : A company blog is a mission-critical element of any effective content strategy. Under the main reporting dashboard, see which messages are most popular and adjust your strategy from there. The CRM also features a customized sales dashboard that you can update as opportunities move through the pipeline.

Marketing 40

Marketing Tools Data Report 40

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Few critics actually view Amazon’s often profit-neutral growth strategy as a bad move for the company.

Marketing 180

Marketing Skype Customer Service Brand 180

PR 20/20

NOVEMBER 22, 2022

For example, innovation is high on their lists: 69% of customers expect new ways to get existing services in the wake of the pandemic, such as doing so remotely. They also want your website, video content, meeting booking tools, and every interaction with your brand to be simple and intuitive. Problem 3: Targeting.

Internal 80

Internal International Meeting Leadership 80

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. Real-time doesn’t mean you don’t need a strategy.”

Social Media 0

Social Media Marketing Media Customer Service 0

Beyond PR

JULY 21, 2016

As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. Affects Communication & Demand Generation Strategies. Affects Communication & Demand Generation Strategies. The content and customer experience is one that’s owned by everyone. Competition?

Brand 40

Brand Branding How To Employee 40

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. But consistency goes beyond the products you develop and customer service you provide. Connect with compatible customers. Save time and money.

Brand 40

Brand Branding Product Launch Guidelines 40

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60