PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. Still, the last decade has shown that PR strategy never changes, she said.

SEO 136

SEO Television Measurement Google 136

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

Storytelling 149

Storytelling Data Insurance Insurance 149

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. Write the book on it. There are some PR tactics that can help. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I even wrote a book about it. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. I should know. I worked for years as a content strategist.

Brand 145

Brand Branding Healthcare Enterprise 145

Prohibition

OCTOBER 12, 2023

Not only are new brands emerging, but the landscape of marketing and branding is also undergoing a transformation. Brew York, a specialist craft brewery based in York, faces this challenge head-on by creating a unique brand identity and utilising disruptive strategies.

Brand 71

Brand Branding Marketing Retail 71

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

It made a last-ditch effort to sell to the library market instead – a move that was successful enough to offer a bridge to its ultimate digital strategy. It made the brand more interesting, and best of all, media loved it. As storytellers, we’re taught to show, not tell. Insist on examples. Get personal.

How To 310

How To Transportation Software Employee 310

Burrelles Fresh Ideas

MARCH 19, 2024

According to travel booking firm Get Your Guide , 90% of US travelers prioritize “experiencing a destination as locals do,” while 62% believe a trip is incomplete without delving into the local culture. In an era marked by shifting consumer preferences, the imperative of crafting a comprehensive PR strategy cannot be over-emphasized.

Travel 91

Travel Trends Tourism Transportation 91

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Your brand’s Netflix is out there.

Storytelling 40

Storytelling Brand Branding Wireless 40

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Onclusive

DECEMBER 6, 2019

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Confab, The Content Strategy Conference. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Godin suggests making brand marketing a top priority.

Marketing 40

Marketing How To Customer Service Groups 40

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts. What's your biggest question about how to infuse your digital marketing and PR with storytelling?

Marketing 45

Marketing Insurance Insurance B2C 45

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 52

Course Case Study Strategy Energy 52

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As The post Podcast Marketing PR Master Class Outlines WIRED Podcast Growth Strategy appeared first on wiredPRworks.

Strategy 52

Strategy Case Study Marketing Energy 52

PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. I’m just starting to write a book that’s going to fix some of that.

Storytelling 60

Storytelling Writing Conference Radio 60

Inbound PR

MAY 14, 2019

Recently my wife tasked me with booking the family summer holiday. Then for the rest of the day, I was followed around by an online advert trying to convince me to book a cruise. For brands, cutting through the data deluge and attracting our attention in a meaningful way, has become a real challenge. Sound familiar?

Video 64

Video Strategy Storytelling Web 64

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch.

Retail 225

Retail Consumer Brand Branding 225

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. Stars based on factors determining long-term brand impact.

Sports 85

Sports Television Advertising Advertising 85

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. It takes research and effort to stay up-to-date, with the competition and other marketing tools and strategies. Results : Better counsel and marketing integration, and more impactful storytelling.

Storytelling 177

Storytelling Pitching Interviews Agency 177

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 40

Course Case Study Strategy Energy 40

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As The post Podcast Marketing PR Master Class Outlines WIRED Podcast Growth Strategy first appeared on My WordPress.

Strategy 40

Strategy Case Study Marketing Energy 40

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #2: You can finally say you wrote the book on the subject. you may wonder. Click Here. Start Here.

eBook 219

eBook How To Writing Community 219

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. With this in mind, now is the perfect time to start prioritising and shaping your comms, with authentic and captivating PR strategies. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. However, this kind of strategy makes it hard to build credibility.

How To 194

How To Wikipedia Engineering Web 194

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. This framework is not a one-size-fits-all template, but a tailored architecture that resonates with a brand’s ethos and speaks directly to its audience’s interests and needs. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

PRSay

OCTOBER 12, 2018

When you don’t have dollars, then you should be setting up brand partnerships. When you take one community that loves one brand and another community that loves another brand, and create unique experiences that both communities can celebrate, that’s the holy grail.” — Jonathan Mildenhall , CEO, TwentyFirstCenturyBrand.

Conference 110

Conference Internal International Storytelling 110

Contently - Strategy

JULY 21, 2021

But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. Most brand personas fall short because they don’t help you develop empathy for the audience. The problem with personas.

How To 145

How To Creativity Storytelling Writing 145

5W PR

MAY 6, 2020

Companies that accomplish making that connection will be more successful in motivating consumers to finish their journey and purchase their brands. For some, it is an autobiography of the company and its brands. As in life, close and secure relationships are essential with brands, too. Storytelling is always powerful.

Survey 88

Survey Storytelling Consumer Analysis 88

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

ReimaginePR

SEPTEMBER 19, 2016

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. This brand has a unique style of communicating that’s ( in their words ) “fun but not silly” and “expert but not bossy”. Let’s discuss. Click Here.

Brand 120

Brand Branding Exercises Social Media 120

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Do you have a content strategy in place? What role does content play in building relationships and a community around your brand? On Wednesday, March 22 nd , at 8:30 p.m.

Radio 170

Radio How To Community Storytelling 170

Contently - Strategy

OCTOBER 18, 2021

I first read about it in the book Humankind , by Rutger Bregman.). The storytelling solution. Neanderthals were actually much stronger than humans and had bigger brains, but the reason we became the dominant human species is because we had an incredible storytelling superpower. You’ve probably seen it before.

Marketing 111

Marketing Storytelling Travel Corporate 111

PRSay

AUGUST 2, 2019

But that doesn’t mean that the promotion, coverage or storytelling strategies related to display are flavorless. Here’s how taking tips from the butter display campaign strategy can keep your annual content interesting and noteworthy: Whip up a hook. What can your brand do to bring some suspense to your annual stories?

Storytelling 118

Storytelling Strategy Agency Video 118