Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? Similarly, PR campaigns that heavily rely on the halo effect must be careful not to mislead or create unrealistic expectations. Halo Effect.

Journalism 52

Journalism Ethics Analysis eBook 52

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

If you’re in PR , chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Versatility rules.

Writing 147

Writing Storytelling Pitching Creativity 147

5W PR

MARCH 17, 2021

Whether marketers have any particular opinions on the event or not, there is plenty to learn from the entire situation, as it can help plenty of companies if they ever face their own PR crisis. It’s also a good idea to avoid saying anything that might sound bad or harm the company’s reputation. Opportunity.

Interviews 88

Interviews Training Crisis Reputation 88

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. It is always the right time to do PR. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. I’ve kept notes about all of the things that make it harder than they need to be. Names and bylines on blogs.

Company 98

Company Survey Pitching Report 98

5W PR

AUGUST 23, 2018

You may even be in a PR crisis unlike anything you have ever experienced. Whatever your starting point is, your PR response should feel authentic, connective, and relational. If your message is strictly transactional: you give something, your audience gets something, then you are always vulnerable to those who will promise more.

Crisis 84

Crisis Course Agency Blogging 84

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?

Automotive 79

Automotive Agency Mobile Trade Shows 79

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. ” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. Say more with less.

Writing 120

Writing Publicity Newspapers Sports 120

Prohibition

AUGUST 19, 2021

Third-parties will search online to learn more about you regardless of whether they are searching for a job, selling a product, applying to higher education, meeting a client, or looking for a date or running a multinational organisation. When people google your name, they’ll find only good things about you!

Reputation 118

Reputation Google Crisis Management Engineering 118

Presspage

JUNE 6, 2017

The good news is that individual employees are being perceived as trustworthy. Now more than ever, organizations must break with their long-established traditions of corporate communication, and work towards a new, more integrated operating model that puts people at the center of activity.

Employee 118

Employee Corporate Tools Government 118

Ethical Voices

OCTOBER 30, 2023

One key thing many PR pros are forgetting to do How far do you need to dig before deciding something is true Why don’t you tell us more about yourself and your career? I’m one of those folks that you would never have imagined if you saw me growing up, ever being in public relations. It’s amazing.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Shift Communications

NOVEMBER 6, 2014

Many marketers and PR professionals keep a blog. Written content can pose a particular challenge, as anyone who blogs can tell you. Many a marketer has suffered the frustration of sitting down to write a blog post…. Many a marketer has suffered the frustration of sitting down to write a blog post…. They are seeds.

Journalism 142

Journalism Marketing Writing Creativity 142

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

But the real PR coup was the reality-show-like sweepstakes to find a second headquarters. That’s harder than it looked, and it was a solid win for the network and its flagship show, whose ratings are up significantly since the change. Yet most national outlets posted gains in the ways that matter – ratings and readers.

Airlines 180

Airlines Reputation Journalism Crisis 180

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Fourteen questions posed to James Grunig from PR Conversations contributors Questions from Judy Gombita (Canada) Q1.

Reputation 52

Reputation Social Media Internal International 52

ZudePR

JANUARY 21, 2016

You want to find a more time-efficient way to curate content. You want to learn more about digital marketing and SEO. Why This Post’s Important: 29 Brainy Newsletters. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. You Should Read This If.

Digg 104

Digg SEO System Reddit 104

Polaris

DECEMBER 8, 2015

It’s clearer, easier to follow, and more persuasive thanks to the new book, Why Your Writing Sucks , by Marcia Ross, a Toronto author, business writer and workshop leader. It helps anyone who communicates via a keyboard be more succinct in their day-to-day writing. But how do you make your writing more interesting?

Writing 100

Writing Resources Marketing Communications 100

Prohibition

DECEMBER 9, 2021

But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period. How to prepare and fix a PR crisis. Nobody wants a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. More on that in the next section.

Digital PR 83

Digital PR Data Survey Construction 83

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. As any PR professional knows, no two days are the same in our line of work! What makes a good subject line? It depends on the pitch.

Pitching 64

Pitching Consumer How To Meeting 64

MaccaPR

JANUARY 29, 2021

Any presentation that includes bar charts made with milk chocolate pieces has to be good, right? Yet even in the midst of the pandemic, he says that marketers and PR pros have been given a chance to create something amazing. “We Do One Great Thing —“No matter the budget and resources, we have a finite amount of energy and focus.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. I was also aware that my success in the new role would depend even more on my colleagues.

Software 151

Software How To SEO System 151

PR Conversations

APRIL 24, 2018

PRoust Questionnaire answers from José Manuel Velasco: What is your most striking characteristic as a PR practitioner? What is your principal fault as a PR practitioner? I have many faults, but the thing that tests me the most is project management; I know what I need is more order and better procedures. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

PR Fuel

JULY 12, 2020

In the age of social media, you might not have ever considered just how valuable something like an online press release can be. Here’s what you should know about online press releases, how to use them, and why a distribution service is valuable. People will also trust your brand more when reputable publications write about you.

SEO 64

SEO Engineering Web eBook 64

Doctor Spin

MAY 21, 2021

Coming up with great PR ideas is a tough job. Every once in a while, a great PR idea comes along by itself. Ambitious PR rockstars will keep a notepad close by to jot down ideas as they occur.). However, in most situations, we have to come up with awesome PR ideas from scratch—and on the spot. To spin or not to spin.

How To 52

How To Hotels Survey Employee 52

Cision

JUNE 29, 2015

The commonality struck me: the antagonists are the PR people ! These remorseless PR bots were bitter, sharing an unsympathetic message with a tone to match. Not only were they the primary antagonists of these documentaries, but they were really good antagonists. It occurred to me how important likeability is to PR practitioners.

Study 120

Study Writing Facebook Groups 120

The Hoffman Agency

SEPTEMBER 2, 2020

What matters ? Why do you read them? We want to know how you think, and what fascinates you — few things will get attention more than a sign that you’re curious and keen to learn more. More importantly though, exaggeration can hint at an ego. It’s worth it, or you undo any good work before you start.

Handbook 36

Handbook B2B Agency Energy 36

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ISEBOX

APRIL 13, 2016

Deadlines creep up on me faster than I like to admit,and it’s easy to get caught up in the sweep of going with the path of least resistance to get things out the door and checked off my mile-long to-do list. I want to be the thought leader at my company in better PR and Marketing. But, I don’t want to do the bare minimum.

Marketing 70

Marketing Pinterest Insurance Insurance 70

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Yes, these companies have great PR people. But again, the PR people are busy in meetings and planning out quarterly and annual plans. Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

ZudePR

SEPTEMBER 8, 2015

No matter how many books I bought, I just wasn’t making the time to read them. For most of my 18-year career as a PR consultant the blogosphere had passed me by. And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). All this blog-reading has not gone unremarked.

Blogging 75

Blogging Print System Sports 75

Communications Conversations

FEBRUARY 17, 2016

And, anecdotally, I’ve heard a lot more chatter about people going solo here in Minneapolis lately. A LOT more. And, for good reason. The realistic answer to this question will vary by person, but for the most part, you need a few key components in place to get new clients: 1) A good network. 2) A good reputation.

Meeting 60

Meeting Trends Web Conference 60

ISEBOX

JULY 29, 2015

A PR team has a significant amount of responsibility as far as preparation of press materials, kits and other forms of content. PR professionals need many of the same skills that brought them success with traditional media, but now they’re responsible for covering more channels than ever. Crisis Response.

Media Relations 70

Media Relations Media Financial Reputation 70

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be b) More pay-to-play opportunities to participate in national media relations opportunities. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. I had questions: ????

Writing 83

Writing Google Blogging Exercises 83

Beyond PR

MARCH 25, 2016

If the conversations at Influitive’s Advocamp 2016 were any indication, more and more marketers are beginning to understand and embrace its power. In my previous blog posts about advocacy marketing, I looked at how advocacy content can benefit your brand and how to start sharing your customers’ love. Immediately.

Marketing 40

Marketing B2B B2C Leadership 40

NewsWhip

JUNE 10, 2021

Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. Ben: That’s fascinating, it seems to be much more of a balanced scale than maybe people often first think about when they think about risk as maybe just a negative thing. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

SEPTEMBER 27, 2016

Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. The best advice a senior leader from a sophisticated PR firm can offer in this modern age is to post some tweets?

B2B 60

B2B Corporate Agency Creativity 60