Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. How effectively can I target new customers/prospects on the platform? I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

DECEMBER 3, 2019

To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year. In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. 1) The most interesting PR tech announcements from 2019. And here we go…. million; and.

Data 87

Data Enterprise Survey Instagram 87

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. Its user base is no match for Facebook or Instagram. What’s working — influencer partnerships: Creators are king on TikTok.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Prohibition

JULY 21, 2023

We’ve got to say it – we’re firmly team Barbie here at Prohibition PR! Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? This month, fans can request to book Ken’s room in the life-sized Barbie-couture-filled DreamHouse for two individual one-night stays.

Wireless 62

Wireless Retail B2C Instagram 62

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. On one hand, it gets dinged for a lack of measurement. That’s the theme for this week’s Unscripted Marketing Links [UML].

Study 138

Study Media Relations Media Measurement 138

Cision

JULY 12, 2016

Start building a social PR framework. At her recent webinar, “ Unleashing The Power of Social PR ,” Shonali Burke shared tips on how to build and motivate your community by using social media effectively. We see more feedback on Instagram posts, and nearly nothing on Twitter. Q: Can you expand on corollary?

B2C 120

B2C B2B Strategy Instagram 120

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. It’s highly trackable.

Small Business 245

Small Business Media SMB Pitching 245

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

MAY 15, 2017

Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience. We want to see who blogs or has contributed pieces to on-campus pubs.

Skype 147

Skype Agency Meeting Software 147

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach. But… where to begin?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Company 98

Company Survey Pitching Report 98

Cision

AUGUST 19, 2015

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? With a blog post, you can get away with some fluff words here and there. The audience is likely to forgive a blurry photo on Instagram. Being straightforward always works. Write a script.

Video 120

Video Education Mobile B2B 120

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations defined?

Interviews 98

Interviews Publicity Technology Social Media 98

PR 20/20

SEPTEMBER 17, 2019

What work activity is more meaningful than that? The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. First, I believe there’s a need and niche to be filled – innovation in the PR space is getting interesting again.

Industry 85

Industry Media Technology Employee 85

MaccaPR

DECEMBER 10, 2014

How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Here’s an example of what we do, for the industrial side of Red Wing Shoes : it relies on ThinkSEM to help generate B2B leads for its outside sales force across the country. Herewith, the wisdom of Nikki Sixx devotee Clint Danks: 1.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

OCTOBER 17, 2017

I don’t remember precisely how or where, but it was near the intersection of Southeastern Chapter of LMA and the LexisNexis offices on the NC State campus. This also happens in B2B tech marketing too, because marketing without the authority to execute is marketing without accountability. It can be political. b) Legacy Inertia.

Marketing 68

Marketing Ethics Interviews Meeting 68

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Effective Thought Leadership in B2B ).

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Read on to find out how to craft the best collaboration.

B2B 191

B2B Social Media Radio Fashion 191

Beyond PR

SEPTEMBER 6, 2016

Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution. Hamill’s post-Star Wars work has helped him accrue a massive following. It goes on to explain how content marketers can’t rely solely on existing, owned audiences and channels.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Buzzstream

JANUARY 5, 2024

You can find anything on the internet, right? Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. You need an account with Hunter for this to work. It sure seems that way. You get 50 attempts for free.

How To 83

How To LinkedIn Tools Google 83

Norton's Notes

MAY 13, 2015

The concept of this is that I ask these practitioners 20 questions about themselves and they give us a glimpse into their working lives and what makes them tick. His business focuses on delivering results through an integrated mix of digital and traditional PR and marketing channels – so very much like myself and my agency Prohibition.

Interviews 28

Interviews SEO Blogging Writing 28

Prohibition

OCTOBER 12, 2023

In our recent blog post, we look at what user generated content was and the benefits of it, which you can find here: Revolutionise your Online Presence with User-Generated Content In this blog, we’ll be diving a bit deeper into UGC, shining a spotlight on how you can maximise it for your brand.

How To 62

How To Guidelines Social Media B2C 62

Prohibition

NOVEMBER 7, 2023

Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Meta Ads Manager is also the most effective place to be boosting your Facebook and Instagram posts. It’s never easy!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. I think it suggests a general lack of R&D among the traditional technology providers in PR. What does that mean?

Software 120

Software Technology Advertising Advertising 120

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. The PR Tech Sum typically runs on the first Tuesday of every month.

Pitching 78

Pitching Instagram Survey Data 78

Prohibition

OCTOBER 13, 2023

Here’s some recent PR that has caught ours, and the UK media’s, attention… Shrek’s Swamp AirBnb in the Scottish Highlands WHAT ARE YOU DOING IN MY SWAMP? If Welsh meets Hollywood, good food and Ryan Reynolds isn’t enough to make you love this, then maybe the promotional instagram followers. Brilliant work!

B2B 62

B2B B2C Instagram Construction 62

Sword and the Script

OCTOBER 15, 2019

About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). Smart spending in this way can have outsized benefits. But do you know where you can stand out? It’s ever more challenging to stand out.

B2B 77

B2B Facebook Advertising Advertising 77

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. And then knows how to leverage this information to persuade you to purchase or act in a certain way.”

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Communications Conversations

AUGUST 4, 2017

If you’re reading this blog, chances are you work in the PR or digital marketing industries. And, if you work in those industries, chances are you are responsible for content development for you company or clients. “How to write engaging B2B headlines: Analysis of 10 million articles shared on LinkedIn.”

How To 79

How To B2B LinkedIn Writing 79

Sword and the Script

MARCH 5, 2019

For B2B organizations, it’s like combining bits of analyst relations , public relations and marketing rolled into one. In reviewing the study through lenses of B2B marketing and PR that I wear, I was left with these takeaways, that I offer for your consideration. By department, the numbers work out like this: Marketing: 35%.

Survey 60

Survey Trends Marketing B2B 60

Bianchi Biz Blog

FEBRUARY 4, 2021

You’ve seen the articles and blog posts for start-ups that have titles such as: “ Three PR Hacks To Boost Your Startup’s Exposure ” or “ 4 Public Relations Shortcuts to Get More Media Coverage.”. But before we get to that, let’s talk about business, the auto industry and PR to set the stage. Trust is Key to Winning Business.

Automotive 91

Automotive Mobile Agency Technology 91

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking visuals. In fact, almost all of their social posts on Instagram are video.

Video 62

Video Sports Brand Branding 62

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157