ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

With a recession threatening, cutting the PR budget may seem like a good way to protect the bottom line. However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively.

Strategy 193

Strategy Reputation Banking Infographics 193

5W PR

APRIL 8, 2024

The world of financial services is experiencing a seismic shift. From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity. That’s where PR steps in, tearing down these barriers and constructing a more relatable narrative.

Consumer 78

Consumer Financial Ethics Banking 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. Most small business owners find Facebook to be the best social media platform to connect with their customers. Yet it may be a mistake to overlook Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Its impact was felt everywhere, and the PR business was no exception. Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. TL/DR version: AI is to PR now what social media was to PR in the early aughts.

Report 182

Report Policies Survey Ethics 182

5W PR

SEPTEMBER 14, 2023

Brand loyalty represents a customer’s commitment to repeatedly choose and advocate for a specific brand over its competitors. This loyalty not only leads to repeat purchases but also to positive word-of-mouth, increased customer lifetime value, and a solid foundation for growth. What is brand loyalty?

Consumer 148

Consumer Brand Branding How To 148

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

APRIL 9, 2024

In the fast-paced B2B tech environment, new ground is continuously broken, but it’s not without its share of hazards. Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Crisis management team Put together a dedicated squad responsible for PR crisis management.

Crisis Management 78

Crisis Management B2B Crisis Company 78

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge.

Consumer 78

Consumer Industry Brand Branding 78

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. The more you know about your customers, clients, employees, and competitors, the better your planning will be. These PR and marketing trends can help you thrive in 2024. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

5W PR

APRIL 3, 2024

In the lightning-fast, dog-eat-dog world of tech, where every nanosecond brings a new invention, carving out a niche for a business is vital. Building brand awareness The bedrock of any winning PR strategy is brand recognition. Building brand awareness The bedrock of any winning PR strategy is brand recognition.

Company 78

Company Product Launch Resources Employee 78

Solo PR Pro

DECEMBER 5, 2023

Raising rates should be a part of every Solo PR Pro’s toolbox. By becoming an authority in a specific industry or type of communication, you can offer specialized services that command attention and respect, without necessarily raising your rates. However, it is not always feasible to raise rates for your current clients.

YouTube 99

YouTube Course Financial Education 99

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists. What is PR Attribution ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

APRIL 25, 2023

By processing vast amounts of data, learning from patterns, and making predictions, AI can help businesses make better decisions, reduce costs, and improve customer experiences. It automates tedious tasks like data entry and customer service, freeing up employees to tackle more strategic work.

B2B 97

B2B Customer Service Data Analytics 97

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Was it a function of PR? The new continuous storytelling cycle. We are all familiar now with the PESO model. In the meantime, the rise of shared or social media complicated things further.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

5W PR

JANUARY 3, 2024

Consume͏r surveys emerge ͏as a strategic tool, providing valuable ͏insights that empower brands to͏ tailor their offerings, enhance customer experiences, and foster trust. Enhancing customer͏ experiences Surveys provide a platform for consumers to express their opinions on various aspects, including the overall customer exper͏ience.

Survey 78

Survey Consumer Brand Branding 78

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

5W PR

MAY 22, 2023

Reviews from Customers Positive customer reviews can greatly enhance the credibility of businesses in the health and wellness industry. They provide social proof of the quality of services and expertise of staff, making potential customers more likely to trust them.

Industry 88

Industry Reputation Education Training 88

5W PR

JULY 12, 2023

Subscription services have become increasingly popular in various industries, and the beverage sector is no exception. Offering subscriptions provides convenience to customers. Convenience and Accessibility One of the primary reasons why beverage brands should offer beverage subscriptions is the convenience it provides to customers.

Brand 78

Brand Branding Transportation Consumer 78

Newsfile

FEBRUARY 28, 2024

Our clients’ experiences paint the clearest picture of the unmatched service and innovative solutions we provide. Let’s explore these first-hand accounts and uncover the essence of our PR and IR success stories. We are always looking for PR and IR success stories. Raffi Elmajian, Blue Star Gold Corp.

Energy 59

Energy Customer Service Tools Corporate 59

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 147

Brand Branding Reddit Pitching 147

5W PR

MARCH 26, 2024

With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. Honing in on the audience Front and center of a winning PR strategy is recognizing the unique audience. The media scene It’s not a one-size-fits-all game anymore when it comes to financial news.

Strategy 78

Strategy Privacy Financial Guidelines 78

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Why do vendors in PR skip this part? Onward with this month’s PR tech sum. All this leaves me shaking my head.

Analysis 142

Analysis Tools Software SMB 142

Doctor Spin

FEBRUARY 14, 2024

Public relations (PR) and marketing are closely related, but few know the differences. In this blog post, let’s look at the differences between public relations and marketing. In this blog post, let’s look at the differences between public relations and marketing. Public relations vs marketing—what are the differences?

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

JUNE 13, 2023

The beauty industry is no stranger to innovation, and as technology continues to advance, beauty brands have a new frontier to explore. Artificial Intelligence (AI) presents a wealth of opportunities for beauty brands to enhance customer experiences. This allows brands to then offer tailored product recommendations to customers.

Analysis 88

Analysis Customer Service Data Trends 88

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. This is where food PR comes in. Here we will explore five food PR ideas that can help businesses successfully launch new products and menu items. Food PR also helps to build credibility and trust.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

JULY 5, 2023

To tackle this challenge, advanced algorithms, statistical models, and computational tools are employed in big data analytics services. With new technologies, data is continuously being generated, requiring agile analytics processes. Organizations can optimize their operations and processes with big data analytics services.

Big Data 78

Big Data Analytics Data Analysis 78

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. Jason Brown , Founder/Principal, PublicCity PR. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. By encouraging customers to share their experiences with the brand, companies can showcase real-life examples of how their products or services are being used. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

Stern + Associates

OCTOBER 4, 2023

It’s one of the first things we hear from professional services firms looking to partner with us. A common hypothesis is that by cultivating thought leadership and getting more PR results for it, leads and business growth will follow. We are big believers in the power executive visibility and PR can have on a business.

Conference 91

Conference Leadership Journalism Measurement 91

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

Onclusive

AUGUST 22, 2017

This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Solo PR Pro

FEBRUARY 20, 2024

A recent episode of That Solo Life podcast, aptly titled “Breaking Up the Band – Becoming Solo Again,” taps into a topic that resonates deeply with many in the PR world: scaling down from a small or microagency to a solopreneur. This blog post is your guide in navigating these waters. The fundamental takeaway?

Agency 96

Agency Exercises Strategy Internal 96

Flack's Revenge

SEPTEMBER 15, 2020

Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. . E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one.

B2B 177

B2B Case Study Enterprise Resources 177