PRSay

JULY 6, 2020

Hold virtual meetings. But we can be just as creative during virtual meetings as we are when together in the same room. Virtual meetings also help people working from home feel more engaged. PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom.

Employee 189

Employee Skype Meeting Nonprofit 189

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 210

Communications Measurement Tools Enterprise 210

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Generate blog post ideas.

Exercises 198

Exercises Google Writing Blogging 198

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – naturally increase value for meeting planners, associations and events. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. click image for higher resolution) Some of the other statistics from the report that stood out: Meeting peers. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? Is that good?

Report 108

Report Publicity Marketing Pitching 108

Action PR

MAY 14, 2019

Writing an agency brief for a PR or marketing campaign can be a difficult task. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. What are you going to measure? The post How to Write an Agency Brief appeared first on Action PR.

Writing 40

Writing Agency How To Examples 40

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Reporting (Premium) Reporting on monitoring results is where the rubber meets the road. And this year was no exception.

Pitching 96

Pitching Print Measurement Report 96

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. This checklist will help you focus as you research different PR firms and create a shortlist of agencies you’d want to meet with.

Agency 195

Agency Strategy Communications How To 195

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Your calendar should outline the goals you’re trying to reach with it, such as shares, views, meetings booked, etc.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – naturally increase value for meeting planners, associations and events. Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40

Doctor Spin

JANUARY 2, 2024

This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. How can your unique value meet these needs? Measure and adapt. I always ask the Magical PR Strategy Question.

Strategy 52

Strategy eBook Journalism Resources 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Meet with your spouse or long-term partner on a regular basis — once a week for a dedicated hour — to talk about career plans, money and your health. Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Go meet people and get out of your shell. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. Do your SWOT. Relationship karma is a real thing.

Strategy 87

Strategy Brand Branding Leadership 87

Contently - Strategy

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Measure your results.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Prohibition

OCTOBER 10, 2022

When people think of content marketing, usually the first thing that springs to mind is writing of some form. Including: Blogs. Whatever your goal, content marketing can be a powerful tool to meet your objectives if you use it effectively. Making marketing more measurable – the hacks that ensure your campaigns convert.

Content Marketing 62

Content Marketing Marketing Strategy Tools 62

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 75

Marketing eBook Case Study Measurement 75

5W PR

MAY 6, 2020

More than half (52%) of those surveyed, rated the About Us page higher than blogs, testimonials and collateral marketing information. To potential customers, the About Us page is similar to meeting someone for the first time. Again, the analogy of meeting someone for the first time applies. Why does About Us mean so much?

Survey 88

Survey Storytelling Consumer Analysis 88

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. Do not forget this step!

Marketing 156

Marketing Guidelines Measurement Analytics 156

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).

Communications 78

Communications Measurement Tools Enterprise 78

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Measure your success. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 60

Marketing eBook Case Study Measurement 60

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. First client meeting fear? Do you or one of your team members have their first client meeting coming up? Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting. A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Mindful Marketing

SEPTEMBER 19, 2020

One business, however, has made it its mission to meet such needs in an unforeseen way. Who’s meeting the real needs of people with disabilities?” million Americans had lesser impairment as measured by “the best-corrected visual acuity in the better-seeing eye.” ” Subscribe to Mindful Matters blog.

Corporate 102

Corporate Consumer Employee Print 102

Critical Mention

OCTOBER 21, 2018

There is a lot more than what meets the eye when it comes to getting to the top of search engines. Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement.

SEO 74

SEO Strategy Engineering Local 74

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. Morton’s Steakhouse.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. But, my favorite part is meeting up with friends to find out what’s going on in their world. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. More internal comms.

Communications 124

Communications Crisis Internal International 124

The Resolution Blog

JULY 9, 2018

Can it be turned into a blog? To hear the Guardian, BBC, or target market blogger write a glowing review of your product - well, it can just feel good. It’s far easier to get motivated about selling a product if your industry press are writing positively about it. Can it be shared in a newsletter? If not why not?

Retail 168

Retail Internal International Twitter 168

ReimaginePR

OCTOBER 24, 2015

He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. Your objectives should give you real outcomes against which you can measure the success of your initiatives. Inspire along the way: .

Measurement 120

Measurement Wikipedia Analysis Strategy 120