How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline.

Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” Effective blogs tend to publish longer posts The average blog post has been getting longer and longer.

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The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting.

10 essential PR blogs to read

PR Daily

However, some of the most thought-provoking commentary and helpful advice comes from PR professionals who publish their own blogs. Some focus on specific topics like technology or PR measurement. Many of the blogs are well known and highly influential. Most PR and marketing professionals have their personal list of favorite industry blogs and online publications. The following is a list of favorite PR blogs, in no particular order. Leading PR blogs.

8 metrics to measure the success of a guest post

PR Daily

Here’s what you should measure. Pro tip: In order to see more referral traffic from a guest-contributed article, make sure you’re linking to valuable content on your website (like relevant blog posts, pieces of gated content, or even your homepage) in the article when possible. Make sure the keywords you’re trying to rank for are being used in the anchor text when linking back to relevant pages on your website or blog.

10 essential PR blogs to read

PR Daily

However, some of the most thought-provoking commentary and helpful advice comes from PR professionals who publish their own blogs. Some focus on specific topics like technology or PR measurement. Many of the blogs are well known and highly influential. Most PR and marketing professionals have their personal list of favorite industry blogs and online publications. The following is a list of favorite PR blogs, in no particular order. Leading PR blogs.

Just Write

Waxing UnLyrical

Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. and then some, before I got my started on my blogging journey. And I also recalled how I might never have actually started that journey had it not been for Kami Huyse asking me to guest blog for her back in 2008. ” Many of them had been blogging for years, and weren’t shy of telling you so. Just write. To just write. And just write.

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

How and why you should be measuring reputation in 2020

PR Daily

Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. The key to the art of measuring reputation is knowing your audience—ideally, every single member of your audience. Precisely measuring the opinions held by each individual customer is an intoxicating, futuristic dream for marketing scientists. Tracking: Measurement over time with a focus on trends.

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

Why and how to add POP to your writing

PR Daily

This is the overarching reason you’re writing. It might be the theme of your blog. FREE GUIDE: 10 ways to improve your writing today ]. For Brighter Writer, it’s about sharing decades’ worth of gathered writing and editing guidance with our websites’ readers. Rather than addressing the overall theme of a blog, for example, it would entail the delivery of information on a specific topic. How, when and where do you best write? Writing & Editing

4 Things to Measure in Your PR

Cision

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. But that’s okay: measure press releases to tell you which topics have received the most attention. Want more accurate PR measurement? Best Practices Featured measurement press releases

Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. Updating your blog regularly, down to the same time of day and day of the week, is vital. Research shows that once you accumulate 51 blog posts, website traffic goes up by 53 percent. In addition to looking better for visitors, it’s important when blogging for SEO.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image.

We Should Measure Content Marketing by Relationships

Sword and the Script

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing. The paper criticizes four other typical measures: unique visitors, Facebook likes, social media share sand conversion rates. by Frank Strong.

How often should you post new blog entries?

PR Daily

Deliver high-quality blog posts in a quantity that drives traffic to your website, converts that traffic into leads, establishes your brand authority and drives long-term results. Here are important guidelines to steer your blogging efforts: 1. Blog frequently. Frequent blogging really does drive traffic. HubSpot and Moz ran concurrent experiments to determine the optimum number of blog posts for each of their sites. Blog length is a matter of preference.

15 superb blogs and websites for PR pros to follow

PR Daily

Measuring the performance of your latest campaign? Writing and customizing pitches? Below are the sharpest writing, latest best practices and key examples of what’s going on in PR today. Here are the top blogs and websites every PR pro should know: The Skimm This one’s all about the newsletter. Bonus: Ragan also hosts the popular #RaganChat on Twitter, various writing summits, webinars and industry awards. PRSay PRSay is the blog of the largest U.S.

No more inflated numbers. Make 2018 the year your PR measurement got real

The Resolution Blog

Check out Steph Bridgeman’s blog post on analysing PR data in excel. Steph is an independent freelance measurement consultant and she has been using excel for data analysis in PR for years. Steph knows her stuff and more what’s more, she writes in a language we all understand. Make 2018 the year your PR measurement got real was originally published in The Resolution on Medium, where people are continuing the conversation by highlighting and responding to this story.

Data-fueled research to guide blogging, marketing and webinar efforts

PR Daily

Let’s pluck pertinent takeaways from recent studies about content marketing, blogging and webinar trends. Distribution, technology, strategy and measurement are outsourced far less frequently. Respondents measure email marketing performance metrics (90%); website traffic (88%); website engagement such as time on page and bounce rates (86%); social media vanity metrics such as shares, “likes” and follows (83%); and conversion metrics such as subscribers and leads (78%).

The Secret to Writing Memorable Key Messages

Action PR

Key messages are so, er, key, we – like many other PR agencies – measure the success of our clients’ coverage in terms of how many key messages are included. The secret to writing key messages is to make them memorable, relevant and meaningful. A good key message should slip effortlessly into conversation and copy writing. The post The Secret to Writing Memorable Key Messages appeared first on Action PR. The backbone of any PR campaign is formed of key messages.

How to Measure the Quality of Your Content

The Proactive Report

Can you measure the quality of your content? The quality of writing and visuals is very subjective. Is your content based on research or did you just have a “bright ideas” and dash off a blog post or news item? The post How to Measure the Quality of Your Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Content Marketing Digital PR analytics content google measurement Online PR

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey. The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. A Simple Measure of Marketing Many Businesses Miss.

How to Write an Agency Brief

Action PR

Writing an agency brief for a PR or marketing campaign can be a difficult task. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. Some may require some thought and consideration, but the time you invest in writing a good agency brief will pay dividends in the future. What are you going to measure? The post How to Write an Agency Brief appeared first on Action PR.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

In a blog post , WhatsApp wrote: As a private messaging service, we’ve taken several steps over the years to help keep conversations intimate. Watch their #VoicesFromHome performance and vote for what you want to hear next on the @DisneyParks Blog: [link] #DisneyCastLife pic.twitter.com/SCTXKYglJg. MEASURED THOUGHTS. Here’s a visual funnel you can use as a guide to adjust your measurement strategies: Image courtesy of Hill + Knowlton Strategies.

4 ways to write better listicles

PR Daily

Here are four tips for writing more robust listicles: 1. If you write a how-to article or a collection of tips, lists make sense. Download this free white paper to discover 10 ways you can improve your writing today. Once you've identified why you're writing a listicle, don't borrow someone else's. Click-through rates, open rates and traffic are great metrics to measure your subject lines' effectiveness, but what about content? Meltwater blog

Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. An “engaged” blog was one that drew a lot of attention, comments, back links, etc.

15 superb blogs and websites for PR pros to follow

PR Daily

Measuring the performance of your latest campaign? Writing and customizing pitches? Below are the sharpest writing, latest best practices and key examples of what’s going on in PR today. Here are the top blogs and websites every PR pro should know: The Skimm. Bonus: Ragan also hosts the popular #RaganChat on Twitter, various writing summits, webinars and industry awards. PRSay is the blog of the largest U.S. PR Week blog. Meltwater blog.

11 easy ways to write more clearly

PR Daily

If you''re like me, you probably write posts or press releases, and then proofread them and wonder what in the world you were thinking when you wrote them. For PR copy, this has a few facets: What, where and why you are writing all influence how you''ll structure your copy. In "10 Rules of Writing," Elmore Leonard expresses strong feelings about style: Rule 3: Never use a verb other than "said" to carry dialogue. Write your copy for seventh-grade readers.

Keys to writing the best headline ever

PR Daily

As chief honcho of its cultishly popular AdFreak blog, Which covers all things digital advertising and creative. Griner’s topic, “How to Write Content Without Selling Your Soul,” was a bit misleading, but not in a bad way. We all suck at writing headlines. Most importantly, Griner asked, “Would I click on the headline if I didn’t write it?”. Always question, experiment, and measure.” Shoulder pads. Hot coffee. Time on my hands.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. Provide journalists with the material they’d need to write and publish such a story.

How to Make Blogging Easier with Artificial Intelligence

PR 20/20

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods. That means brands need a way to blog quickly, consistently, and at scale, without a loss of quality. AI could even write part of that next blog post for you.

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Harness the power of guest blogging.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

At Adobe, we believe transparency with our customers is important,” the company’s communications team said in a blog post. MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. Only 4% of digital marketers measure ROI over a six-month (or longer) period—the length of an average B2B sales cycle.

How to Develop Meaningful PR Measurement

Waxing UnLyrical

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement.

10 Tools to help you generate, write, and edit new content

Media Bullseye

Between social posts, blog content, website copy, and email newsletters, communicators and PR professionals produce tons of written work. Once you’ve found a solid topic, you need to find the time to write without distractions. And after you write that first draft, you need to edit your work until it’s error-free. HubSpot Blog Topic Generator. Between sales, marketing, and service blogs, downloadable templates and eBooks, and courses, there’s tons of free resources.

Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogsblogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us. Not long after that I started this blog and began writing. Committing to blogging has been one of the best decisions I’ve made in my career.

Measurement: Why Business As Usual Just Doesn’t Cut It

Waxing UnLyrical

If you can’t measure it, you can’t manage it.” ~ Peter Drucker. I measure. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Measure? THAT you can measure against. Still measuring your company’s “likes” on Facebook and followers on Twitter? Find a way to measure engagement instead. Just like for-profit businesses, non-profits should be measuring too. Guest Post by Scott Kaminski. “If

10 ways to smarten up your online writing

PR Daily

"How can I write better?". People in the business world are often plenty smart, but when it comes to writing down their thoughts, they're not sure they "sound smart.". Most of us don't get formal writing training after college. I want to share some writing tips I have collected in my 10 years in the content marketing business. Don't: Simply Measured is your key to reviewing your Twitter campaigns, reporting on your success and rocking your job. Simply Measured.

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything

Polaris

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. The Chicago Manual of Style advises to use “less than” before a plural noun that refers to distance, an amount, or a measure of time: less than 200 kilometres, less than $50, less than 10 weeks.