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10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it.

Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell


Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! Our new magazine really is a print product.

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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies


I was a print journalist for a dozen years, then made the leap into digital in the late 90s. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences.

Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM


If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. A blog is huge from a brand perspective, yet we neglected it at first and I regret that.

Air Canada chief highlights what not to do in a media interview

PR Daily

It’s not uncommon for some executives to lash out during a media interview. On Tuesday, Canada’s The Globe and Mail published an interview in which reporter Trevor Cole asked a series of seemingly fair questions about the airline. Mr. Media Training Blog.

How an underground high school newspaper led to a 10+ year blog

Communications Conversations

I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. And, I fell into a career of writing, social media and blogging.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. This is my first in series of interviews on the topic. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Once you’ve been blogging for a bit, you’ll start being pitched. Blogging is a strange beast. Blogging has been a part of that.

How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011.

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts.

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned.

7 PR tactics that hurt more than they help

PR Daily

The controversial op-ed resulted in an ethics debate in the industry, media and blogs worldwide. Being interviewed during a crisis is an essential part of the PR job. The fake blog—or “flog”. Was this blog for real? PR Social Media Writing & Editing

What, Me Blog?

Bad Pitch Blog

The two billion blogs that feature talking heads blathering on about themselves are useless. Sometimes people would just write me to say STOP THE MADNESS. As some of you know Kevin interviewed me on Strategic PR when Full Frontal PR came on the scene and I imparted, “I’d never do a blog.” Why wouldn’t we print the self-serving ruckus you served to the media?! Happy Bad Pitch Blog Day to one and all--January 26 from here on end. I''m a little wistful.

What Goes in a Great Media Kit


And I receive them from organizations hoping for coverage in our blog. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. I would challenge you to write a more human bio.

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Publishing in Action

Action PR

We’re part of the team writing, creating and publishing the mag (along with the football experts at Envee Media ) and we’re super excited that issue two also marks the launch of the Keepers’ Union App as well! As a full-service agency, we get involved with all parts of the marketing mix.

Adapting Strategies for Effective Storytelling in the Social Media Era


First off, thank you so much for having me on the blog for a Q&A. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. When she’s not writing you can find her at music festivals, hiking or snowboarding.

PR crisis? Here are dozens of tactics for limiting negative coverage

PR Daily

Once the situation is clear, arrange interviews with beat reporters. After every conversation with a reporter or client, write a “call report” and disseminate it to the account team. Delay other interviews until after the critique.

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What journalists need from PR pitches


Write a snappy email subject line that will grab attention, but stay away from clickbait. Are you still writing bland, generic press releases and sending them to every journalist in the entire country who has ever written about this sector? Blog,News,pp-one-column-layout,Strategy

How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*


Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well.

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune


The MaccaPR blog interrogated Thom Kupper, 45, newly-elevated to role of Assistant Managing Editor for Business at the Star Tribune as he steps into the warm shoes of Todd Stone, who has taken off for the Houston Chronicle. Interviews Media Relations

How to research your communications strategy

PR Daily

You can collect responses several ways, including a custom URL or an email sent to your mailing list, but you can also pair an online survey with a printed piece that drives recipients to the survey website. Individual interviews.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

You can also use social media to research the kinds of stories they write and post on social media, which you can use to make your pitch more personal. Whether it's a link to a product page or to your blog, this promotes your website as the central hub of your public relations strategy.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Then, I may see them subscribe to my blog and interact as a member of my community.

Why journalists want a time-sensitive pitch

PR Daily

They want to write the story because it is relevant—but the time might have come and gone for it to get traction. Though the writer is fully ready to get going, they are stuck waiting for an interview. Searching for a way to rise to the top of a reporter’s inbox?

Thoughts on Promoting Thought Leadership

Reputation Us

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. I’m not here to say stop writing news releases. There’s another powerful tool in the PR toolbox — Thought Leadership.

Does a Social Media Campaign = A PR Campaign?

Mora Communications

I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction. Let them know you care enough to know who they are and what they write.

Improve B2B PR With Better Bylines

ImPRessions - Crenshaw Communications

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. T his piece written for a 3D printing company , does just that.

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2016 – A Year in Traditional Media

Shift Communications

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Finally, three months later, we got the interview on the books.

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Icons: Drucker, Einstein and the Final Confessions of David Ogilvy [UML]

Sword and the Script

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called willing to part ways with a hardcover copy. He writes that humanity has changed little in the grand context of history.

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13 No-Fail B2B PR Methods to Promote Your Content

B2B PR Sense

Follow key influencers in your industry on social media, tweeting and retweeting their content, commenting on blog posts and showing your enthusiasm. Here's a template to use: I am writing an article about (X). You could create a blog post and then transform it into a video.

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Why your content shouldn’t take the summer off

PR Daily

RELATED: Write clear, bold prose that captivate audiences and promotesbusiness goals.]. Fewer staff members will be writing internal content while they’re vacationing, so editors will try to fill their queues with more guest content early on.

Is it always a mistake to repeat inaccurate information?

PR Daily

Three years ago, I published a post called “ Seven things to do when reporters get it wrong ,” in which I offered the following advice: In print journalism, you almost always have forums available to you for a response, such as a letter to the editor or op-ed.

Why getting links in articles still matters

PR Daily

Coverage in a print publication used to be the ultimate in PR placements. Despite the ego-boost it provided the interviewed executive and the PR team, it often didn’t drive business results. When you write contributed content.

When a panic attack strikes you on national TV

PR Daily

He froze—and the anchors quickly killed the interview. I still write occasionally about media and speaking disasters. What makes Habib's interview interesting is what happened afterward. Instead of high-profile live interviews, consider starting small.

How much is your PR expertise worth?

PR Daily

Many consultants and public relations firms offer individual items off the shelf such as TV, radio and print placements, op-eds, press releases and blog posts. Lamont Johnson with The Art Department typically invoices $800 to write and distribute a press release on wire services such as PR Newswire and PRWeb. Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts.

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How to use video in your media pitch

PR Daily

Writing an attractive intriguing subject line is the key to making reporters want to open your email. Write much more and your pitch becomes white noise and readers might miss the actual story. Here’s how to get going: Write a short script.

Why and how your reps should tap into media training

PR Daily

Interview preparation is vital to public relations. Beyond helping a spokesperson speak effectively for a print interview versus broadcast, look to arm clients with intelligence on a few different types of reporters. Exercise control during the interview.

A Dummies Guide to Digital PR


PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital PR involves a vast variety of marketing strategies, such as being interviewed by online publications, expanding your online presence and using the power of social media to build online communities, increase recognition and boost growth. Businesses today must look beyond just print opportunities, and find and interact with their audiences online.

How and why to create an editorial calendar

PR Daily

Editorial calendars might not stir the emotions or elicit rapturous applause, but they are essential for securing coveted print, digital and broadcast coverage. RELATED: Learn secrets and best practices to discover your brand's stories and write compelling copy. ]. M/Studio blog.

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