Print? Really? Here’s why it’s a smart option for marketers

PR Daily

Do you evaluate print advertising as part of an overarching media strategy for your brand? If your goals include brand affinity and purchase intent, print outscores digital and TV. A print campaign can communicate the message and connect with audiences in a way that is relevant and motivating. According to a recent study by Kantar Millward Brown Digital, print simply works harder at achieving these specific brand KPIs. The post Print?

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52 transitional phrases to keep your writing connected

PR Daily

Print this list, and post it near your computer. Years ago, I attended a medical writing workshop where I received an incredibly useful handout for writers: a list of 50 transitional words. Transitions can make or break your writing. Good transition words connect sentences and paragraphs and turn disconnected writing into a unified whole. She is also the author of the writing/editing/random thoughts blog, Writing & Editing


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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell


Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! Our new magazine really is a print product.

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Straightforward techniques to improve your writing

PR Daily

Whatever you write, you want to get your thoughts across as clearly and effectively as possible. If your writing isn’t as strong as you’d like, there are plenty of straightforward techniques you can use to improve it: 1. If you’re writing a blog post, most readers will assume that it gives your opinion. Spotting phrases like these in your own writing can be tricky, so you might want to take a quick look through this. Write directly to ‘you’ (in nonfiction).

15 writing tips from great 20th-century authors

PR Daily

Although bloggers and novelists have different roles, we've gathered some favorite writing tips from outstanding authors of the 20th century. Their timeless advice applies as well to your next blog post as it does to fiction. Use these tips to improve your blog writing skills and avoid some of the pitfalls that tend to detract from quality. To get started, write one true sentence. Let's say you're writing about global versus local supply chains.

3 power tips to craft an outstanding blog

PR Daily

Blogging has become an essential part of PR and marketing pros’ repertoire. that 60 percent of marketers consider crafting blog posts their top inbound marketing priority. s Zac Johnson wrote : With over a billion active websites on the internet today, and more than 300 million blogs, it’s no wonder why more people are starting personal sites, hobby blogs, and even business and brand blogs to make their own little space on the internet.

12 off-the-beaten-path ways to elevate your blogging

PR Daily

Do you ever find yourself slogging through blogging? For those that answered yes, take note of these 12 less-than-obvious ways to help you jog, rather than slog, through posting to your blog. Ensign says some bloggers don’t want to ruffle readers’ feathers, so they write middle-of-the-road posts that fail to take a stand. I’ve found that having a glass of wine while writing can be relaxing and stop me from being so inhibited in my writing,” Ingenbrandt says.

What Journalists Want: How to Write Better Press Releases


We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity.

Last Night a Blog Post Changed My Life


And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). Not spammy 300-600-worders but 1500-word+ writings of real value (yes, I know there’s a degree of enlightened self-interest for the author, but the wisdom they impart is worth the minor commercialism). If I really like a post, I print it out, highlight the best bits, and make notes in the margin. All this blog-reading has not gone unremarked. Print them off.

Writing, Labels and Cohorts; Words Really Do Matter [UML]

Sword and the Script

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. Perhaps the incessant alerts and second screens distract us as we write – but rest assured it’s also distracting the audience as they read.

5 WordPress Plugins to Rock Your Blog

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. Here are some more cool plugins for you to try out on your WordPress blog. I haven’t yet included this in a round-up of plugins, but this is an ab-fab plugin that literally makes your blog mobile-friendly in just a few steps. was to make my blog iPad-friendly. One downside to Onswipe, as Tom mentioned and that I saw in several other write-ups on it, is that embedded videos don’t play.

How an underground high school newspaper led to a 10+ year blog

Communications Conversations

I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. And, I fell into a career of writing, social media and blogging. If you’ve read my blog for any length of time, you know I love the personal profiles. The printing. This blog is very similar.

How to develop great proofreading skills

PR Daily

Proofreaders should ensure they check for some of the following flaws when reviewing print or digital publications: Missing or misspelled headers and footers, or non-sequential page numbers (never assume these items do not need checking!). Read more of her work on the ACES blog.

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How to Write a Press Release that Gets Journalists’ Attention

PR Fuel

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? In actuality, if you take a few moments to plan out your release before you actually write it, you’re going to save yourself time during the writing process.

How to Start a University Blog

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How to Start a University Blog November 30th, 2010 Tweet Guest post by Shanan Sorochynski, and also part of the Blogging for Grasshoppers series Since our university launched its first official blog , the question I keep hearing is: how did you do it? So when the idea of a blog first entered my head, I shared it with all of them.

Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Blogging is a strange beast.

The Top 25 UK Interior Blogs

Norton's Notes

I could spend hours trawling through various interior and style blogs and Pinterest, looking for inspiration and mentally planning what my future house will look like. So, I’ve compiled a list of the top 25 interior blogs – hoping that each one will give you some kind of inspiration and ideas. Bright Bazaar Blog. What I love about Kate’s blog is that the content type differs daily. Her blog is full with lots of tips and tricks that can be used in your home.

How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You may have decided that this is the year you finally run that marathon, visit Paris… or get your boss to listen to your idea about launching a blog. I manage the University of Regina’s blog.

Valuable content can strengthen your brand more than any promotion

PR Daily

The company’s content and media director, Paolo Mottola, shared the spread on LinkedIn: Along with beautiful visuals, REI included a camping checklist that readers can physically check off if they have the print version.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. And I believe the paid-for blog post is the twenty-first century version of the advertorial. If you disclose that someone’s blog post about you is indeed not a piece of earned media, you lose credibility.

13 smart, affordable ways to promote events

PR Daily

Use the interviews to write teaser articles about the speaker’s presentation—and distribute the article to news outlets and on social media. Print magazines need months of lead time, and even daily newspapers prefer a week or two of advance notice. Blog about it.

How To Write A Pitch For Digital PR In 2021: A Complete Guide


So when writing your pitches, avoid including too much fluff or making them dig for the main story. Initially, when writing pitches, I was also guilty of waffling for several lines rather than explaining everything in one concise line and letting the data speak for itself.

Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM


You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! A blog is huge from a brand perspective, yet we neglected it at first and I regret that.

What, Me Blog?

Bad Pitch Blog

The two billion blogs that feature talking heads blathering on about themselves are useless. Sometimes people would just write me to say STOP THE MADNESS. As some of you know Kevin interviewed me on Strategic PR when Full Frontal PR came on the scene and I imparted, “I’d never do a blog.” Why wouldn’t we print the self-serving ruckus you served to the media?! Happy Bad Pitch Blog Day to one and all--January 26 from here on end. I''m a little wistful.

3 tricks for better proofreading

PR Daily

Try printing out your pieces, revisiting revisions with fresh eyes and using your computer’s dictation feature. To improve your proofreading—and prevent a lifetime’s worth of shame and embarrassment —consider these three tips: Print it out. Printed pages, however, tend to force slower, more meticulous reading. FREE GUIDE: 10 ways to improve your writing today ]. If you do print out your piece, keep a pen handy. Writing & Editing

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Four Ways to Grow Your Company’s Social Media Audience Organically

Reputation Us

The following blog is a guest post from Digital Content Strategist Lis Thomas. For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing

4 reasons to write guest posts instead of pitches

PR Daily

It can be tough to get you, your organization and your clients in print. Many publications—such as Entrepreneur , The Huffington Post and PR Daily, along with various PR and marketing blogs—accept submissions by guest writers. Instead of spending time on a press release that will get ignored, consider writing (or having your new hire write) a piece exhibiting your expertise instead.

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

PR Daily

In a blog post, Blue Apron wrote : These dinners were created with health in mind. Grab your social media pro colleague a print from Society6 that proclaims, “It’s not you—it’s the algorithm.”. Write well.

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

PR Daily

It’s also running a contest, offering 90 consumers the opportunity to win one of the copies, and issued a humorous take on the competition’s terms and conditions: We’ve always wanted to be authors so we’ve printed a few copies of the book.

How to adapt your crisis response for COVID-19 and beyond

PR Daily

FDR and Churchill used the radio and print media to great effect. While email and social media platforms are good for mass communications as well as providing print and broadcast media with important updates (even in normal times the best way to reach traditional media platforms is through social media posts and updates), videoconferencing is crucial for creating a personal touch. A version of this article originally appeared on the Antenna Group’s blog. .

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18 ways to write better business copy

PR Daily

It’s tough to differentiate between a wise investment and a wasteful rabbit hole, but one thing you should not skimp on is writing. Here are 18 tips to write copy that convinces, influences and converts: 1. Write conversationally. Write with a casual tone, and emphasize clarity over trying to sound smart. Learn how to write a great headline. FREE DOWNLOAD: 10 ways to improve your writing today ]. Write with a specific call to action in mind.

Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

Cisco shone for its digital and social media efforts, including a tweet and retweet storm around its Cisco Live event, its @WeAreCisco feed, livestreaming and staff-focused videos, and the Life at Cisco blog—every post bylined by an employee, which had its best year ever in 2019 in terms of visits and pageviews. To reel in seafood consumers, Butin served up Dish on Fish, combining guidance from a renowned nutrition expert with tantalizing, step-by-step recipes to win Best Blog recognition.

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Why PR should get a slice of the marketing pie

PR Daily

Your only limit to reaching your prospective buyers was the depth of your pockets, and if they were deep enough, you could carpet bomb the airwaves about your grand opening or fill pages in print and online with ads touting your new product. He regularly blogs at the agency’s Gong Blog , where this article first appeared. Branding Content Marketing Marketing Media Relations PR Industry Social Media Visual & Video Communications Writing & Editing

Prove you’re the best in the PR business

PR Daily

Print publication. Winners receive: A featured write-up in a Special Edition of Crisis Communications Marketing Media Relations Social Media Writing & EditingEnter Ragan’s 2018 PR Daily Awards to showcase your innovative and impressive public relations work from the past year. Birthdays. Christmas. Thanksgiving. The Super Bowl. Some of our favorite things come around just once a year—including your favorite awards program.

Ben & Jerry’s partners with Colin Kaepernick, Disney announces huge streaming push, and Google to combat vaccine misinformation

PR Daily

In a blog post , Ben & Jerry’s wrote: The sweetest part is that all of his proceeds from the sales of the flavor will go right to KYRC, where that money will help the organization expand its outreach to Black and Brown youth all over the country.

7 PR tactics that hurt more than they help

PR Daily

The controversial op-ed resulted in an ethics debate in the industry, media and blogs worldwide. The fake blog—or “flog”. Wal-marting Across America” was the name of a blog co-written by a young couple parking their RV at Walmart stores while traveling across the states in 2006. Was this blog for real? The floggers did help reinforce the term “flog” and sparked a dialogue on why fake blogs should not be a tactic for any PR campaign.

Walmart announces employee bonuses and extended leave, Warner Bros. to stream films with theatrical releases, and Southwest warns of 6,800 job cuts

PR Daily

In a blog post , Dunkin’ wrote: You may be wondering how that eye-catching purple color came to be. Check out these fitting holiday gifts: Grab your social media pro colleague a print from Society6 that proclaims, “It’s not you—it’s the algorithm.”. Also: McKinsey & Co.

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Your PR person is your ambassador


I’ve worked with a lot of clients on getting columns (print and online) published, so they can take part in topical debates and share their views and values with the wider public. As a PR person, my role generally is to: identify the initial topic, have the client write their first draft, edit it for them, and then pitch it to the relevant media outlet. Are you interested in writing an opinion piece for media?

10 Steps to Win Major Earned Media Mentions during Quarterly Earnings Season Blog

The reduced number of pages in print editions of newspapers constrains the amount of earnings coverage, but many publications still include earnings reports in their online versions. Time-starved reporters write stories quickly, which may lead to mistakes and unintended inaccuracies.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

USA Today reported : The Spicesurance offer comes with a lot of fine print—nearly 9,000 words of it, and it’s different from the terms and conditions of most offers. …