PR Daily

JULY 26, 2019

Do you evaluate print advertising as part of an overarching media strategy for your brand? If your goals include brand affinity and purchase intent, print outscores digital and TV. A print campaign can communicate the message and connect with audiences in a way that is relevant and motivating. According to a recent study by Kantar Millward Brown Digital, print simply works harder at achieving these specific brand KPIs. The post Print?

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Print Construction Advertising Advertising 124

PR Daily

FEBRUARY 8, 2020

Print this list, and post it near your computer. Years ago, I attended a medical writing workshop where I received an incredibly useful handout for writers: a list of 50 transitional words. Transitions can make or break your writing. Good transition words connect sentences and paragraphs and turn disconnected writing into a unified whole. She is also the author of the writing/editing/random thoughts blog, impertinentremarks.com. Writing & Editing

Writing 131

Writing Comparison Print Internal 131

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! Our new magazine really is a print product.

Print 76

Print Newspapers Interviews Exercises 76

PR Daily

JUNE 15, 2017

Whatever you write, you want to get your thoughts across as clearly and effectively as possible. If your writing isn’t as strong as you’d like, there are plenty of straightforward techniques you can use to improve it: 1. If you’re writing a blog post, most readers will assume that it gives your opinion. Spotting phrases like these in your own writing can be tricky, so you might want to take a quick look through this. Write directly to ‘you’ (in nonfiction).

Writing 95

Writing Print Journalism Blogging 95

PR Daily

NOVEMBER 21, 2016

Although bloggers and novelists have different roles, we've gathered some favorite writing tips from outstanding authors of the 20th century. Their timeless advice applies as well to your next blog post as it does to fiction. Use these tips to improve your blog writing skills and avoid some of the pitfalls that tend to detract from quality. To get started, write one true sentence. Let's say you're writing about global versus local supply chains.

Writing 98

Writing Print Advertising Advertising 98

PR Daily

MAY 19, 2017

Blogging has become an essential part of PR and marketing pros’ repertoire. that 60 percent of marketers consider crafting blog posts their top inbound marketing priority. s Zac Johnson wrote : With over a billion active websites on the internet today, and more than 300 million blogs, it’s no wonder why more people are starting personal sites, hobby blogs, and even business and brand blogs to make their own little space on the internet.

Blogging 100

Blogging Web Trade Shows Google 100

PR Daily

JANUARY 8, 2015

Do you ever find yourself slogging through blogging? For those that answered yes, take note of these 12 less-than-obvious ways to help you jog, rather than slog, through posting to your blog. Ensign says some bloggers don’t want to ruffle readers’ feathers, so they write middle-of-the-road posts that fail to take a stand. I’ve found that having a glass of wine while writing can be relaxing and stop me from being so inhibited in my writing,” Ingenbrandt says.

Blogging 131

Blogging Pinterest LinkedIn Fashion 131

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity.

Writing 80

Writing Print SEO How To 80

ZudePR

SEPTEMBER 8, 2015

And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). Not spammy 300-600-worders but 1500-word+ writings of real value (yes, I know there’s a degree of enlightened self-interest for the author, but the wisdom they impart is worth the minor commercialism). If I really like a post, I print it out, highlight the best bits, and make notes in the margin. All this blog-reading has not gone unremarked. Print them off.

Blogging 70

Blogging Print System Sports 70

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. Perhaps the incessant alerts and second screens distract us as we write – but rest assured it’s also distracting the audience as they read.

Writing 76

Writing B2B Analytics Print 76

Waxing UnLyrical

JUNE 23, 2011

This is part of the Blogging for Grasshoppers series. Here are some more cool plugins for you to try out on your WordPress blog. I haven’t yet included this in a round-up of plugins, but this is an ab-fab plugin that literally makes your blog mobile-friendly in just a few steps. was to make my blog iPad-friendly. One downside to Onswipe, as Tom mentioned and that I saw in several other write-ups on it, is that embedded videos don’t play.

Blogging 72

Blogging Print Mobile Resources 72

Communications Conversations

MAY 21, 2020

I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. And, I fell into a career of writing, social media and blogging. If you’ve read my blog for any length of time, you know I love the personal profiles. The printing. This blog is very similar.

Newspapers 60

Newspapers Blogging Ethics Print 60

PR Daily

JANUARY 25, 2021

Proofreaders should ensure they check for some of the following flaws when reviewing print or digital publications: Missing or misspelled headers and footers, or non-sequential page numbers (never assume these items do not need checking!). Read more of her work on the ACES blog.

How To 167

How To Print Web Conference 167

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? In actuality, if you take a few moments to plan out your release before you actually write it, you’re going to save yourself time during the writing process.

Writing 40

Writing Comparison Television Report 40

Waxing UnLyrical

NOVEMBER 30, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How to Start a University Blog November 30th, 2010 Tweet Guest post by Shanan Sorochynski, and also part of the Blogging for Grasshoppers series Since our university launched its first official blog , the question I keep hearing is: how did you do it? So when the idea of a blog first entered my head, I shared it with all of them.

Blogging 52

Blogging Tourism Social Media Community 52

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Blogging is a strange beast.

Blogging 74

Blogging Facebook Twitter Tourism 74

Norton's Notes

APRIL 22, 2016

I could spend hours trawling through various interior and style blogs and Pinterest, looking for inspiration and mentally planning what my future house will look like. So, I’ve compiled a list of the top 25 interior blogs – hoping that each one will give you some kind of inspiration and ideas. Bright Bazaar Blog. What I love about Kate’s blog is that the content type differs daily. Her blog is full with lots of tips and tricks that can be used in your home.

Blogging 28

Blogging Retail Pinterest Trends 28

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You may have decided that this is the year you finally run that marathon, visit Paris… or get your boss to listen to your idea about launching a blog. I manage the University of Regina’s blog.

Blogging 56

Blogging Print How To Tourism 56

PR Daily

SEPTEMBER 14, 2020

The company’s content and media director, Paolo Mottola, shared the spread on LinkedIn: Along with beautiful visuals, REI included a camping checklist that readers can physically check off if they have the print version.

Brand 165

Brand Branding Retail Print 165

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. And I believe the paid-for blog post is the twenty-first century version of the advertorial. If you disclose that someone’s blog post about you is indeed not a piece of earned media, you lose credibility.

Blogging 61

Blogging Wikipedia Tourism Ethics 61

PR Daily

SEPTEMBER 10, 2020

Use the interviews to write teaser articles about the speaker’s presentation—and distribute the article to news outlets and on social media. Print magazines need months of lead time, and even daily newspapers prefer a week or two of advance notice. Blog about it.

Interviews 168

Interviews Healthcare YouTube Social Media 168

Buzzstream

NOVEMBER 10, 2020

So when writing your pitches, avoid including too much fluff or making them dig for the main story. Initially, when writing pitches, I was also guilty of waffling for several lines rather than explaining everything in one concise line and letting the data speak for itself.

Digital PR 106

Digital PR Writing Pitching Study 106

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! A blog is huge from a brand perspective, yet we neglected it at first and I regret that.

Interviews 71

Interviews SEO Engineering Blogging 71

Bad Pitch Blog

JANUARY 25, 2007

The two billion blogs that feature talking heads blathering on about themselves are useless. Sometimes people would just write me to say STOP THE MADNESS. As some of you know Kevin interviewed me on Strategic PR when Full Frontal PR came on the scene and I imparted, “I’d never do a blog.” Why wouldn’t we print the self-serving ruckus you served to the media?! Happy Bad Pitch Blog Day to one and all--January 26 from here on end. I''m a little wistful.

Blogging 40

Blogging Pitching Print Interviews 40

PR Daily

DECEMBER 13, 2018

Try printing out your pieces, revisiting revisions with fresh eyes and using your computer’s dictation feature. To improve your proofreading—and prevent a lifetime’s worth of shame and embarrassment —consider these three tips: Print it out. Printed pages, however, tend to force slower, more meticulous reading. FREE GUIDE: 10 ways to improve your writing today ]. If you do print out your piece, keep a pen handy. Writing & Editing

Print 111

Print Radio System Training 111

Reputation Us

AUGUST 5, 2014

The following blog is a guest post from Digital Content Strategist Lis Thomas. For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing

Social Media 124

Social Media B2C Company Print 124

PR Daily

JULY 23, 2015

It can be tough to get you, your organization and your clients in print. Many publications—such as Entrepreneur , The Huffington Post and PR Daily, along with various PR and marketing blogs—accept submissions by guest writers. Instead of spending time on a press release that will get ignored, consider writing (or having your new hire write) a piece exhibiting your expertise instead.

Writing 132

Writing Pitching Pinterest Guidelines 132

PR Daily

DECEMBER 17, 2020

In a blog post, Blue Apron wrote : These dinners were created with health in mind. Grab your social media pro colleague a print from Society6 that proclaims, “It’s not you—it’s the algorithm.”. Write well.

Instagram 102

Instagram Employee Policies Film 102

PR Daily

DECEMBER 16, 2020

It’s also running a contest, offering 90 consumers the opportunity to win one of the copies, and issued a humorous take on the competition’s terms and conditions: We’ve always wanted to be authors so we’ve printed a few copies of the book.

Banking 95

Banking Video Tools Twitter 95

PR Daily

MARCH 26, 2020

FDR and Churchill used the radio and print media to great effect. While email and social media platforms are good for mass communications as well as providing print and broadcast media with important updates (even in normal times the best way to reach traditional media platforms is through social media posts and updates), videoconferencing is crucial for creating a personal touch. A version of this article originally appeared on the Antenna Group’s blog. .

Crisis 111

Crisis Radio How To Print 111

PR Daily

APRIL 30, 2018

It’s tough to differentiate between a wise investment and a wasteful rabbit hole, but one thing you should not skimp on is writing. Here are 18 tips to write copy that convinces, influences and converts: 1. Write conversationally. Write with a casual tone, and emphasize clarity over trying to sound smart. Learn how to write a great headline. FREE DOWNLOAD: 10 ways to improve your writing today ]. Write with a specific call to action in mind.

Writing 95

Writing SEO Print Infographics 95

PR Daily

JUNE 10, 2020

Cisco shone for its digital and social media efforts, including a tweet and retweet storm around its Cisco Live event, its @WeAreCisco feed, livestreaming and staff-focused videos, and the Life at Cisco blog—every post bylined by an employee, which had its best year ever in 2019 in terms of visits and pageviews. To reel in seafood consumers, Butin served up Dish on Fish, combining guidance from a renowned nutrition expert with tantalizing, step-by-step recipes to win Best Blog recognition.

Groups 104

Groups Public Affairs Radio Marketing 104

PR Daily

JULY 9, 2019

Your only limit to reaching your prospective buyers was the depth of your pockets, and if they were deep enough, you could carpet bomb the airwaves about your grand opening or fill pages in print and online with ads touting your new product. He regularly blogs at the agency’s Gong Blog , where this article first appeared. Branding Content Marketing Marketing Media Relations PR Industry Social Media Visual & Video Communications Writing & Editing

Marketing 131

Marketing Local Advertising Advertising 131

PR Daily

DECEMBER 14, 2018

Print publication. Winners receive: A featured write-up in a Special Edition of Ragan.com. Crisis Communications Marketing Media Relations Social Media Writing & EditingEnter Ragan’s 2018 PR Daily Awards to showcase your innovative and impressive public relations work from the past year. Birthdays. Christmas. Thanksgiving. The Super Bowl. Some of our favorite things come around just once a year—including your favorite awards program.

Tourism 93

Tourism Training B2B Print 93

PR Daily

DECEMBER 11, 2020

In a blog post , Ben & Jerry’s wrote: The sweetest part is that all of his proceeds from the sales of the flavor will go right to KYRC, where that money will help the organization expand its outreach to Black and Brown youth all over the country.

Google 99

Google Film Survey Nonprofit 99

PR Daily

JUNE 6, 2019

The controversial op-ed resulted in an ethics debate in the industry, media and blogs worldwide. The fake blog—or “flog”. Wal-marting Across America” was the name of a blog co-written by a young couple parking their RV at Walmart stores while traveling across the states in 2006. Was this blog for real? The floggers did help reinforce the term “flog” and sparked a dialogue on why fake blogs should not be a tactic for any PR campaign.

Chemicals 121

Chemicals Ethics Interviews Government 121

PR Daily

DECEMBER 4, 2020

In a blog post , Dunkin’ wrote: You may be wondering how that eye-catching purple color came to be. Check out these fitting holiday gifts: Grab your social media pro colleague a print from Society6 that proclaims, “It’s not you—it’s the algorithm.”. Also: McKinsey & Co.

Film 90

Film Employee Airlines Viral 90

Prakkypedia

FEBRUARY 3, 2020

I’ve worked with a lot of clients on getting columns (print and online) published, so they can take part in topical debates and share their views and values with the wider public. As a PR person, my role generally is to: identify the initial topic, have the client write their first draft, edit it for them, and then pitch it to the relevant media outlet. Are you interested in writing an opinion piece for media?

Pitching 70

Pitching Print Writing Media 70

Glean.info Blog

DECEMBER 21, 2020

The reduced number of pages in print editions of newspapers constrains the amount of earnings coverage, but many publications still include earnings reports in their online versions. Time-starved reporters write stories quickly, which may lead to mistakes and unintended inaccuracies.

Financial 59

Financial Interviews Comparison Trade Shows 59

PR Daily

SEPTEMBER 16, 2020

USA Today reported : The Spicesurance offer comes with a lot of fine print—nearly 9,000 words of it, and it’s different from the terms and conditions of most offers. …

YouTube 95

YouTube Insurance Insurance Print 95