Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell


Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! Our new magazine really is a print product.

Print 76

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews. They dash from meeting to meeting with sales, legal, HR, or more, and if they don’t take a moment to get focused before an interview, they are liable to ramble.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies


I was a print journalist for a dozen years, then made the leap into digital in the late 90s. The post AirPR Interview Series: Jon Gelberg, Inc. “I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry.

Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM


If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Interviews Inbound Marketing SEO

Why the word ‘so’ ruins an interview

PR Daily

The word in question here is the ubiquitous “so” at the start of responses in media interviews. While I’m not convinced hearing the word "so" should invoke quite the physical reaction poor old Fergus reports to suffer, or the fury of Mr. Hurmphrys, there is little doubt the overuse of this two-letter word can be a huge distraction when used excessively in media interviews. Yet, why do spokespeople appear to like using ‘so’ in media interviews? Media First blog.

PR Interviews: Crosby Noricks 20:20 Vision

Norton's Notes

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads. Public Relations 20:20 Interviews

How pauses can boost performance in media interviews

PR Daily

That wisdom applies not just to music, but also to media interviews. For recorded formats—print interviews and edited radio and television interviews—your pause usually won’t be used or mentioned in the story. (I’ve Those brief moments of crosstalk can make for a difficult radio or television edit if the person interviewing you won’t be heard or seen in the story. You’re giving a live interview, in which long pauses can make you seem slow on your feet.

Don't drop the ball when you get this 'gimme' interview question

PR Daily

At the end of most interviews—for print, radio or TV—journalists ask something like this: “Is there anything you’d like to add?”. They’re often so stressed out by the experience that they can’t wait for it to end—so when the reporter asks that final question and signals the interview is nearing its close, they decline the chance to offer another response. Reporters will leave your interview with pages of notes or several minutes of audio or video recording.

How an underground high school newspaper led to a 10+ year blog

Communications Conversations

I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. And, I fell into a career of writing, social media and blogging. If you’ve read my blog for any length of time, you know I love the personal profiles. The printing. This blog is very similar.

The Top Ten Weight Lifting Blogs

Norton's Notes

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. We use a number of different tools to assess a blog’s influence both paid and unpaid but I also like to use human interpretation to avoid nasty spam blogs. Blog Name. About the blog. A great blog and nicely put together.

Get to Know Minnesota Business Magazine: Interview with Editor Steve LeBeau


With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I like connecting the dots, through interviews with experts who we ask, 'what do you make of this?'". If you want to exist, you have to be on Twitter, LinkedIn and Facebook – I hope to get people blogging about different industries, and have. Those PR people who worked in radio, TV, print – they get it. Interviews Media Relations

What Do Journalists Want? Five Elements of a Good Story

Bianchi Biz Blog

This is part of the reason we created our Meet the Media blog series. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews.

How to Start a University Blog

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How to Start a University Blog November 30th, 2010 Tweet Guest post by Shanan Sorochynski, and also part of the Blogging for Grasshoppers series Since our university launched its first official blog , the question I keep hearing is: how did you do it? So when the idea of a blog first entered my head, I shared it with all of them.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. This is my first in series of interviews on the topic. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Interviews PR PR Tech Public Relations Social Media Uncategorized Web 2.0 Drew Neisser, Founder & CEO of Renegade. You can read those posts to learn more.

Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Blogging is a strange beast.

How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You may have decided that this is the year you finally run that marathon, visit Paris… or get your boss to listen to your idea about launching a blog. I manage the University of Regina’s blog.

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. And I believe the paid-for blog post is the twenty-first century version of the advertorial. If you disclose that someone’s blog post about you is indeed not a piece of earned media, you lose credibility.

What, Me Blog?

Bad Pitch Blog

The two billion blogs that feature talking heads blathering on about themselves are useless. As some of you know Kevin interviewed me on Strategic PR when Full Frontal PR came on the scene and I imparted, “I’d never do a blog.” Why wouldn’t we print the self-serving ruckus you served to the media?! The few times someone wrote me privately to say “Don’t please print this” but that a friend of theirs made the ultimate boo-boo in PR and they needed someone to tell.

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. The reporter got his story and the client got his interview – and it came with an education. The time and effort for the news crew put into setup and film the interview lasted hours.

10 Steps to Win Major Earned Media Mentions during Quarterly Earnings Season Blog

As the quarterly earnings season approaches, public relations teams will become busy drafting press releases, preparing executives for interviews and contacting reporters. Consider an executive interview. An exclusive CEO interview will draw the greatest amount of interest.

Adapting Strategies for Effective Storytelling in the Social Media Era


First off, thank you so much for having me on the blog for a Q&A. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. The process of emailing a press release to a reporter/editor, following up via phone to pitch your story, offering a spokesperson interview, coordinating that conversation, followed by the story ultimately appearing in print is long gone.

What Goes in a Great Media Kit


And I receive them from organizations hoping for coverage in our blog. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Again, the highest resolution and biggest photos you can manage are critical to anything print. On a printed page or digital copy on a jump drive, it’s often better to have it at the top so journalists can refer back to it quickly. Blog PR Agency Advice

Media 220

Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. She is also the lead blogger at Spin Sucks , a PR and marketing blog that specializes in professional development, co-author of Marketing In the Round and co-host of Inside PR , a weekly podcast about social media and communications. In the PR world, connections are crucial.

Publishing in Action

Action PR

Issue two includes our exclusive interview with Alisson Becker as he builds up to the Champions League Final with Liverpool, an article showcasing the keepers to watch at this summer’s Women’s World Cup and a look inside the world of the No. If you’re thinking about creating a digital or printed mag for your brand, we have the team and the skills to bring your ideas to life, without breaking the bank! As a full-service agency, we get involved with all parts of the marketing mix.

13 smart, affordable ways to promote events

PR Daily

Might they interview the featured speaker? Create presenter interviews. Interview speakers or performers by phone or chat sessions shortly after they commit to the event. Print magazines need months of lead time, and even daily newspapers prefer a week or two of advance notice.

How to Land a PR Internship


Call out what you love about Barokas PR (flattery is a powerful thing, people) in your first email and subsequent interview. Tell us why we should pull your resume out of a stack and bring you in for an interview. Prepare for your interview. Internship interviews are usually 30-minutes long with two Barokas PR staff members. Bonus points if you bring a printed resume and work examples! No BS BlogInternships. Ugh, am I right?

Why Do PR People Bother With Insolent Clients? I Mean, Really

Bad Pitch Blog

To the stubborn ones I offer a solution: Want print? If you are on a top-notch blog or even in the (*ugh) newspaper, you need to DO something with it, send it to folks with a “I’m sure you saw this” note or post it everywhre. One dude (also young) was interviewed for a major print magazine and at the end said, with me on the line: “So is this for the magazine?” bad clients insolent people Laermer rant print media trendspotting Web promotion

Print 40

PR crisis? Here are dozens of tactics for limiting negative coverage

PR Daily

Once the situation is clear, arrange interviews with beat reporters. Always record interviews with a reporter; critique the interview with the client ASAP, or ask a senior agency individual to do so. Delay other interviews until after the critique. Transcribe all interviews, and disseminate copies to your client contact and all agency and legal personnel involved with the account. Avoid recorded broadcast interviews in controversial situations.

Crisis 131

8 Reasons Why PR Should Love Small Niche (or Trade) Publications Blog

Because they and their audiences already have industry background knowledge, companies can quickly get to the specifics of their product features and benefits, saving time in media pitches, podcasts and interviews. Specialized blogs have also proliferated.

Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune


The MaccaPR blog interrogated Thom Kupper, 45, newly-elevated to role of Assistant Managing Editor for Business at the Star Tribune as he steps into the warm shoes of Todd Stone, who has taken off for the Houston Chronicle. Check out our latest blog post - it''s a great read on the #StarTribune and its new business editor Thom Kupper. Interviews Media Relations

To boost your employer brand, spotlight the heroes in your ranks

PR Daily

For an excellent example of this approach, look at the special section The New York Times published recently with photos of the people working in their printing plant. Interview employees for articles. Interview them about their roles and how they contribute to the company vision. Employee interviews can make powerful videos, but make sure you shoot plenty of b-roll so you’re not cutting from talking head to talking head.

Brand 118

Reviving the Customer Experience – One Food Truck at a Time: Part 2

Waxing UnLyrical

Well it’s the day you’ve all been waiting for, the second part of my interview with entrepreneur and food trucker extraordinaire, Jeff Kelley ! (If They all link back to their blogs and newsletters or even print media via Twitter; even the food writers from the Washington Post are active on Twitter. Business Career Guest Posts Interviews Public Relations Rachael Seda Social Media Twitter career advice customer service entrepreneur food truck advisors jeff kelley

How To Successfully Work With Your PR Firm in 2018

Mora Communications

A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Local print publications have different needs than national print. Prepare for your media interviews. Your PR firm can set up interviews for you, but once those are set you need to be able to articulate your story, stay on message and meet the media’s needs.

Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

I’m a vice president at the company and lead the communications strategies for several of our clients – but at the same time, I’m also very involved in driving media and running specific client programs such as analyst relations or drafting blogs. 7) What blogs or publications do you follow regularly? Marketing Leader Interviews Boston PR firm fama PR marketing leader PR agency PR insights Tech PRBy Seedepth.

How to get broadcast coverage for your organization

PR Daily

If you do send an email, keep it brief and explain who is available for interview, their expertise and location. If the story has already been covered on air or in print, it’s important to propose a new angle to producers by moving the story forward. Once you have secured an interview, stay in touch with the producer. the Flame PR blog. For the average company, broadcast opportunities are notoriously difficult to secure. Who should you approach for an appearance?

How To 162

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. But, what really impresses me is when someone understands my mission for my blog or my podcast show; if they truly understand the pain points of my audience and what they’re interested in, then this really gets my attention.

What journalists need from PR pitches


Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. If the image is to go into print, it needs to be at least 1MB. Blog,News,pp-one-column-layout,Strategy

How PR Can Establish Your Brand

Mora Communications

By being featured on TV or in print you and your company attain the legitimacy and validation that comes from being featured as a news story. You can then use that media coverage including links to your interviews and quotes from your press throughout your various marketing strategies. Brand Strategy Blog | Copyright © Mora Communications Inc. Blog brand strategy

How to research your communications strategy

PR Daily

You can collect responses several ways, including a custom URL or an email sent to your mailing list, but you can also pair an online survey with a printed piece that drives recipients to the survey website. Individual interviews. If you’re after robust qualitative findings, individual interviews can be a good way to go. You’ll get rich insight with one-on-one interviews, but scheduling, administration and analysis are very time-consuming.

How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*


I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. H: What about the print quality? Ahem, that’s this blog post.