12 Tips to Prepare Executives for Successful Media Interviews

Glean.info Blog

While Covid-19 accelerated the trend to remote interviews on Zoom, the underlying basics of successful media interviews remain unchanged. It’s still incumbent on communications professionals to prepare and train business executives and subject matter experts for media interviews.

Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years. What inspired you to write the book?


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Interview with Davis Mallory

Critical Mention

So these were smaller blogs when I wanted to get on MTV and Entertainment Weekly. To get on these blogs was outside of my budget, it cost about $2,500 per month. I reached out to blogs myself, and many didn’t write back. Billboard , however, did write back and started covering me. For those that don’t write back but have covered me before, I send out personal emails asking if they were willing to write about me again.

Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.

Interview with Anthony Iannarino

Critical Mention

I started writing the blog in 2009, and the speaking and books followed on not too much later. My blog has something like 3,900 individual posts. In a world full of negativity, I want everything I write to be positive and helpful—and not divisive. Right now, 80,000 people subscribe to the newsletter, and over 116,000 people have subscribed to my daily blog post by email or RSS feed. Blog Content Interviews Marketing Productivity Trends

4 reasons you should write guest blog posts

PR Daily

At first glance, guest blogging doesn’t seem attractive. You put a lot of work into developing a great piece of content, then give it away so someone else can publish it on their blog and benefit from it. Even though it may sound a bit strange, many bloggers, authors and entrepreneurs still guest blog on multiple sites. They are all guest blogging. Does blogging make sense to you? Related: Welcome to Guest Blogging 101. for your blog as well.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. “Nail the elevator pitch.”.

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. So, whenever I saw an enforcement issue in the news that had similarities to my own conduct, I would blog about it. I was just enjoying the opportunity to write and speak about my experiences.

Interview with Account Manager Emily Wienberg

Shift Communications

I was responsible for any and all reporting, keeping a close eye on the news, writing speaking and award submissions, and running social accounts for my clients. I’d say the biggest piece of advice I could offer for people starting out in PR is to perfect your writing skills and become a resourceful person. When it comes to the first part, writing, everything you do in PR is rooted in how you can communicate in a written form. Public Relations Emily Wienberg interview PR

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Blogs That Can Make You Smarter. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends.

Interview with Critical Mention’s VP of Engineering on Media Monitoring

Critical Mention

If you want to write a piece of software there are 1,000 correct answers, so I keep everyone on the same page and keep the process moving. The post Interview with Critical Mention’s VP of Engineering on Media Monitoring appeared first on Critical Mention - Media Monitoring. Blog Interviews Media Intelligence Media Monitoring Trends

10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews. They dash from meeting to meeting with sales, legal, HR, or more, and if they don’t take a moment to get focused before an interview, they are liable to ramble.

Will robots automate writing?

PR Daily

This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Researchers at Georgia Tech have developed a program called Scheherazade that reads, then writes choose-your-own-adventure fiction. If you're following the trend, you know that artificial intelligence has been used to write basic news briefs for a couple of years now. Does prolific writing equal bad writing?

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

4 writing lessons from Deadspin

PR Daily

Amid an internet lousy with anodyne sports blogs, Deadspin stood out like a sore, mangled thumb (or middle finger, more like). Sure, it was crass, rude and controversial—and earlier iterations of the site published truly disgraceful content—but holy smokes, the writing on Deadspin was withering and wonderful. Write about it. The post 4 writing lessons from Deadspin appeared first on PR Daily. Websites Writing & Editing

Study: The perfect blog post length—and how long it should take to write

PR Daily

If you're looking for short, easy answers to some common blogging questions, here you go: How long should a blog post be? How long should you take to write a blog post? How often should you publish blog posts? Read on to understand why: Two comprehensive studies about blogging. Bloggers are publishing longer posts these days-and spending more time writing them. How long should a blog post be? How long does it take to write a blog post?

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Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen. To improve writing. Bad Pitch Blog. But instead of fearing that a pitch may end up in a post, use the blog for good!

8 ways to generate great blog posts from doctors

PR Daily

A couple of years back, I was asked to help my hometown, big city newspaper build a health and science section on its website —an ambitious project that included recruiting numerous health experts to blog. But the excitement eased a bit when we slammed into a painful reality: Recruiting experts to blog is one challenge. Teaching them to produce readable—even compelling—blog entries is a whole different ballgame. Don’t limit the blog to words.

The Secret to Writing Memorable Key Messages

Action PR

The secret to writing key messages is to make them memorable, relevant and meaningful. More than that will be too many for any to stand out – plus it’s a headache for your spokesperson to remember them all in the heat of the interview moment…. A good key message should slip effortlessly into conversation and copy writing. The post The Secret to Writing Memorable Key Messages appeared first on Action PR. The backbone of any PR campaign is formed of key messages.

Part II: Finding The Time To Treat Every Meeting Like a First Interview

PR Expanded

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. With Evernote , I’m able to capture bits of information when I’m on the go, for meetings, writing projects, blog posts, client projects, etc. Now that you know of a few new ways to find extra time, treating each meeting as a “first interview” will be a great step in your relationship building process.

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

Anthony: In my 35 years of being in this profession, I’ve learned this: writing is job number one. You need to be a professional writer and write for your audience for an intended effect. The post Interview with PRSA’s National Chairman, Anthony W. Blog Career Advancement Events PR Public Relations Public Relations StrategiesAs PR pros know, PRSA is among the most prominent PR organizations in the country.

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies


It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. The post AirPR Interview Series: Jon Gelberg, Inc. “I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry.

PR Interviews: Michael White Lansons

Norton's Notes

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. My first interview was with Arik C. Tell me one interesting fact about you that you have never revealed on your blog?

6 Blogs Every PR Pro Should Read

Critical Mention

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know! Its blog is also very educational. The blog is full of punchy writing and interesting topics.

Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM


If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Interviews Inbound Marketing SEO

9 journalistic interview tactics to identify and resist

PR Daily

Some reporters use interview techniques that can catch corporate communicators off guard, resulting in replies they later regret. Sometimes remarks are reported by mistake if the interviewer, interviewee or both misunderstand when the off-the-record session ends. Consider everything, even post-interview banter, as being on the record. One last thing …” The reporter asks a pivotal question as she heads to the door after you thought the interview was over.

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Two Comprehensive Studies about Blogging. Blog posts in 2017 are taking longer to write and are longer in length.

SHIFTxSW: Interview with Hugh Forrest, Director of SXSW Interactive

Shift Communications

To kick off SHIFT’s inaugural SHIFTxSW blog series, we chatted with the instrumental Austin-native who set the Live Music Capital of the World on a path to tech domination. SHIFT: So many people write annual “how to survive SXSW” posts which are really just long lists of where to eat in Austin. cta] The post SHIFTxSW: Interview with Hugh Forrest, Director of SXSW Interactive appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

The Craft of Creative Writing


The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. If I’m writing a press release, I like to start with the headline, subhead and first sentence of the intro paragraph. The key is to find an outside reader that you trust with your writing.

My recent interview with Vuelio

Norton's Notes

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. They have very kindly allowed me to re-share this with you here on my blog, I hope you like it. Can you tell us a little bit about yourself and what made you start writing your blog? Why should people read your blog? How do you measure the success of your blog?

3 Easy Questions that Trip Up Media Interviews

Sword and the Script

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Any PRs that blog on a consistent basis will have a special appreciation with the demands placed on members of the media. When we do earn interest in an interview, it’s an event that can strengthen or weaken a PRs credibility in providing relevant and useful sources.

How to Prepare for the Big Interview: Q&A With Brad Phillips


When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Top 10 Tech Blogs PR Needs To Follow

ImPRessions - Crenshaw Communications

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. So much more than a tech blog! Given its pedigree, it was never a scrappy site with nerdy writers finding their footing at a start-up blog. The TED Blog.

Social PR Secrets Interview: ??Aliza Licht #DKNYPRGirl Turned #GirlBoss

Social PR Chat

The PR girl secrets didn’t end there, she went on to write Leave Your Mark , a book that gives you tips on how to land your dream job, kill it in your career, and rock social media. “ I once interviewed this girl, she was a graphic design candidate, she came in to show me her portfolio and she had worked for Tiffany and Co. She also dishes out more amazing advice on her Blackboard blog here !

9 steps to crafting alluring blog posts

PR Daily

Marketers who have made blogging a priority are 13 times more likely. report blogging as a top inbound marketing tactic. Blogging is an important part of your digital marketing strategy. If blogging is part of your digital marketing strategy, you might find it difficult to constantly develop new topics. A strong blog topic should be created with the reader in mind and be useful, timely, informative and simple. Consider your blog post’s formatting.

Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. An interview is not about answering a reporter’s questions! 1: an interview is an amazing opportunity to tell your story.

Interview with Influencers @laurenmagenta and @feedmedearly


To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. By: Kelsea Bruce, Social Media Director.

How the New York Public Library’s Blog Mobilizes Communities


However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience. Q: How did the NYPL decide to start a blog program? For an event, we might look at doing an author interview or a list of books that relate to the event.

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Air Canada chief highlights what not to do in a media interview

PR Daily

It’s not uncommon for some executives to lash out during a media interview. On Tuesday, Canada’s The Globe and Mail published an interview in which reporter Trevor Cole asked a series of seemingly fair questions about the airline. Rovinescu’s tone shifted when the executive didn’t like the turn of questioning, prompting him to answer sarcastically and defensively through the remainder of the interview. Trevor, I’m not sure I’m loving the direction of your interview here.

8 writing tips for young PR pros

PR Daily

Writing is a cornerstone of all that we do as PR professionals. That gives you an idea of how important writing is to the PR industry. At my alma mater, all PR majors were required to spend a couple of semesters writing for the student newspaper. This taught us to think like a reporter—ask questions, interview more than one source and make sure to accurately quote our sources. Write when the mood strikes you. What works for you when you write, PR Daily readers?