Expert insights. Personalized for you.
A couple of years back, I was asked to help my hometown, big city newspaper build a health and science section on its website —an ambitious project that included recruiting numerous health experts to blog. Don’t limit the blog to words. Teach them all the blogging tricks you know. MORE
So you’ve landed an interview with a respected reporter. The story they publish or clip they air will be amazing for your business—if you get the interview right. Here are six media relations tactics to take into your next interview. MORE
This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Researchers at Georgia Tech have developed a program called Scheherazade that reads, then writes choose-your-own-adventure fiction. MORE
I was responsible for any and all reporting, keeping a close eye on the news, writing speaking and award submissions, and running social accounts for my clients. When it comes to the first part, writing, everything you do in PR is rooted in how you can communicate in a written form. MORE
Anthony: In my 35 years of being in this profession, I’ve learned this: writing is job number one. You need to be a professional writer and write for your audience for an intended effect. The post Interview with PRSA’s National Chairman, Anthony W. MORE
Some reporters use interview techniques that can catch corporate communicators off guard, resulting in replies they later regret. Sometimes remarks are reported by mistake if the interviewer, interviewee or both misunderstand when the off-the-record session ends. Glean.info blog. MORE
At first glance, guest blogging doesn’t seem attractive. You put a lot of work into developing a great piece of content, then give it away so someone else can publish it on their blog and benefit from it. They are all guest blogging. Does blogging make sense to you? MORE
To kick off SHIFT’s inaugural SHIFTxSW blog series, we chatted with the instrumental Austin-native who set the Live Music Capital of the World on a path to tech domination. Events interview SXSW MORE
Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing. MORE
The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. No BS Blo MORE
I started writing the blog in 2009, and the speaking and books followed on not too much later. My blog has something like 3,900 individual posts. In a world full of negativity, I want everything I write to be positive and helpful—and not divisive. MORE
As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. MORE
Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. With Evernote , I’m able to capture bits of information when I’m on the go, for meetings, writing projects, blog posts, client projects, etc. MORE
If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? Two Comprehensive Studies about Blogging. MORE
Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0 MORE
It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. The post AirPR Interview Series: Jon Gelberg, Inc. “I’ve been telling stories in one way or another my entire life.”. MORE
If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! MORE
However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Q: How did the NYPL decide to start a blog program? MORE
In a blog post , the social media platform announced that it gathered “insight from journalists and publishers before we started developing a product,” asking them “what they’d like to see included in a news tab, how their stories should be presented and what analytics to provide.”. MORE
When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! When you’ve concluded the interview, call for a 10-minute break. MORE
In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions! MORE
One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. Pop Culture/Creativity Blogs. MORE
There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! MORE
If you're looking for short, easy answers to some common blogging questions, here you go: How long should a blog post be? How long should you take to write a blog post? How often should you publish blog posts? How long should a blog post be? MORE
B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. MORE
Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know! Its blog is also very educational. The blog is full of punchy writing and interesting topics. MORE
This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. They have very kindly allowed me to re-share this with you here on my blog, I hope you like it. MORE
My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. MORE
It’s not uncommon for some executives to lash out during a media interview. On Tuesday, Canada’s The Globe and Mail published an interview in which reporter Trevor Cole asked a series of seemingly fair questions about the airline. Mr. Media Training Blog. MORE
Marketers who have made blogging a priority are 13 times more likely. report blogging as a top inbound marketing tactic. Blogging is an important part of your digital marketing strategy. The first step to coming up with new blog topics is the brainstorm. MORE
The PR girl secrets didn’t end there, she went on to write Leave Your Mark , a book that gives you tips on how to land your dream job, kill it in your career, and rock social media. “ I once interviewed this girl, she was a graphic design candidate, she came in to show me her portfolio and she had worked for Tiffany and Co. She also dishes out more amazing advice on her Blackboard blog here ! MORE
The secret to writing key messages is to make them memorable, relevant and meaningful. More than that will be too many for any to stand out – plus it’s a headache for your spokesperson to remember them all in the heat of the interview moment…. MORE
So these were smaller blogs when I wanted to get on MTV and Entertainment Weekly. To get on these blogs was outside of my budget, it cost about $2,500 per month. I reached out to blogs myself, and many didn’t write back. Music is a notoriously tough business. MORE
I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. My first interview was with Arik C. Tell me one interesting fact about you that you have never revealed on your blog? MORE
Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. So much more than a tech blog! The TED Blog. MORE
In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. MORE
I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. “Nail the elevator pitch.”. MORE
Amid an internet lousy with anodyne sports blogs, Deadspin stood out like a sore, mangled thumb (or middle finger, more like). Write about it. The post 4 writing lessons from Deadspin appeared first on PR Daily. Websites Writing & Editing MORE
To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing. MORE
If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. A blog is huge from a brand perspective, yet we neglected it at first and I regret that. MORE
If you want to write a piece of software there are 1,000 correct answers, so I keep everyone on the same page and keep the process moving. The post Interview with Critical Mention’s VP of Engineering on Media Monitoring appeared first on Critical Mention - Media Monitoring. MORE
Critical Mention
JANUARY 22, 2019
In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing.
Critical Mention
FEBRUARY 12, 2019
So these were smaller blogs when I wanted to get on MTV and Entertainment Weekly. To get on these blogs was outside of my budget, it cost about $2,500 per month. I reached out to blogs myself, and many didn’t write back. Music is a notoriously tough business.
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PR Expanded
MAY 23, 2017
Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0
Critical Mention
MARCH 13, 2019
I started writing the blog in 2009, and the speaking and books followed on not too much later. My blog has something like 3,900 individual posts. In a world full of negativity, I want everything I write to be positive and helpful—and not divisive.
PR Daily
JULY 15, 2019
So you’ve landed an interview with a respected reporter. The story they publish or clip they air will be amazing for your business—if you get the interview right. Here are six media relations tactics to take into your next interview.
PR Daily
SEPTEMBER 28, 2017
At first glance, guest blogging doesn’t seem attractive. You put a lot of work into developing a great piece of content, then give it away so someone else can publish it on their blog and benefit from it. They are all guest blogging. Does blogging make sense to you?
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Critical Mention
JANUARY 3, 2019
My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story.
Shift Communications
SEPTEMBER 23, 2016
I was responsible for any and all reporting, keeping a close eye on the news, writing speaking and award submissions, and running social accounts for my clients. When it comes to the first part, writing, everything you do in PR is rooted in how you can communicate in a written form.
PR Daily
DECEMBER 6, 2019
Amid an internet lousy with anodyne sports blogs, Deadspin stood out like a sore, mangled thumb (or middle finger, more like). Write about it. The post 4 writing lessons from Deadspin appeared first on PR Daily. Websites Writing & Editing
ImPRessions - Crenshaw Communications
JANUARY 30, 2018
One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Blogs That Can Make You Smarter. Industry or Workplace Blogs. The Cision Blog. Pop Culture/Creativity Blogs.
PR Daily
JUNE 12, 2019
A couple of years back, I was asked to help my hometown, big city newspaper build a health and science section on its website —an ambitious project that included recruiting numerous health experts to blog. Don’t limit the blog to words. Teach them all the blogging tricks you know.
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Critical Mention
JUNE 29, 2018
If you want to write a piece of software there are 1,000 correct answers, so I keep everyone on the same page and keep the process moving. The post Interview with Critical Mention’s VP of Engineering on Media Monitoring appeared first on Critical Mention - Media Monitoring.
Sword and the Script
AUGUST 1, 2017
B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it.
Action PR
JULY 26, 2019
The secret to writing key messages is to make them memorable, relevant and meaningful. More than that will be too many for any to stand out – plus it’s a headache for your spokesperson to remember them all in the heat of the interview moment….
ImPRessions - Crenshaw Communications
OCTOBER 3, 2017
There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster!
PR Daily
SEPTEMBER 5, 2015
This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Researchers at Georgia Tech have developed a program called Scheherazade that reads, then writes choose-your-own-adventure fiction.
PR Daily
FEBRUARY 23, 2017
If you're looking for short, easy answers to some common blogging questions, here you go: How long should a blog post be? How long should you take to write a blog post? How often should you publish blog posts? How long should a blog post be?
Critical Mention
AUGUST 26, 2018
Anthony: In my 35 years of being in this profession, I’ve learned this: writing is job number one. You need to be a professional writer and write for your audience for an intended effect. The post Interview with PRSA’s National Chairman, Anthony W.
PR Expanded
JULY 28, 2014
Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. With Evernote , I’m able to capture bits of information when I’m on the go, for meetings, writing projects, blog posts, client projects, etc.
Social PR Chat
JULY 24, 2019
Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.
Onclusive
DECEMBER 22, 2017
It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. The post AirPR Interview Series: Jon Gelberg, Inc. “I’ve been telling stories in one way or another my entire life.”.
Sword and the Script
FEBRUARY 7, 2017
If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? Two Comprehensive Studies about Blogging.
MaccaPR
DECEMBER 10, 2014
If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. A blog is huge from a brand perspective, yet we neglected it at first and I regret that.
Critical Mention
NOVEMBER 9, 2018
Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know! Its blog is also very educational. The blog is full of punchy writing and interesting topics.
Barokas
JANUARY 3, 2018
The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. No BS Blo
ImPRessions - Crenshaw Communications
AUGUST 2, 2017
Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. So much more than a tech blog! The TED Blog.
Shift Communications
MARCH 3, 2016
To kick off SHIFT’s inaugural SHIFTxSW blog series, we chatted with the instrumental Austin-native who set the Live Music Capital of the World on a path to tech domination. Events interview SXSW
Norton's Notes
MARCH 21, 2017
This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. They have very kindly allowed me to re-share this with you here on my blog, I hope you like it.
PR Daily
SEPTEMBER 15, 2016
Marketers who have made blogging a priority are 13 times more likely. report blogging as a top inbound marketing tactic. Blogging is an important part of your digital marketing strategy. The first step to coming up with new blog topics is the brainstorm.
Sword and the Script
FEBRUARY 10, 2015
As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days.
Norton's Notes
JULY 29, 2015
I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. My first interview was with Arik C. Tell me one interesting fact about you that you have never revealed on your blog?
Cision
OCTOBER 6, 2015
When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! When you’ve concluded the interview, call for a 10-minute break.
Communications Conversations
DECEMBER 13, 2019
If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country!
5W PR
OCTOBER 26, 2017
To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. I had a cooking show in college and was writing a weekly recipe for the newspaper, so food was always my thing.
Shift Communications
FEBRUARY 3, 2016
In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!
Cision
APRIL 24, 2015
However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Q: How did the NYPL decide to start a blog program?
PR Daily
AUGUST 24, 2017
It’s not uncommon for some executives to lash out during a media interview. On Tuesday, Canada’s The Globe and Mail published an interview in which reporter Trevor Cole asked a series of seemingly fair questions about the airline. Mr. Media Training Blog.
PR Daily
OCTOBER 28, 2019
In a blog post , the social media platform announced that it gathered “insight from journalists and publishers before we started developing a product,” asking them “what they’d like to see included in a news tab, how their stories should be presented and what analytics to provide.”.
PR Daily
APRIL 13, 2018
Some reporters use interview techniques that can catch corporate communicators off guard, resulting in replies they later regret. Sometimes remarks are reported by mistake if the interviewer, interviewee or both misunderstand when the off-the-record session ends. Glean.info blog.
Social PR Chat
JULY 30, 2018
The PR girl secrets didn’t end there, she went on to write Leave Your Mark , a book that gives you tips on how to land your dream job, kill it in your career, and rock social media. “ I once interviewed this girl, she was a graphic design candidate, she came in to show me her portfolio and she had worked for Tiffany and Co. She also dishes out more amazing advice on her Blackboard blog here !
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