5W PR

DECEMBER 19, 2018

In this week’s 5W Spotlight, we sat down with Kelsey O’Connor, Account Director, to discuss her journey into the PR industry. News…” Read the full interview below! I’ve always had a passion for writing, executing events and being creative. The PR industry was quick to fulfill these passions and dreams…and so much more!

Newspapers 68

Newspapers Survey Interviews Agency 68

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. More media respect for the public relations industry.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. It’s always beneficial to speak at industry conferences, but a bigger and more lasting step for a company can be to start its own conference where feasible. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Cision

DECEMBER 8, 2015

I’ve made up these examples (didn’t want to call any companies out and embarrass them by pointing out their lousy headlines) to fit some of the bigger categories of bad headlines I’ve seen. If you read many blog posts about marketing, you’ve come across the phrase, “What’s in it for me?” Launches Industry Forum.

Examples 120

Examples Writing Small Business Industry 120

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Grow your connections in the categories you want to reach; review every invitation before you accept to see if there’s a fit with your profile. Her top-ranked blog, wiredPRworks.com, launched in 2006. Why would anyone want 10 ways?

LinkedIn 52

LinkedIn How To B2B Social Media 52

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

AUGUST 25, 2020

The industry was regulated, so a review process was necessary. Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Document content types.

Marketing 87

Marketing Guidelines Social Media Conference 87

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. Nothing beats acknowledgment by industry peers for a job well done. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017.

Writing 149

Writing Education Pinterest Creativity 149

Cision

JUNE 16, 2015

You want quality sites like Google News, Yahoo! and well-respected industry websites to host your press release, because you know that real people read news there. You can use this knowledge about the number of reads to tailor future press releases, as well as blog posts and other content. Just sayin’. Not so much.

Measurement 120

Measurement Software Nonprofit Analytics 120

Shift Communications

MARCH 4, 2016

As PR professionals, we’re glued to the news. Sure, we stay in-the-know on PR, marketing and mobile/social industry news, as well as our clients’ industries, but there’s also a need to know what’s happening outside of these worlds. How to absorb all that news and TV when we’re…well, at the office?

Media 60

Media Google Sports Print 60

Presspage

NOVEMBER 20, 2018

The new corporate newsroom managing editor has a different set of responsibilities today that didn’t exist 15 years ago. It’s not exactly marketing and it’s not entirely journalism, but it’s not solely blogging either. Brand Journalism. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Some jobs will be lost, and new ones, some we can’t even fathom, will be created. AI should make us better people, professionals and brands. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. The modern non-stop news cycle requires content that is both timely and relevant to make an impact. A public relations campaign is a mammoth task that is impossible to get perfectly right.

Healthcare 40

Healthcare Insurance Insurance How To 40

Barokas

DECEMBER 22, 2017

From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR. Check out the possible reach in your target industry, especially if it’s a niche category.

Media 60

Media Hotels Social Media YouTube 60

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Organizations’ media relations activities can influence media content and opinions, but success depends on more than just distributing news releases.” Information subsidies and influence.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Tech industry. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.

Publicity 90

Publicity How To Course Facebook 90

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. For the original blog post, please visit here. Denmark has a very narrow media structure with only a few media in each category.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

NewsWhip

MARCH 31, 2021

They’re really looking for new ways to reach consumers, especially now when it comes to that fragmented consumer journey and all the things that comms people do really well, it’s not just driving buzz, but it’s really central to the way consumers decide. Paul: Oh, great. Can you tell us a bit about that?

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

PR 20/20

MAY 12, 2016

The marketing services industry is in a state of flux. As I wrote in my first book, The Marketing Agency Blueprint , “We are on the cusp of a truly transformational period in the marketing services industry. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Finding Your Match.

Agency 40

Agency Marketing Financial System 40

Shift Communications

MAY 25, 2017

Don’t miss all the great posts on our partner network, NATIONAL PR’s Bold Thinking blog, where this post originally appeared. How will machine learning affect the public relations industry? Machine learning technologies fit into two broad categories today: supervised and unsupervised learning. Christopher Penn.

Publicity 130

Publicity Instagram Customer Service Software 130

NewsWhip

JUNE 10, 2021

The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. Below is a semi-edited transcription of our talk.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. The New York Times. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. My new deep work routine. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post).

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. Let me open the door to a new world for you? And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

SEPTEMBER 15, 2021

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

Buzzstream

JUNE 5, 2024

Instead of showing you digital PR examples by industry, I’ve broken it down into different ideation strategies and vehicles that drive the content. Coverage came from high-authority media like Yahoo, Lifehacker, and local news sites for top-ranking cities like Chicago and Cleveland. Results: The coverage shows that they achieved both.

Digital PR 62

Digital PR Examples Strategy Survey 62

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. The number hasn’t moved in 12 months. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115