Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

5W PR

FEBRUARY 22, 2023

PR Ideas for a Successful Post Product Launch Press Releases There are certain basic PR tactics that should be done as a matter of course when you are releasing a new product, starting a business, or want to tell the public about any new business related development. You can find templates for creating press releases on the web.

Strategy 88

Strategy Product Launch Brand Branding 88

Melissa Agnes

SEPTEMBER 4, 2020

Reviewing and enhancing your web presence. Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time. Reviewing and enhancing your web presence. ReputationGrower does this by: Creating a professional website. Monitoring your personal brand.

Branding 234

Branding Brand Reputation Crisis 234

Contently - Strategy

MARCH 24, 2020

Land on most tech blogs, and you’re immediately hit with a passive-aggressive prompt to download a Guide to Marketing Automation. ” As more downloadable e-books, guides, webinars, and reports flood the web, it’s harder and harder to get people to convert.

How To 111

How To Exercises Course Web 111

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Of course, this isn’t limited to new channels. The metaverse, Web 3.0,

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

DECEMBER 18, 2019

There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. You can find templates for creating press releases on the web. Press Releases.

Strategy 133

Strategy Marketing Trade Shows Video 133

Waxing UnLyrical

APRIL 22, 2015

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! Blogging for business purposes is (still) relatively new.

Blogging 40

Blogging How To Writing Google 40

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists.

Viral 115

Viral Marketing Web Case Study 115

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know?

Company 151

Company Tools Technology Software 151

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post?

Study 81

Study B2B Marketing Survey 81

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? Of course this is all slightly tongue in cheek.

Journalism 90

Journalism Software Sports Analysis 90

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. But of course, that’s not always the case. Louise (@louisevparker) May 7, 2021.

Digital PR 160

Digital PR Film Instagram Writing 160

PR Fuel

JULY 12, 2020

Marketers today are in touch with how important blogs are for SEO, but press releases can be every bit as useful. People will also trust your brand more when reputable publications write about you. Perhaps you’re planning an album release or launching a course. Hire Professional Writing and Editing Services.

SEO 69

SEO Engineering Web eBook 69

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. 2: Research industry publications–look for who’s quoted or writing bylines. Starting with Google is obvious, yes. Think about it.

Tools 111

Tools Twitter Local Pitching 111

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. Do not forget this step! How long do you want the content to live? Who has the rights to pull it down?

Marketing 156

Marketing Guidelines Measurement Analytics 156

NewsWhip

FEBRUARY 7, 2020

After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. Engagements. Engagements. Week 2: January 6th – 12th 2020. january 8TH 2020. New York Times. Origins of coronavirus.

Journalism 163

Journalism Viral Writing Report 163

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. If you want blogs, you don’t want press releases.

Study 140

Study Media Relations Media Measurement 140

Cision

JANUARY 18, 2016

Of course, relative to WordPress (3.6 Use proper blog structure. In a fantastic post for Moz.com, Cyrus Shepard describes the benefits of blog structure (i.e. Use web links to cite sources for your content. Write for mobile consumption. using bullet points, numbering, block quotes, hold tax, italicized text, etc.)

LinkedIn 84

LinkedIn Mobile Leadership Course 84

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. These authors were blogging all the latest information. You Should Read This If. You want to learn.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. This includes blogs, discussions and other formats. What I saw was quite impressive. It’s the basis for this PR tech briefing. 1) Overview of Notified.

Software 117

Software Tools Publicity System 117

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? Of course this is all slightly tongue in cheek.

Journalism 54

Journalism Software Sports Analysis 54

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. I wrote a pretty extensive piece about social media for PR professionals (as I might for the Cision blog) and right before sending it I slapped myself on the forehead.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. How many PRs write blogs and truly understand how to optimise them for Search? There’s a hell of a lot more to writing and promoting a blog post than bunging in a few buzzwords. 1: Check out various blog posts on the subject of PR and SEO. . #1:

SEO 120

SEO Engineering Content Marketing Agency 120

Deirdre Breakenridge

FEBRUARY 12, 2015

Of course, there’s plenty more each did, but you get the gist. Since the dawn of improved business technology, Internet, blogs and social networking, this once organized triad has morphed from easily separated and definable, into a messy dinner plate where the potatoes definitely touch the peas! Lets play executive for a second.

Tools 150

Tools Agency Instagram Groups 150

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Social will evolve both as an organic and paid channel and of course, new social networks will arise. Drew Neisser, Founder & CEO of Renegade. You can read those posts to learn more. He’s an impressive guy. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. Yes, of course, but Mr. O’Neal says among near-peers, the Onclusive newscrawler is probably 6-8 years ahead of the competition. This is the basis of the company’s 2018 Global Media Report which I summarized here.

Case Study 118

Case Study Software Data Web 118

Prakkypedia

FEBRUARY 28, 2015

It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write stuff. If you’re a regular reader of this blog, you may know that – while I can write – I don’t always get it right when it comes to grammar. Do you write in the first person?

Writing 60

Writing Guidelines Corporate Web 60

Solo PR Pro

MAY 8, 2018

As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Web design and management. Writing and editing. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. Community relations. Corporate communications.

Public Affairs 40

Public Affairs Internal International Community 40

Critical Mention

JUNE 14, 2018

The employee asked, “Can you do me a favor, can you write your name down on the napkin for me?” Of course, it’s easier to pitch these kinds of out-of-the-box ideas to people who know you, so start by building a relationship with the publication you’re interested in and take it from there. Belfort replied, “I don’t have a pen.”

Pitching 70

Pitching Media Employee Privacy 70

Mindful Marketing

JULY 30, 2022

According to James Vincent, writing for The Verge , “BMW has slowly been putting features behind subscriptions since 2020.” ” “Looking to the future, OnSong wants to provide a web-based version of the app that will store music and resources in the cloud, as well as manage bands and teams.

Software 84

Software Consumer Analysis Examples 84

Solo PR Pro

JANUARY 29, 2019

Have you been meaning to learn Google Analytics, WordPress, or take a course in another area that’s been on your to-do list for too long? Update your web design and online presence. Create an editorial calendar for your business, writing blog posts, planning out your networking and professional development for the year.

Hotels 50

Hotels Travel Web Analytics 50

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? By this, I mean a frequently updated blog. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Melissa Agnes

JANUARY 5, 2015

If you aren’t yet monitoring social media and the web as a whole, then you aren’t ready for anything, never mind to implement the following three must-do strategies. That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133