How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). It can be overwhelming to think about everything that comes after the writing part. Write in active voice. We all tend to write in passive voice. It’s because we write like we speak. Write a snazzy headline.

Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month.

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Happy Birthday World Wide Web

PR in High Definition

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web.

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How to write blogs humans want to read

PR Daily

Here are 10 steps to take before every blog post: 1. Just start writing (or recording). The first thing you want to do is sit down and write. If you have a topic in mind, just write (or record, depending on your format). Write in active voice. Write Subheads.

How to develop (and capture) ideas for your blog

PR Daily

The same principle applies to blog writing: It’s not so hard to write a blog. First, never try to determine your topic and write your post on the same day. When I start writing Thursday morning, I’m ready to go. Writing & Editing

How to Attract Top-Tier Guest Bloggers to Your Blog

Cision

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Make Your Blog Appealing.

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting.

8 blog topic treasure troves

PR Daily

You’ve committed to blogging and the deadline is looming, but the screen in front of you is blank. If you’re not sure what to write about, don’t fret; blog topics are everywhere. To show how easy it is to find blog topics for any business, let’s use a random word to find a theme.

Will 'sponsored comments' make the Web uglier?

PR Daily

For news sites and other hugely popular blogs, I would agree. Last spring, Copyblogger announced it was no longer going to allow comments on their blog. I get wanting to make money from your blog. Comment on other blogs.

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How to build a blog

Stephen Waddington

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. We kicked off by reviewing some of the blogs posted by members of the Comms School community. Rachael Gordon Thanks to everyone who has joined us on a blogging journey. It’s good to schedule time to write.

Will robots automate writing?

PR Daily

Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Don't be hasty, he writes.

Study: The perfect blog post length—and how long it should take to write

PR Daily

If you're looking for short, easy answers to some common blogging questions, here you go: How long should a blog post be? How long should you take to write a blog post? How often should you publish blog posts? How long should a blog post be?

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Should I keep blogging?

Communications Conversations

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015?

The Top Arguments For and Against Including Dates on Blogs and Content

Sword and the Script

Should you put dates on your blog posts and content? In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). Here are the survey results: Should you or shouldn’t you put a date blog posts when you publish them?

10 corporate writing crimes

PR Daily

Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. Writing for your boss rather than your audience. Whether it’s a press release, a feature article, or a blog post, begin with your audience in mind.

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. 1) How long should a blog post be? Today the average blog post is 1151 words.

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

5 writing tips for marketers

PR Daily

Cut through the clutter with creative corporate writing.]. Here are five tips to remember as you write and publish content: 1. Web content should be easy to read and have a conversational tone. Use the return button often, and write in short sentences.

Convert your Web traffic with these 6 tips

PR Daily

If you’ve developed your content marketing strategy , planned your publishing schedule and honed your writing skills, you’re probably driving relevant traffic to your website. Write a compelling call to action.

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2020: Blogging is Ripe for a Comeback — Enter the Online Basecamp

Doctor Spin

Quick Links Why blogging today is such a challenge Social media publishing isn’t without its flaws, either Why it’s unwise to put all your eggs in one basket Why brands must rethink ongoing website publishing The importance of having an online basecamp.

Should you write for free?

PR Daily

Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. Should you write for free? How does one get paid to blog? Write for free : There''s never been a better time to find writing gigs.

5 writing secrets to bolster your email campaigns

PR Daily

Writing great subject lines is the first step to eliciting clicks and opens. Garrett Moon is the CEO and Co-Founder at CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. They’re not slapped together like some make-shift blog.

Monday Roundup: Get Started With Blogging

Waxing UnLyrical

Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. It feels like just yesterday that I was writing my first post. Getting started on blogging can be daunting, but IMHO is worth it. How to Start a Successful Blog Today.

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? Two Comprehensive Studies about Blogging.

What Responsive Web Design Means for You and Your Content

Beyond PR

This blog post has been formatted to fit your screen. Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. This is where the power of Responsive Web Design (RWD) comes in.

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Monday Roundup: Blogging

Waxing UnLyrical

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Blogging for Profit? Blogging Upstream.

5 Free Blog Editorial Calendars to Improve Your Content Marketing

Polaris

Do you want to be better organized in your blogging? Write marketing content more quickly and more efficiently? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts.

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time.

Improve your writing style with help from a machine

Stephen Waddington

It helps simplify and improve the comprehension of your writing. Good, concise writing uses a set of rules that we learn at school. Omit anything you want (as long as you know you’re doing it)” I often use a tool called Hemingway to edit my written work for my blog.

What I Learned from My Binge Blogging Challenge: Week 2

Polaris

If you’re dropping in for the first time, I encourage you to read about why I decided to embark on a blogging binge and the lessons I learned in the first week. Lesson 1: The Importance of the Writing Habit. Traffic to my site is way up since I started my blogging binge.

A Quick Guide to Writing Enticing ‘Benefits Headlines’

PRSay

Call out to readers, especially if you’re writing to a subset to your audience. Remember to write a one sentence summary under the headline. Learn more about her training, consulting or writing and editing services at WylieComm.com. If so, please join PRSA and Ann Wylie at Reach Readers Online — a three-day email-, blog- and mobile web-writing Master Class on July 24-26 in Portland, Ore. PR Training email headlines newsletters writing

Top 10 Tech Blogs PR Needs To Follow

ImPRessions - Crenshaw Communications

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. So much more than a tech blog! The Next Web. The TED Blog.

What makes a piece of writing successful?

PR Daily

Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. Is it better to write fast or slow? Should students be tested on writing? Does speed-writing have merit? Should writing be tested?

How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? Let’s look at how this data can improve your PR -- especially when it comes to B2B blogging. How to Use Big Data in B2B Blogging. Another option that enhances your B2B blogging efforts is shared data streams.

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress.

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15 writing tips from great 20th-century authors

PR Daily

Although bloggers and novelists have different roles, we've gathered some favorite writing tips from outstanding authors of the 20th century. Their timeless advice applies as well to your next blog post as it does to fiction. To get started, write one true sentence.

How the New York Public Library’s Blog Mobilizes Communities

Cision

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Q: How did the NYPL decide to start a blog program?

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Book to blog: Iliyana Stareva's story

Stephen Waddington

I sought her out on a visit to the city after reading her blog, and seeing her work at HubSpot on the Inbound PR model. I’m a long-time fan of Iliyana’s blog. Iliyana has used her blog to help develop her thinking. I first learned about Inbound PR from Iliyana’s blog.