article thumbnail

Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each).

Blogging 144
article thumbnail

Three Ways Your Web Content Can Help Your PR

Landis PR

Here are three ways good web content can help your PR: . Your company’s Newsroom and Blog are great pages to let customers and journalists know exactly what is going on at your company. A warning: don’t start a blog if you can’t generate content regularly. Don’t write for bots. Become Your Own Newsource .

Web 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success.

Writing 60
article thumbnail

A Quick Guide to Writing Enticing ‘Benefits Headlines’

PRSay

Call out to readers, especially if you’re writing to a subset to your audience. Remember to write a one sentence summary under the headline. Learn more about her training, consulting or writing and editing services at WylieComm.com. Call out to targeted readers. “If Don’t shy away from longer headlines.

Writing 154
article thumbnail

This Is How You Reach Readers on Smartphones

PRSay

Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen.

Mobile 198
article thumbnail

Happy Birthday World Wide Web

PR in High Definition

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web. In 2004, the web was barely relevant to my life.

Web 54
article thumbnail

Improve your writing style with help from a machine

Stephen Waddington

It helps simplify and improve the comprehension of your writing. Good, concise writing uses a set of rules that we learn at school. Omit anything you want (as long as you know you’re doing it)” I often use a tool called Hemingway to edit my written work for my blog. It’s available as a desktop app or for free as a web app.

Writing 92