ImPRessions - Crenshaw Communications

JULY 21, 2017

And there are tools that can save time while improving topic choice, leads, and writing style. Here are some of our favorite apps and tools that help PR teams create winning blog posts, bylines and other important communications. Improve the quality of your writing. . Good content is based on good writing. Also helpful?

Infographics 157

Infographics Writing Tools Google 157

Buzzstream

DECEMBER 5, 2023

Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them. I’ve yet to see a busy blogger say, “Well, I’ve never done anything like this before and this isn’t really what I write about, but I’ll cover this!”

Infographics 62

Infographics Pitching Writing Blogging 62

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Beyond PR

JUNE 13, 2017

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. In the wise words of Brian Clark : “Don’t focus on having a great blog. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling. Hemingway App.

Tools 125

Tools Analytics Software B2C 125

Critical Mention

NOVEMBER 6, 2018

Of course, a logo is important for allowing your customers to instantly recognize your company, but people don’t tend to connect with logos in the way your business may desire. Write for your target audience. Alternatively, you can create an infographic displaying the same information. Write to a high standard.

Social Media 65

Social Media Media Writing Infographics 65

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products.

How To 98

How To Ethics SEO Guidelines 98

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. According to the findings, “94% of all blog posts have zero external links.” Too many marketers believe that short content outperforms long form.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

MAY 5, 2020

However, in an email exchange with this blog, CEO Greg Galant says there is a distinction: “Our broadcast monitoring is through an integration we have with TVEyes, but the data we have for our broadcast database is our own. Muck Rack released a free online course called “ The Fundamentals of Media Relations.”

Pitching 85

Pitching Survey System Technology 85

Stuart Bruce

DECEMBER 14, 2015

Certainly when I’ve run PR training courses and spoken at conferences in the UK, Europe and elsewhere in the world I’ve discovered some awareness of the existence of PRstack and the books, but not so many people who are actively using it, reading the books and actually changing what they do. I suspect very few.

Infographics 60

Infographics eBook Conference Training 60

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? Instead of sending a regular press release, use an infographic to tell your story.

Writing 118

Writing Newspapers Report Data 118

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed.

LinkedIn 100

LinkedIn SEO Infographics Data 100

ReimaginePR

DECEMBER 17, 2016

If you really can’t write: If you have no clue on how to write a proposal, it at least gives you the bare bones of what you should include, even if the writing isn’t reflective if your brand. I write him and he writes back saying he didn’t forget, he knew it was happening, he just had an emergency.

Tools 120

Tools Writing Meeting Infographics 120

5W PR

JUNE 25, 2018

Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly. Aside from writing content, PR groups can reach out to audiences through social media marketing, video content, and images too. The following tips could help any PR agency make the most out of their content plan.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” 1) What has changed the most about PR over the course of your career? Telling stories, creating messages, writing – it’s all in a PR pro’s repertoire. >>> MG: The technology.

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Blog Posts. Infographics. Post on your blog. Guest posts on influencer blogs. Digital news releases. Original images. Manage an online newsroom. News wires.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Blog Posts. Infographics. Post on your blog. Guest posts on influencer blogs. Digital news releases. Original images. Manage an online newsroom. News wires.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Write web content. Blog Posts. Infographics. Post on your blog. Guest posts on influencer blogs. Digital news releases. Original images. Manage an online newsroom. News wires.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Infographics. That’s why you need to do more than just blogging. People are more interested in visuals than ever, whether it’s infographics, images or videos. What does it include?

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28 5) Picks from the vendor blogs. Here we go….

Software 106

Software Reddit Marketing Survey 106

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. And it’s not just the startups anymore. This tactic has a name: “pump and dump.”

Software 93

Software Banking Technology Data 93

Buzzstream

FEBRUARY 7, 2018

In short, influencers are tired of being asked to write and promote other people’s content for them when there’s so little value offered up front. To determine how this traffic will benefit your business, I’d highly recommend you review this fantastic guide to driving traffic to your site from Cody West on the Ahrefs blog.

Writing 134

Writing SEO Examples Blogging 134

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Critical Mention

FEBRUARY 10, 2018

Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out. This opens up more opportunities for those who want to specialize in the visual side of PR with images, video, infographics and more. via GIPHY. Creativity matters .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Frederik Vincx

FEBRUARY 16, 2016

They implement small changes at a time, check that each iteration is on track, and correct course if necessary. After several weeks of writing, design, and revisions, an e-book is published. In week 2, the team writes blog posts about the content of the most popular updates. Valuable work delivered quicker.

Software 60

Software Measurement Infographics Meeting 60

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Sometimes, an image can even spark an idea for a story. So if imagery inspires you, start there.

Creativity 100

Creativity Pitching Writing Conference 100

ImPRessions - Crenshaw Communications

JULY 18, 2017

Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. Of course, the driving factor for an organization to conduct research should be something like getting to know their customers better, or using data to improve a product or service. Newsjack where possible.

Survey 136

Survey How To Construction Data 136

Waxing UnLyrical

MAY 22, 2011

And now I have to figure out how to write a post about car diapers (read the post & comments, and you’ll see where that came from). Why: someone actually wrote a whole post… on a blog for lawyers… about a ponytail. Infographic marketing tips: 11 ways to promote , by Lee Odden. from Lawyerist.

Infographics 66

Infographics Social Media Course Blogging 66

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Of course, your client must be relevant in some way to the topic.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

AUGUST 18, 2016

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Of course, developing brand guidelines is neither easy nor inexpensive. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders.

Brand 40

Brand Branding Product Launch Guidelines 40

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. For example, upload the slides to SlideShare and embed the presentation in the blog post.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Fuel

OCTOBER 16, 2018

Of course, every reporter has his or her own preferences, so it’s always helpful to find out what their “best time” to be reached is. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. The more information, the better.

Web 40

Web Pitching Local Report 40