Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. This infographic from Who is Hosting This argues that burning out your writing staff to maintain a breakneck publishing schedule might be shortsighted. The infographic lists six other mistakes that keen bloggers should be careful to avoid. Writing only short summaries and quick reads.

Infographic: 65 fresh blogging ideas

PR Daily

A blog is a bit like a steam train. Here to help you keep those blogging fires burning hot and bright is an infographic published on Social Media Today that’s stocked with 65 fresh content ideas. A dead or even bland blog can turn off customers and derail your business. Read the rest of the infographic for more fresh blogging ideas. The post Infographic: 65 fresh blogging ideas appeared first on PR Daily.

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Infographic: 21 writing tips to add juice to your content

PR Daily

Your blog serves a crucial purpose for your organization. Long-form writing about your industry and product offerings helps search engines rank you higher on their results pages, and regular updates help consumers make purchase decisions and develop a relationship with your brand. FREE GUIDE: 10 ways to improve your writing today ]. This infographic from Manage Inbound offers 21 tips on improving your owned media so readers will click on and share your insights.

Infographic: 55 blog post ideas to captivate your audience

PR Daily

For marketers who feel they are running out of ideas, Digital Marketer has put together an infographic that contains 55 ideas for different blog posts. FREE GUIDE: 10 ways to improve your writing today ]. Use your blog to debate with and react to other content creators and industry commentators. To learn about all 55 ideas, and decide whether they are right for your content mix, consider the full infographic. Are you running low on inspiration?

5 steps to writing guest blog posts

PR Daily

One should be guest blogs. The definition of guest blogging is to publish content on a third-party website or blog. Use the following steps to turn into a guest blogging pro. Before you ask a blog owner or manager if they are interested in your content, know your material. Identify the websites and blogs where you want to be featured. Where are my competitors writing? Always know your audience before you write content.

How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot. Think of this option as the bare minimum, as in one blog post a week or one blog post every other week.

Infographic: A checklist to review once your blog post is published

PR Daily

You’ve done the research, writing, fact-checking and final editing, and you’ve uploaded your hard work to your website, but hold the confetti. You’ve published your blog post, and it looks dandy. This infographic from Divvy HQ offers essential steps that every brand manager should take after writing and posting a new blog piece. To learn other ways to spread the word about your latest blog post, read the full infographic.

Infographic: What is the ideal blog post length?

PR Daily

It can be tricky trying to decide how long to make your blog post. Study which of your blog posts have done the best and base your length on these high-performing pieces. analyzed data from multiple studies and compiled its findings into this infographic. that details the ideal blog post length based on differing objectives. According to The Write Practices, shorter content is better for increasing comments, with about 275 words being ideal.

Infographic: 8 tasty tips for crafting delectable blog posts

PR Daily

They crave blog posts that satisfy their appetite for new and useful information and want a taste of the latest dish that nobody else is offering. What other ingredients make up blog posts readers salivate over? An infographic. For more ways to spice up your blog post writing, check out the full infographic below Stale content leaves a bad taste in readers’ mouths.

3 writing lessons from infographics

PR Daily

Infographics reach 54 percent more readers than blog posts do and can increase content marketing profits by as much as 12 percent, according to Contently. The infographics that get attention feature ideas and visuals that no one has ever heard or seen before,” says Karl Gude, a former director of information graphics at Newsweek and The Associated Press, who now leads the information graphics program at Michigan State University’s School of Journalism. “It’s

Infographic: How to make money by writing and editing

PR Daily

Writing and editing remain highly marketable skills. Cut through the clutter with creative corporate writing.]. This infographic from Global English Editing shares information such as the average salary of writers and editors and outlets for savvy communicators to turn their writing acumen into cash. It suggests: Being an on-call editor or writing white papers earn the highest hourly rates.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. Match voice to the publication or blog. Thoroughly understand the audience before you pitch or write. One blog post can become a SlideShare deck, video, infographic, quote image.

How to Write News Release Headlines Reporters Love

Business Wire

The key to writing a good news release headline is to be both compelling and informative. While headline writing isn’t an exact science, a common formula includes the use of a number or trigger word + adjective + keyword + promise. This is why, when it comes to news releases, you write your headline after you write your news release.

Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Harness the power of guest blogging.

Infographic: How to craft captivating online content

PR Daily

A flashy new website must feature high-quality writing, or visitors won’t stick around for long. Specifically, customers are reading what you write about yourself on your website. The quality of your blog can have profound implications for your brand image and overall performance. This infographic from Manage Inbound offers tips for enterprising marketers who are looking to build their portfolio of owned media online.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Venngage created this infographic with tips for creating content that is an instant success, but remains valuable to both you and your audience. Check out the full infographic for more ways to craft content that will grab readers immediately and for days to come.

11 writing mistakes that can tank your online content

PR Daily

This infographic outlines missteps to avoid. Everyone makes mistakes, but some can quickly kill your writing efforts. ProWritingPartner created an infographic that outlines common errors communicators can make when crafting content for online channels—and any foible can cause readers to click away or will severely diminish your reach. Make sure you’re avoiding the following writing flubs: 1. You might think your writing is excellent, but everyone makes mistakes.

8 common blog missteps

PR Daily

The most common question for PR pros and content marketers creating a blog is a simple one: How do I get started? The simple answer is to start writing—now. Under each mistake, Wallagher outlines how you can rectify your misstep to boost your blog’s traffic and increase your content’s reach. Take, for example, the mistake of not adding online sharing buttons to your blog. Learn how to fix the other mistakes in Wallagher’s post and by checking out his infographic belo

10 Steps to Writing Content that Gets Read [Infographic]

Solo PR Pro

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Producing good content requires more than top-notch writing skills but understanding your audience and your competition. This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers.

How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Lately, on the B2B PR Sense Blog, I've talked about how to extend the life of your B2B PR Campaign. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. We'll discuss: Why you should have a blog. How to use your blog to run a lead campaign based on your recent press. Why You Should Have a B2B Blog. and "What in the world would I write about?". A blog changes the picture.

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7 PR Blogs You Should Be Following

Critical Mention

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Are you looking for good photos for your brand’s blog or social media posts? PRNEWS Blog.

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Infographics are one of the best tools for backlink generation. Here’s a step-by-step guide to backlink generation using infographics; Step 1: Content creation. Remember that the content matters most, so if you can’t afford to hire professional infographic agencies, you can make your own using these affordable infographic tools and platforms. Step 2: Publishing the infographic.

9 blog topic resources bursting with ideas

PR Daily

Blogging can be a slog. One exhausting aspect of maintaining a blog can be generating fresh ideas—but it doesn’t have to be. Several seasoned blogging pros have created tools for triggering a ton of writing topics. Klock Work Infographic Idea Generator. Impact’s Blog Title Generator. Hubspot’s Blog Topic Generator. Enter three words, and you’ll get a list of five blog post headlines. Write more about topics you’re already ranking for.

Elements of the perfect blog post

PR Daily

The rise of content marketing means that brands compete with traditional publishers for page views, resulting in a cacophony of blog noise. It would be nice if every blog post could be perfect, but does such a thing exist? My approach to best corporate blogging practices has always been to ensure that the content is timely, relevant, valuable to my audience and well-written. That’s where this BlogPros infographic comes in. What makes the perfect blog post?”

3 elements of hospital blogging you’re ignoring

PR Daily

Blogging is a great tool for Internet marketing success but being successful with your blog is harder than you might think. Let's assume you already have a blog up and running, but you are not seeing the traffic you would like You're left wondering how you can increase the awareness of your hospital's blog. For starters, your blog must be engaging, informative and give readers value, but that is easier said than done. Write for your audience.

Infographic: The best words to grab audience attention online

PR Daily

Here are some words that indicate your blog post or social media share is destined for greatness. Though it’s inadvisable to turn your blog into a keyword mad lib, some words have a track record of delivering big content marketing wins. This infographic from Short Stack shares words that do well on platforms such as Twitter and Facebook, as well as words that drive clicks for blog headlines. Marketing Writing & Editing

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. A survey by Orbit Media Studios says that bloggers spend more time creating blog posts, with the average post taking about two and a half hours to write. More than half (54 percent) of the 1,000 bloggers surveyed said that they can knock out a blog post in an hour or two. For more insights, check out the Orbit Media Studios infographic below

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. . The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. Social Media corporate blog corporate blogging corporate twitter Fortune 500

Stop writing content for the sake of writing content

PR Daily

Press releases, earned-media coverage, articles, blogs, collateral, data sheets, video, webinars, podcasts, short- and long-form ads and infographics (before they were called infographics)—it’s all content. I received an email from a client asking my team to write content that “spreads automatically and makes consumers want to buy the product,” and to do it immediately. The concept of “content” isn’t new or revolutionary, as we communications veterans know.

Infographic: 45 ways Google makes your job easier

PR Daily

Check out this infographic below by AllTechShare.com to see how you can improve your productivity using Google. A version of this article originally appeared on his Knowledge Enthusiast blog. The post Infographic: 45 ways Google makes your job easier appeared first on PR Daily. Marketing Media Relations Social Media Writing & EditingPR pros highly value their time and are constantly looking for shortcuts and life-hacks to make their jobs simpler.

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The Ultimate Brand Video Helper

ReimaginePR

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. You mean that much to us… Blog brand video Humour in storytelling infograph Reimagine PR Storytelling Techniques

Video 249

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

After all, everyone’s blogging, so how can you stand out? Infographics and Graphics. I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. LinkedIn Blog Posts.

Infographic: How to maximize your LinkedIn marketing potential

PR Daily

In this infographic by HubSpot, learn how to create a sales-focused LinkedIn profile. Here are some highlights: Don’t just write your title. Check out the infographic below to learn how to optimize your LinkedIn page for prospects, not recruiters. A version of this article originally appeared on his Knowledge Enthusiast blog. The post Infographic: How to maximize your LinkedIn marketing potential appeared first on PR Daily.

11 writing mistakes that can tank your online content

PR Daily

Everyone makes mistakes, but some can quickly kill your writing efforts. ProWritingPartner created an infographic that outlines common errors communicators can make when crafting content for online channels—and any foible can cause readers to click away or will severely diminish your reach. Make sure you’re not avoiding the following writing flubs: 1. Step away from your writing before you edit to look at your copy with fresh eyes.

Should you ‘write drunk, edit sober?’

PR Daily

The quotation, “Write drunk, edit sober,” is often attributed to Ernest Hemingway, but there’s much dispute as to whether (and when) he actually said it. Google the phrase, and the first link that pops up is a blog post from writer Jeff Goins. He writes: You would never nod understandingly if a plumber came to your house, completely wasted, assuring you he’d return to clean up the mess when sober. RELATED: Learn great writing from great writers.

3 Steps to Equip Your Company Blog for the Road Ahead

Cision

In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations. But without a distribution channel, your company blog is like a car without an engine.

Guest Blogging for PR Pros

Solo PR Pro

Between clients, research, and keeping on top of your own blog (if you have one), putting the hours and effort into guest blogging for other publications is a daunting idea. But blogging on your own site can get lonely, especially when you’re just starting out, and if you don’t have your own blog you may be looking for a way to share your insights. Securing Guest Blogging Opportunities. Search to see if the blog you’re approaching has guest blogging guidelines.

Research: Long-form writing gets more shares

PR Daily

Listicles, infographics and curated summaries dominate our news feeds. A version of this article originally appeared on Mark Schaefer's blog, {grow}. When I was in journalism school, professors would say to give an article what it's worth, meaning that a story's value and the attention needed to cover it well should dictate the story's length. As we strive to adjust to Internet readers' short attention spans, we seem to have forgotten that advice.

Infographic: 20 ways to conquer writer’s block

PR Daily

The yawning whiteness of a blank word document can stymie even the most prolific writers, which is why a handy prompt and a strong writing regimen can be useful. This infographic from HubSpot lists 20 tried and true writing prompts to get you back on the horse and spitting out words. It includes: Write about mistakes. Write about a cause you support. Write about your favorite childhood memory. Write about something that scares you.

How to cultivate winning writing habits

PR Daily

To get to that point, On Blast Blog’s “The Ultimate Writer’s Guide to Success” is an infographic to help you along. It provides tips on improving your speed, finding fodder for your copy, practicing good writing habits and using the right tools and techniques to make sure your work is seen. Are you coming up empty for writing ideas? Learn more by checking out the infographic below As many professional writers will tell you, good habits are everything.