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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. Case in point?

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Don’t Slap a Copyright on Marketing Content You Want to be Shared; Do This Instead

Sword and the Script

I think I’d be more than covered under fair use in writing about the report. There is an alternative available to me too: to write about something else. You should of course run this past your legal team. The images published below are based on an infographic by Foter that explains the concept graphically.

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New PR Skills Needed to Fill Talent Gap

The Proactive Report

The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. For new PR graduates and anyone who started out in PR before the year 20o5, this free email course is a perfect way to start improving your digital skills.

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5 Ways To Create Powerful PR Content

ImPRessions - Crenshaw Communications

And there are tools that can save time while improving topic choice, leads, and writing style. Improve the quality of your writing. . Good content is based on good writing. Conventional wisdom says we should all read and write more to improve skills. In other words, Write or Die. We like Hemingway. Also helpful?

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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. It’s a pizza party, not a state dinner. Map Your Destination.

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Lesson 3: Promoting Your Products, Services, & Content with BuzzStream

Buzzstream

I’ve yet to see a busy blogger say, “Well, I’ve never done anything like this before and this isn’t really what I write about, but I’ll cover this!” Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. What should you write?

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Making Your Blog More PR-Friendly

ImPRessions - Crenshaw Communications

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

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