Deirdre Breakenridge

APRIL 21, 2015

ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments. See you on the 28th!

Video 150

Video Viral Community Survey 150

Newsfile

FEBRUARY 28, 2024

company website, blogs). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. Stakeholder engagement involves building and maintaining positive relationships and trust with various groups connected to an organization, including employees, investors, customers, and the community.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

5W PR

JUNE 16, 2023

Beauty trends come and go, but some viral hairstyles have made a lasting impact in the world of TikTok and beyond. Celebrities and influencers have embraced the blunt bob trend, further popularizing it across fashion and beauty communities.

Trends 88

Trends Viral Fashion Tools 88

Waxing UnLyrical

FEBRUARY 26, 2013

Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon. Why we share.

Viral 102

Viral Advertising Advertising Study 102

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The coronavirus pandemic will pass eventually, but it’s a good reminder to everyone that direct communication helps people feel like part of the team and go about their routine in a relatively normal way. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Out of sight can’t mean out of mind.

Employee 156

Employee Leadership Viral Small Business 156

Stephen Waddington

FEBRUARY 10, 2019

It’s an issue I explored in a blog post this week. ?? It's published a guide to community management on the platform. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received?

Viral 68

Viral Journalism Analytics Case Study 68

MaccaPR

JANUARY 8, 2021

Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. asked Arik. “My

Social Media 62

Social Media Trends Marketing Viral 62

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Mashable also realized that its community was looking for stories on subjects its reporters weren’t always covering.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Burrelles Fresh Ideas

JULY 11, 2023

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences.

Brand 55

Brand Branding Instagram Community 55

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. Our owners also take a lot of pride in being active members in their communities.”.

Energy 120

Energy Viral Storytelling Community 120

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. It now has more than 109 million followers.

Social Media 73

Social Media Ethics Trends Viral 73

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. ” Continue reading at your own peril if you’re not that far!].

Strategy 258

Strategy Trade Shows Case Study Course 258

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. It was no official confirmation, but the impact of the update was felt across the SEO community. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Mindful Marketing

DECEMBER 20, 2023

The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings. If we were posing questions that were legitimate and providing truthful answers, I can see how it would benefit the community.

Ethics 94

Ethics Marketing Sports Education 94

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie. Why Does It Work?

How To 76

How To Marketing Viral Community 76

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). You don’t need viral campaigns, you need the right links from the right places. . Write the right, expertly crafted content.

SEO 125

SEO Google Hotels Strategy 125

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. Was this in place 10 years ago?

Social Media 88

Social Media Media Resources Creativity 88

Ishmael's Corner

OCTOBER 5, 2014

Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. Prediction 1: The Pope’s Selfie Goes Viral. Prediction 8: VentureBeat Creates Community Platform Called “Burnt Toast”. Edelman blogging about the death of Robin Williams as a PR opportunity.

Industry 138

Industry Communications Viral Crisis 138

Sword and the Script

MAY 12, 2020

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. Names and bylines on blogs. Many companies use their blogs to complement or supplement announcements. Put bylines and datelines on your blog posts and content.

Company 99

Company Survey Pitching Report 99

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. If not, don’t worry; James Timpson fills you in via this post on Jeff Bullas’ blog. Most viral April Fools videos of 2014. What do you do to get your community buzzing? Around the Web Business Building Marketing buzz marketing viral marketing'

Viral 40

Viral Marketing Web Big Data 40

Prohibition

MAY 10, 2023

UGC can take many forms, including social media posts, blog articles, videos, images, reviews, and more. This increased engagement can help you build a stronger online community and can ultimately lead to more conversions and sales. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Like a lit fuse, her post burned through the tech community and exploded into public consciousness. Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go. The cultural impact was huge, yet the United crisis also shows business resilience.

Airlines 180

Airlines Reputation Journalism Crisis 180

PR 20/20

NOVEMBER 11, 2016

Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. Seeking links for off-page SEO requires you to leave your comfort zone and reach out to others across the online community. Ask fellow bloggers for links.

SEO 80

SEO Infographics Strategy Viral 80

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. LinkedIn: The LI community is a little more straight-laced than Facebook and Twitter. Well, let us catch you up!

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Critical Mention

OCTOBER 21, 2018

Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Social media and crisis communications is one of the fastest growing areas of specializations out there. Go where the community is having the conversation.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? For insight, we spoke with Courtney Lopez , who along with with her husband Chris, blogs at Courtney’s Sweets and Know Your Produce. Sally has ONE viral post that brings in all those views.

Pitching 120

Pitching Instagram Viral YouTube 120

Waxing UnLyrical

MAY 10, 2013

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” A story has been making the rounds this week, and which I finally read a couple of days ago.

Viral 111

Viral Community LinkedIn Blogging 111

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. A final lesson for our MaccaPR blog readers?

Instagram 98

Instagram Crisis Local Privacy 98

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence.

Social Media 60

Social Media Strategy Media Survey 60

Waxing UnLyrical

SEPTEMBER 16, 2015

However, with each emerging platform and tool that enters the workplace or discussion in the social media community, the shadow of potential dark uses and features arises as well. This conference hosted by the University of Central Florida is open for both practitioners and researchers who present their work in crisis communication.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Konnect Agency

APRIL 20, 2021

While fully-developed statements can’t, and shouldn’t be, crafted before the crisis takes place, it’s often a relief for communications teams to have pre-approved statements ready to go so they can focus on the larger needs of the organization in that critical moment. What went well?

Crisis 52

Crisis Brand Branding Crisis Communications 52

Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. With a keen interest in social media, she blogs regularly at In My Humble Opinion… ; other passions include singing (professionally trained for over a decade!),

YouTube 87

YouTube Viral Video Social Media 87

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. Nur Ashour, the founder of blog Catastrophic Cook, recently took to twitter to report that she was harassed for wearing a hijab in Dallas Starbucks, which was picked up by press outlets worldwide.

Fashion 75

Fashion Telecommunications Crisis Training 75