Waxing UnLyrical

MAY 13, 2013

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership.

Blogging 78

Blogging Exercises Survey Google 78

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Case studies make for excellent blog posts too. click image for higher resolution) 3.

Case Study 122

Case Study Study Company B2B 122

5W PR

AUGUST 28, 2020

Since media coverage isn’t a one-and-done exercise, several strategies go into achieving the right coverage and using the coverage in effective relationship building and sales marketing. Whether it’s a blog article or a marketing video, brands should put a spin on the content to evoke the reader’s emotions. Know the Target Audience.

Media 103

Media Exercises Study Social Media 103

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. Expanding the right to vote to include more citizens has been an ongoing exercise since the Constitution came into force 231 years ago.

Communications 201

Communications Nonprofit Employee Local 201

PRSay

SEPTEMBER 10, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Conduct a thorough “what if” exercise for controversies and determine how you’ll mitigate them. This year’s theme is “Doing the Right Thing.” Update your conflict policy.

Ethics 135

Ethics Policies Guidelines Employee 135

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. indulges readers in his own personal life, his daily routine, and exercise morals.

Blogging 44

Blogging Training Exercises Sports 44

The Proactive Report

JUNE 4, 2018

Build a community of like-minded individuals who have an affinity for your brand and know, accept, understand, and support the organization. Craft messaging that resonates with different audiences. Deliver that message to the right people, in the right place, at the right time. Engage and build rapport with your audiences.

Analytics 127

Analytics Data Exercises Social Media 127

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.

Media Relations 232

Media Relations Marketing Media Fashion 232

Stephen Waddington

MAY 2, 2020

Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

5W PR

AUGUST 16, 2021

Having entertaining content is the cornerstone of making those audiences keep coming back for more, which will eventually help companies build a loyal community of customers and followers. The post Influencer Marketing in the Gaming Industry appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Trust and Relationships.

Industry 78

Industry Marketing YouTube Exercises 78

Stephen Waddington

MAY 19, 2020

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Shift Communications

DECEMBER 6, 2021

CEOs stepped up in droves to make promises to the BIPOC community that they were heard, understood and welcomed within the company. Community engagement. Every DE&I program can benefit greatly by engaging with the community in which it thrives. Ensure you have C-suite buy-in. This cannot be allowed to become lip service.

Communications 78

Communications Employee Financial Community 78

Waxing UnLyrical

NOVEMBER 11, 2016

A simple exercise. Exercise = work. The best exercises are, I think, simple. The thing is, the best exercise in the WORLD is not going to make a darn difference if you don’t actually do it. Can you… Create excellent, valuable content for your blog. ” And on the right? Fill it out. Your one thing.

Exercises 79

Exercises Banking Training Twitter 79

Stephen Waddington

APRIL 9, 2020

We’re seeing a big sense of community – just today I got a leaflet though my door with a phone number to call if I am self-isolating and need supplies or in case I just need someone to talk to. We are so connected with everyone else in the country, The Fear of Missing Out has lost its power. But the novelty is wearing thin.

Healthcare 96

Healthcare Exercises System Crisis 96

Action PR

MARCH 26, 2020

Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. In fact, this is the main contributor to good heart health outside of exercise. delivers to local communities. has been helping local communities by delivering a fridge-full of Gosh! And with good reason too.

Exercises 52

Exercises Training Local Crisis 52

Waxing UnLyrical

NOVEMBER 17, 2010

As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. They might be helpful to you as you continue on your path as a blogging Grasshopper. Preview before you publish.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Blogs – an executive’s own, plus a commenting strategy for others. The goal would be to gain some traction on each of the four.

Leadership 149

Leadership Trade Shows Healthcare Education 149

The Hoffman Agency

JULY 23, 2020

From weekly intern cohort meetings to one-on-ones with managers, team members and supervisors, The Hoffman Agency has shown their dedication to developing a sense of community within the agency. Getting outside, trying new trails and changing the scenery has been a great source of exercise and a big stress-reliever.? .

Storytelling 68

Storytelling Journalism Internal International 68

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Owned media and community management are the strongest areas of practice according to respondents. Community management – social media enables organisations to engage in conversations.

Publicity 111

Publicity Survey Measurement Community 111

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. In this guest post for Mark Schaefer ‘s {grow} blog , Brooke Ballard unveils her secret to developing meaningful online conversations.

Exercises 82

Exercises Small Business Resources Writing 82

Marketwired

MARCH 8, 2016

This is post 4 of our 5-part #CreativePR blog series. Communications professionals know that there’s no shortage of offerings all around us. What does a team brainstorm session look like in one of the most-engaged online PR communities today? Every campaign, pitch, or piece of content starts with an idea.

Internal 100

Internal International Exercises Tools 100

Konnect Agency

MARCH 31, 2020

As we settle into our third week of “stay home” quarantine, there is no shortage of advice, feedback, opinion and self-help blogs, posts, videos, live sessions and more to keep us informed and entertained. Next, our sense of community has shifted – for good. Even workout communities have changed.

Community 52

Community Education Video Local 52

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Waxing UnLyrical

MARCH 14, 2014

’ “ I learned a great deal from this exercise. So while this exercise was in jest, it reminded me of just how important it is to write smart, simple and (ideally) succinct subject lines that don’t sound spammy, or superficial, or flat-out ridiculous. Are there any exercises that have been particularly helpful for you?

Exercises 76

Exercises Writing Facebook LinkedIn 76

ReimaginePR

SEPTEMBER 19, 2016

If the answer is yes, you’ll amass a community of people who appreciate the way you present information. By defining a brand voice and sticking to it, no matter whether you’re on your blog, your social media channels, your offline engagements, etc., A brand voice helps you create a sense of trust with your audience.

Brand 120

Brand Branding Exercises Social Media 120

Prohibition

MARCH 16, 2021

Which of these do you think is a more compelling piece of content; A blog post and video highlighting to customers how to effectively wrap awkwardly-shaped presents, from footballs to Wendy houses. Audience insight – this is directly polling your own customers or social media communities to better understand them and their challenges.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Waxing UnLyrical

APRIL 9, 2013

I think that bloggers who exercise that level of discipline about their content are rare. Not because I couldn’t say more about Erin but because I just read one of her blog posts and need to go proofread my site for “could ofs” that should be “could haves.” Erin taught me the value of boundaries.

Exercises 97

Exercises Twitter Writing LinkedIn 97

Karen Freberg

JANUARY 12, 2018

I was having a conversation with a few people and they were sharing some of the great blog posts and articles Talkwalker was publishing. I immediately got a message back from the community manager, Richard (who is great and super supportive of social media professors!) I started reading their content, and I was like – wow!

Tools 40

Tools Education Analysis Social Media 40

Waxing UnLyrical

MAY 16, 2014

There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). Then I found Exercises for Writing Conversationally by Bethany Cramer , over on my friend Heather Whaling ‘s blog. So I decided to write about something else entirely. And so I dance.

Exercises 75

Exercises Writing Local LinkedIn 75

Waxing UnLyrical

JANUARY 29, 2014

If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” Trying to ascribe a specific percentage is a pointless exercise. You can find Rob on Twitter and on his blog. Guest Post by Rob Biesenbach. Speaking of Myths.

Exercises 83

Exercises Interviews Energy Communications 83

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Twitter is beginning to exercise these responsibilities. Learn more about healthcare PR, insurance PR, and technology PR in Scott PR’s Einsight blog, and follow Scott Public Relations on LinkedIn , Twitter , and Facebook. A person who is libeled can, of course, always seek legal action.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. After a hiatus last year from the annual list of predictions by the Content Marketing Institute (I was off being a Soldier for the very last time when CMI polled the community) I was honored to be included again this year ( slide #59 ; last but not least!):

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Waxing UnLyrical

JANUARY 22, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Oh, one other thing: my blog = my sandbox. pts Settings.

Exercises 40

Exercises Tourism Measurement Blogging 40

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. The exercise was highly subjective – hence so is the analysis and interpretation of the data. Jean has been a driving force behind the Global Alliance’s work to define a capability framework for PR. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60