Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. Here are my predictions for PR , content marketing and social media ; one each. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

The Proactive Report

JUNE 4, 2018

Build a community of like-minded individuals who have an affinity for your brand and know, accept, understand, and support the organization. But until now you’ve never had access to data about the actual people using your website or following you on social media. Craft messaging that resonates with different audiences.

Analytics 127

Analytics Data Exercises Social Media 127

Waxing UnLyrical

MAY 13, 2013

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership.

Blogging 78

Blogging Exercises Survey Google 78

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. Expanding the right to vote to include more citizens has been an ongoing exercise since the Constitution came into force 231 years ago.

Communications 201

Communications Nonprofit Employee Local 201

Karen Freberg

FEBRUARY 4, 2018

These two aspects of business and social media are at the forefront of what people are talking about across industries. There are still aspects that have not changed with the evolution of social media. What are your goals and what do you want to contribute to the larger community? Document, Don’t create.

Social Media 45

Social Media Media Education Industry 45

Stephen Waddington

MAY 2, 2020

Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Blogs – an executive’s own, plus a commenting strategy for others. The goal would be to gain some traction on each of the four. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. indulges readers in his own personal life, his daily routine, and exercise morals.

Blogging 44

Blogging Training Exercises Sports 44

Stephen Waddington

MAY 19, 2020

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

APRIL 9, 2020

We’re seeing a big sense of community – just today I got a leaflet though my door with a phone number to call if I am self-isolating and need supplies or in case I just need someone to talk to. We are so connected with everyone else in the country, The Fear of Missing Out has lost its power. But the novelty is wearing thin.

Healthcare 96

Healthcare Exercises System Crisis 96

Waxing UnLyrical

NOVEMBER 11, 2016

A simple exercise. Exercise = work. The best exercises are, I think, simple. The thing is, the best exercise in the WORLD is not going to make a darn difference if you don’t actually do it. Can you… Create excellent, valuable content for your blog. ” And on the right? Fill it out. Your one thing.

Exercises 79

Exercises Banking Training Twitter 79

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Media relations – media relations is declining as an area of public relations practice, although it remains a core activity with half of respondents ranking it as important.

Publicity 111

Publicity Survey Measurement Community 111

Prohibition

MARCH 16, 2021

This is in part down to the fact that good content marketing can hold a visitor’s attention for much longer than, say a social media ad, but also because the nature of content marketing is about providing people the answers to what they’re looking for, without them even actively searching for it. Imagine you’re a gift wrapping company.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers?

Exercises 82

Exercises Small Business Resources Writing 82

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Action PR

MARCH 26, 2020

Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. In fact, this is the main contributor to good heart health outside of exercise. delivers to local communities. has been helping local communities by delivering a fridge-full of Gosh! And with good reason too.

Exercises 52

Exercises Training Local Crisis 52

Waxing UnLyrical

NOVEMBER 17, 2010

As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. They might be helpful to you as you continue on your path as a blogging Grasshopper. Preview before you publish.

Blogging 86

Blogging Writing Facebook Twitter 86

ReimaginePR

SEPTEMBER 19, 2016

If the answer is yes, you’ll amass a community of people who appreciate the way you present information. By defining a brand voice and sticking to it, no matter whether you’re on your blog, your social media channels, your offline engagements, etc., A brand voice helps you create a sense of trust with your audience.

Brand 120

Brand Branding Exercises Social Media 120

Marketwired

MARCH 8, 2016

This is post 4 of our 5-part #CreativePR blog series. Communications professionals know that there’s no shortage of offerings all around us. What does a team brainstorm session look like in one of the most-engaged online PR communities today? Every campaign, pitch, or piece of content starts with an idea.

Internal 100

Internal International Exercises Tools 100

Konnect Agency

MARCH 31, 2020

As we settle into our third week of “stay home” quarantine, there is no shortage of advice, feedback, opinion and self-help blogs, posts, videos, live sessions and more to keep us informed and entertained. Next, our sense of community has shifted – for good. Even workout communities have changed.

Community 52

Community Education Video Local 52

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Karen Freberg

JANUARY 12, 2018

I am really excited to be using Talkwalker not just for myself, but advocate this as a great search tool to use for both of my social media classes this semester at the University of Louisville ( #Freberg18 and #FrebergSM ). Google Alerts gives you a lot of results, but Talkwalker can give you a lot from a range of social media sites.

Tools 40

Tools Education Analysis Social Media 40

Waxing UnLyrical

APRIL 9, 2013

I think that bloggers who exercise that level of discipline about their content are rare. Not because I couldn’t say more about Erin but because I just read one of her blog posts and need to go proofread my site for “could ofs” that should be “could haves.” Erin taught me the value of boundaries.

Exercises 97

Exercises Twitter Writing LinkedIn 97

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. The exercise was highly subjective – hence so is the analysis and interpretation of the data. We’ll adapt as we have with social media, content marketing, influencer marketing and PESO. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Waxing UnLyrical

MAY 16, 2014

There’s plenty in there for me to read; I’m woefully behind on my blog reading (and commenting, and sharing… sigh…). Then I found Exercises for Writing Conversationally by Bethany Cramer , over on my friend Heather Whaling ‘s blog. So I decided to write about something else entirely. And so I dance.

Exercises 75

Exercises Writing Local LinkedIn 75

Karen Freberg

MARCH 29, 2018

Matt Kushin has a great exercise he shared on his blog about how he integrated this concept into his classes. Kelli Matthews also implemented a great listening and monitoring assignment for her students at Oregon on identifying influencers on social media for clients. How did this all work out?

Marketing 45

Marketing Social Media Exercises Strategy 45

Karen Freberg

MARCH 24, 2020

While it is not a dedicated social media book – it is a public relations book! If you look closely – there is a diverse group of icons there, along with a chess piece to give praise to my social media book. We have a lot of resources, exercises, activities, case studies, and stories to share.

Case Study 60

Case Study Creativity Study Course 60

Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Self-disclosure.

Study 120

Study Writing Facebook Groups 120

Waxing UnLyrical

JANUARY 22, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Oh, one other thing: my blog = my sandbox. pts Settings.

Exercises 40

Exercises Tourism Measurement Blogging 40

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Were they paid?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Now consider this exercise in the real-time social media scenario.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. While it’s not the first time I’ve been named to a list , given the effort, equity, and sheer mental exercise I’ve poured into marketing, PR and social media every day, it’s nice to be recognized.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. The model itself is pure genius.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Karen Freberg

JANUARY 21, 2019

While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. In the meantime, I have seen many conversations arise about what to cover in a social media class in 2019.

Social Media 75

Social Media Media Education Conference 75

Waxing UnLyrical

AUGUST 22, 2010

The Chuckle-icious Seven If you’re looking for some great blog posts for when you need a chuckle, here they are: 1. Why: A new discovery of mine thanks to Brian Meeks , twins Alexandra and Kymberly dole out fitness advice that will exercise your laugh muscles along with everything else. Regardless, thanks for visiting!

Twitter 68

Twitter Facebook Measurement Blogging 68