Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. D’oh, you say.

Blogging 86

Blogging Writing Facebook Twitter 86

Prohibition

MARCH 16, 2021

Which of these do you think is a more compelling piece of content; A blog post and video highlighting to customers how to effectively wrap awkwardly-shaped presents, from footballs to Wendy houses. Audience insight – this is directly polling your own customers or social media communities to better understand them and their challenges.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. The second part of the title of the book focuses on creative innovations to evidence-based practices. We have a lot of resources, exercises, activities, case studies, and stories to share. BIG ANNOUNCEMENT.

Case Study 60

Case Study Creativity Study Course 60

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. The exercise was highly subjective – hence so is the analysis and interpretation of the data.

Analysis 60

Analysis Technology Tools Exercises 60

Karen Freberg

DECEMBER 18, 2019

I had my students curate content for the community (ex. articles, blog posts, videos, etc) and create blog posts on various subjects. Part 1 is still the audit – same as shown in my social media book – but Part 2 is the creative activation of these insights for the personal brand. What does this mean?

Social Media 52

Social Media Media Video Course 52

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Karen Freberg

MARCH 29, 2018

Matt Kushin has a great exercise he shared on his blog about how he integrated this concept into his classes. This would be a key element to keep in mind if you want to replicate this assignment in your own community. So, how do you teach influencer relations and marketing for students?

Marketing 45

Marketing Social Media Exercises Strategy 45

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. B: I set the price. It’s June 2016.

Writing 83

Writing Google Blogging Exercises 83

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. You may be asking what conference is this and where do I sign up.

Creativity 40

Creativity Social Media Education Conference 40

Waxing UnLyrical

OCTOBER 22, 2010

They also helped promote the Life… supplemented™ awareness campaign by blogging, tweeting, and giving shoutouts at industry events. Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL!

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. The Chuckle-icious Seven If you’re looking for some great blog posts for when you need a chuckle, here they are: 1. Wanna Subscribe?

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). Image: rubyblossom. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. The biggest PR lesson here – because what is this campaign, if not an exercise in trying to raise awareness? Now you see it, now you don’t.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Read more: The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros.

B2B 118

B2B Marketing Survey Software 118

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. Read lots and lots and lots of blogs and books. Invest in professional development.

Sports 245

Sports Agency Industry Creativity 245

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. The whole point of the exercise is to get closer to buyers. They are not created keeping buyers in mind.

How To 120

How To Tools Exercises Viral 120

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. Read lots and lots and lots of blogs and books. Recognize the difference and never stop learning.

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. . — Jeff Perkins (@jeffperkins8) December 7, 2016. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Stephen Waddington

MAY 12, 2019

PRCA Census: £15 billion UK industry on the march The PRCA Census is a must-readbench marking exercise of the public relations industry in the UK. There’s a full write up on my blog. ?? We’ll recap the previous sessions and discussions among the Facebook community of more than 400 active members. But growth has come at cost.

Local 60

Local Storytelling Exercises Banking 60

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. These include shareholders, media, staff, suppliers, customers, and the local community. Each set of stakeholders represents a different conversation between the organisation and its audiences.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. Twitter is the largest ever market research exercise that no one ever commissioned.

Publicity 164

Publicity Ethics Data Community 164