Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120

B2C B2B Software Consumer 120

Stephen Waddington

JULY 10, 2017

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Community and commonality are frequently incorrectly transposed.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 101

Customer Service Travel Web Facebook 101

Sword and the Script

DECEMBER 3, 2019

Buyers on AWS Data Exchange will not be the quintessential PR customer Meltwater usually serves. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. So, take the investment community for example.

Data 87

Data Enterprise Survey Instagram 87

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. Blog Valentines That Make Business Sense. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Happy Valentine’s Day!

Customer Service 99

Customer Service LinkedIn Social Media Google 99

ReimaginePR

JULY 11, 2015

Please excuse the formatting and other errors in this blog. Customer Experience: Call it Customer Support, Customer Success or whatever else you want, if your customer service is lacking, nothing you say about yourself matters. It is your shared values that will help you build and best serve your community.

Storytelling 120

Storytelling Community Customer Service Brand 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Like a lit fuse, her post burned through the tech community and exploded into public consciousness.

Airlines 180

Airlines Reputation Journalism Crisis 180

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

JANUARY 12, 2015

How Do You Start Over After Building a Successful Blog? Why: How does one start from scratch after building a successful blog and community? Is Your Self-perception Killing Your Blog? Never Underestimate the Power of Consistent Customer Service. Image: mario via Flickr, CC 2.0. This is a remarkable read.

Customer Service 40

Customer Service Web Community LinkedIn 40

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She always improves my work. That’s thanks to you.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Polaris

SEPTEMBER 4, 2014

Blog posts addressing the subject offer loads of encouragement, with titles like “Everything you need to know about public relations to do-it-yourself,” “7 steps to better do-it-yourself PR”? At worst, it’s a recipe for corporate disaster. PR encompasses all forms of business communication.

Publicity 100

Publicity Interviews Reputation Construction 100

Communications Conversations

APRIL 27, 2017

And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). Who says the CEO can’t also handle customer service? In fact, he often serves as a “customer service” rep of sorts for UW-EC.

Twitter 60

Twitter Customer Service Interviews Employee 60

Waxing UnLyrical

MAY 19, 2014

Ken Muller shares a personal experience where automation enhanced his customer service experience. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). Why: For automation to be effective, and worthwhile, there needs to be a human touch.

Customer Service 72

Customer Service Resources B2B Facebook 72

Sword and the Script

JUNE 3, 2020

She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. As president, she’ll lead the company’s operations and corporate strategy. in 2019, reaching a record $4.5 billion ,” according to a new report from Burton-Taylor International Consulting.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. I have met so many remarkable professionals through blog posts I have written, or a comment that I made on someone else’s blog, or a twitter chat in which I participated.

Education 150

Education Training Course Social Media 150

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Contrarian Scaling —Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. corporate cringe ).

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. corporate cringe ). Reputation. Extra Mile.

B2B 52

B2B Strategy eBook Small Business 52

Stuart Bruce

OCTOBER 30, 2014

Gigantic multi-national and trans-national corporations have no respect for borders or governments. We can understand how Facebook and Twitter conversations can represent different parts of the community. Even if you don’t choose to be transparent people will see through your corporate armour. It’s about doing the right thing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. When done strategically, your content could rank on Google easier with LinkedIn than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). Sometimes that means taking care of their customer service needs.

Insurance 60

Insurance Insurance Social Media Corporate 60

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

Social Media 40

Social Media Media Community Web 40

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! Many corporate CEOs would love to give a TED talk, as you have – what advice do you have for aspiring TedX speakers? Source: Amazon ).

Interviews 54

Interviews Financial Social Media Crisis 54

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 5) Alignment of marketing and customer success. 4) New emphasis on trust.

Social Media 91

Social Media Marketing Media Creativity 91

Waxing UnLyrical

JANUARY 30, 2013

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. Here’s a post from the Streak blog that explains these features.

Small Business 108

Small Business System Google Examples 108

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. This provides a great example of cheap metrics that don’t inform you about how effectively you are contributing to corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. “The JIC is responsible for coordinating messages, researching inquiries, and is the center of our communications strategy.&#

Social Media 61

Social Media Media Crisis Energy 61

PR Fuel

OCTOBER 16, 2018

Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. Let it be known that if someone is seeking information on corporate issues they should contact Jane Doe.

Web 40

Web Pitching Local Report 40

MaccaPR

FEBRUARY 10, 2015

As far as I know, Swift could have a stadium full of publicists and social media specialists frantically tweeting, Tumblring, Instagramming, YouTubing, Facebooking and blogging on her behalf. Lesson #6 - Transform Your Customers into A Community. When did you last ask customers to send you images of your product in use?

Social Media 48

Social Media Marketing Media YouTube 48

Waxing UnLyrical

DECEMBER 14, 2012

You know the drill, if you publish a blog (especially one with multiple contributors), tweak this, clean up that, etcetera etcetera. Kirk Hazlett’s posts, for example, often reinforce the strong customer service element in good public relations and how, while “it’s not rocket science,” it does take hard work.

Facebook 87

Facebook Customer Service LinkedIn Examples 87

Waxing UnLyrical

SEPTEMBER 27, 2010

I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. But my only real goal was to hold their corporate toes to the fire, and to have a few laughs along the way. Oh, one other thing: my blog = my sandbox. Anything else is a bonus.

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

APRIL 10, 2013

They also have really good customer service. I love that it integrated Buffer a while back, and it’s a great way for me to go through my favorite blogs fairly quickly, curate and share what I like, and then save what I want for later. Time tracking and invoicing. Based in the Washington, D.C.,

Tools 105

Tools Skype Google LinkedIn 105