The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Twitter is an essential commodity that benefits the State Department, Open Source Intelligence (NSA, NRO, CIA, FBI), and Corporate Intelligence (NASDAQ, DOW, etc). It could just mean corporate raiding. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

Reputation Us

FEBRUARY 9, 2021

The :90 minute training session will prepare your company’s leaders to be formally trained to unify your corporate messages across all departments so to be consistent, clear and concise. The training is intended for company executives, board members, HR supervisors and front-line customer service managers.

Training 78

Training Exercises Customer Service Interviews 78

5W PR

JUNE 15, 2020

It’s infinitely better to stand up and admit where things went wrong, either personally or corporately. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle. That doesn’t mean pandering. Or it could be some or all of these.

Crisis 113

Crisis Digital PR Retail Reputation 113

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. What’s important for CEOs, their boards, and CMOs to know is that there’s a clear difference between corporate mission and brand purpose.

Brand 88

Brand Branding Survey Study 88

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120

B2C B2B Software Consumer 120

Waxing UnLyrical

JULY 1, 2013

3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service. Business Customer Service Resources Shonali Burke Social Media Weekly Roundup grumpy cat power'

Customer Service 93

Customer Service Resources Writing LinkedIn 93

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 101

Customer Service Travel Web Facebook 101

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. So instead, I put together a Listly list (my new favorite toy!)

Customer Service 99

Customer Service LinkedIn Social Media Google 99

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Like a lit fuse, her post burned through the tech community and exploded into public consciousness.

Airlines 180

Airlines Reputation Journalism Crisis 180

PR Matters

MAY 27, 2014

Instead, however, we have people in companies thinking and behaving in a corporate rather than an empathetic way, which not only dehumanises them, but it also alienates those with whom they wish to engage. They do their work responsibly and are part of their communities. They respond to any issues or concerns.

Airlines 162

Airlines Advertising Advertising Customer Service 162

Waxing UnLyrical

JANUARY 12, 2015

Why: How does one start from scratch after building a successful blog and community? Never Underestimate the Power of Consistent Customer Service. Why: Customers enjoy reliability and predictability when it comes to business transactions. Around the Web Shonali Burke content strategy customer service new beginning'

Customer Service 40

Customer Service Web Community LinkedIn 40

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She always improves my work. Progress is slow.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind.

Brand 78

Brand Branding Customer Service Twitter 78

Waxing UnLyrical

JULY 21, 2014

Context and Community: the 2 Cs That Can Make Social Scoring Work. Why: In this goodie from the WUL vault, I share why social scoring without context is just a numbers game and how communities can be just as, if not more, influential than individuals with high social scores. Do you need an Email Marketing or Marketing Automation Tool?

Community 78

Community Customer Service Resources Web 78

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

NOVEMBER 3, 2014

Customer Service, Richard Nixon, and the Silent Majority. Why: Understanding and embracing the needs of the silent majority can boost your customer service ratings. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Customer Service 68

Customer Service Social Media Resources Government 68

Sword and the Script

DECEMBER 3, 2019

Buyers on AWS Data Exchange will not be the quintessential PR customer Meltwater usually serves. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. So, take the investment community for example.

Data 86

Data Enterprise Survey Instagram 86

Waxing UnLyrical

AUGUST 18, 2014

Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Communications Conversations

APRIL 27, 2017

And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). Who says the CEO can’t also handle customer service? In fact, he often serves as a “customer service” rep of sorts for UW-EC.

Twitter 60

Twitter Customer Service Interviews Employee 60

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Waxing UnLyrical

MAY 27, 2017

And we don’t just want to pay only for what we use, we are demanding more options, more flexibility, better customer service … and that means better communications. The point I’m making is this: We live in an on-demand world. “Come on, Shonali, it was one email,” you might be thinking.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Image by Emiichann (Own work) [Public domain], via Wikimedia Commons.

Technology 92

Technology Customer Service Retail Software 92

Waxing UnLyrical

MAY 19, 2014

The Human Touch of Automation: A Customer Experience Experience. Ken Muller shares a personal experience where automation enhanced his customer service experience. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Customer Service 72

Customer Service Resources B2B Facebook 72

wiredPRworks

DECEMBER 22, 2016

Up springs a collaboration chorus featuring HR, marketing, sales, PR, customer service – and community – together to broadcast the B2B brand experience in 360 surround sound in 3D: digital, direct and dynamic. Influential speakers become corporate spokespersons. Collaboration. Silos get busted in 2017.

B2B 40

B2B Trends Marketing Customer Service 40

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

JUNE 3, 2020

She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. As president, she’ll lead the company’s operations and corporate strategy. in 2019, reaching a record $4.5 billion ,” according to a new report from Burton-Taylor International Consulting.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Contrarian Scaling —Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. corporate cringe ).

Small Business 52

Small Business Strategy eBook Reputation 52

Waxing UnLyrical

AUGUST 18, 2014

Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. corporate cringe ). Reputation. Extra Mile.

B2B 52

B2B Strategy eBook Small Business 52

Deirdre Breakenridge

OCTOBER 20, 2015

If you are looking for ways to improve your school’s PR program, here are several things that people like the most about their respective schools’ PR programs: community engagement, service-learning, active PRSSA chapters, guest speakers, group project, professor connections, and adjuncts.

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

MAY 8, 2015

They also have really good customer service. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I’ve started using Rebtel recently for VoIP-based phone calls, and it’s terrific! If you check them out, tell ’em I sent you.

Skype 40

Skype Customer Service Travel Leadership 40

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). Sometimes that means taking care of their customer service needs.

Insurance 60

Insurance Insurance Social Media Corporate 60

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

Social Media 40

Social Media Media Community Web 40

Critical Mention

APRIL 26, 2017

However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later. It’s all about customer service. Ask the right questions.listen.and engage your customers.

Sports 60

Sports Internal International Enterprise 60