The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. When is the best time to do PR? It is always the right time to do PR. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on.

System 62

System Google Policies Guidelines 62

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. What gives? I see 3 big reasons: 1 – Resources. Here’s why.

Brand 113

Brand Branding LinkedIn Twitter 113

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Q: How did the NYPL decide to start a blog program?

Community 120

Community Mobile Blogging Publicity 120

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Luckily, we’re experts on how to showcase the effect of communications in reports. What did the competitor do? Packaging and Presentation.

Analysis 195

Analysis Report Measurement Data 195

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same. Try our services.

Media Relations 173

Media Relations Media Pitching Survey 173

Buzzstream

APRIL 25, 2024

But what happens if they don’t link? You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. What Is an Unlinked Mention?

Brand 62

Brand Branding How To SEO 62

Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” Grant didn’t wonder whether what his company was considering was unethical; he knew it was wrong. His question to me was more about what he might do or say.

Ethics 94

Ethics Marketing Sports Education 94

Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. Despite my heart being firmly in the world of link building, I understood why. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Matt was right.

SEO 124

SEO Google Hotels Strategy 124

Sword and the Script

OCTOBER 20, 2020

What books do you recommend? Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. I may add or remove resources over time.

Resources 119

Resources Publicity Reddit Interviews 119

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Why this “standard” approach to SEO no longer works.

SEO 118

SEO Strategy Brand Branding 118

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. So, what’s to be done? Why You Absolutely Need a Ghostwriter.

Writing 217

Writing Content Marketing Blogging Meeting 217

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. Iliyana, can you give us a summary of what inbound means? The role of the business is to pull you into a brand with remarkable content. It’s two-fold.

Measurement 120

Measurement Case Study Pitching Agency 120

ReimaginePR

OCTOBER 3, 2016

In addition to the reasons I’ll expand on below, an ebook offers you the incredible opportunity to add your voice to a conversation that’s currently happening in your industry. And perceptually, it has more weight than a regular blog post. 5 Reasons Why You Should Create an eBook. I like those reasons, don’t you?

eBook 219

eBook How To Writing Community 219

Presspage

MARCH 31, 2023

Why it matters Most Corporate communication departments excel in managing a short-term crisis. Yet, what to do if a short-term crisis evolves and turns to the longer-term? Definitely different from what you would expect from a quality airport. Use all available data and insights to discover what matters to your audience.

Crisis 78

Crisis Travel Software Data 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. When I began, I had no idea what to expect. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Buzzstream

FEBRUARY 2, 2024

Does the data need to be more compelling? Did I reach out to the wrong person? After you’ve found their email address , focus on your email messaging. After you’ve found their email address , focus on your email messaging. I’ve been sending emails for years and getting pretty good links.

Pitching 62

Pitching Mobile Examples Study 62

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Managing your own blog takes time.

Blogging 99

Blogging Leadership LinkedIn Google 99

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. If they are, then there’s a pretty good chance you still need to be there too.

Social Media 149

Social Media Marketing Media Facebook 149

PR 20/20

FEBRUARY 20, 2023

W hom do you trust the most? I know this to be true in my life. Recently, a teammate posed the question: What’s your favorite shoe? So you bet the next time I am in the market for a new pair of shoes, I will refer back to that Slack thread. Here’s why. Our answers weren’t a simple brand name.

Strategy 84

Strategy Marketing Case Study Study 84

Sword and the Script

DECEMBER 30, 2017

Nine years ago, I came home from a tour in Iraq and went back to my job. I had been gone for a total of about 18 months. The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. Not long after that I started this blog and began writing.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Project management is everywhere.

Software 151

Software How To SEO System 151

Communications Conversations

APRIL 21, 2020

With unemployment approaching 2008-09 levels (and some projecting Great Depression 30% levels), finding a job the next few months to a year is going to be something a lot of people are doing. I’m sad to report that most people aren’t regular LinkedIn users. Consider: Commenting on local professional super networkers posts.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Mindful Marketing

FEBRUARY 4, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? Some creators of highway signs have adopted the same strategy. How about highways signs?

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Burrelles Fresh Ideas

DECEMBER 5, 2023

Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 97

Internal International Communications Employee 97

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. That’s why it’s where I always recommend one starts when implementing this approach. Owned media is content you create on a platform you own, such as your company’s website or blog. I promise you can do it.

Exercises 198

Exercises Google Writing Blogging 198

Communications Conversations

AUGUST 28, 2017

I wonder what MOA had been up to on the social front? Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. First, when did you change from the former blog format to the new version? Tim: My first project was relaunching the 55425 blog. Why the name 55425?

Blogging 87

Blogging Handbook Sports Internal 87

Sword and the Script

OCTOBER 25, 2022

We wanted to understand the context – so we asked respondents “ why ?” A word cloud based on those answers is published above and a representative sample of verbatim answers follows below. More types of content. Most communicators say the volume of work has grown, but so too has the variety of work. More crisis work. “A

Communications 122

Communications Crisis Internal International 122

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. You might be doing it wrong.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Cision

JULY 7, 2016

Daniel Sieger, senior vice president of brand strategy at Cengage, says instead of explaining all the details, give your audience an idea of what you stand for. What drew you to the field of PR? In college, I fell in love with the persuasive power of words. The potential for what we can do.

Education 227

Education Writing Pitching Groups 227

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. The event promised tips and tricks on how to manage clients and stakeholders who still demand those pesky AVEs. The event promised tips and tricks on how to manage clients and stakeholders who still demand those pesky AVEs.

Measurement 113

Measurement Analytics Course Advertising 113

The Resolution Blog

JULY 8, 2019

Do they want us in, or out of their platform when measuring owned media performance? Have you ever had to put a report together based on the performance of your brand or client’s Instagram posts? How easy do you find this without incorporating a third-party app to show, list and sort your posts by reach or engagement?

Instagram 120

Instagram Mobile Analytics Data 120

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. Editing content is not only okay—it’s preferred. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Great, so how do I know if a post is worthy of being a content edit?”.

SEO 52

SEO Google Engineering eBook 52

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. What do you guys think? The content you should be creating 2018 plans are underway and creatives are about to be brought to life.

Tools 136

Tools Publicity SEO Measurement 136