NewsWhip

AUGUST 17, 2023

Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about.

Infographics 153

Infographics Travel Product Launch Video 153

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Step 1: Choose a Relevant Theme – Choose a holiday press release theme that fits your brand, like product launches, special editions, holiday sales, CSR efforts, industry insights, or milestones.

Examples 116

Examples Energy Retail Product Launch 116

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Write the book.

Leadership 149

Leadership Product Launch B2B Software 149

Burrelles Fresh Ideas

MARCH 12, 2024

You can build on the efforts of PR professionals by creating your own content writing strategy. A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media Reputation 79

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Business milestones and achievements When your business has an anniversary or another important milestone write a media release with this as the angle.

Writing 45

Writing Media eBook Survey 45

Prohibition

FEBRUARY 2, 2024

In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

Mobile 89

Mobile Transportation Automotive Policies 89

PR Fuel

DECEMBER 2, 2020

You can use a blogging service such as WordPress or Medium, to publish this press release. Write A Pitch. Once you have found potential journalists/publications for your press release, you have to write a pitch. You might find another distribution service working for announcing product launches.

Pitching 66

Pitching Writing Product Launch Blogging 66

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. Promoting your company’s presence on the web via social media, websites, and blogs.

Product Launch 91

Product Launch Social Media Newspapers Writing 91

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR 20/20

SEPTEMBER 9, 2022

You have to consider the audience and goal of what you’re writing. However, if you’re drafting copy for a blog post on a new product launch, there’s an exception to writing longer copy. In fact, HubSpot says 2,100 - 2,400 words is a good benchmark to get your blog post to rank better in search results.

Marketing 72

Marketing Case Study Product Launch Examples 72

Sword and the Script

JUNE 13, 2023

Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Research, read, be active in the respective community and write compelling pitches. Or just reply to this message if you are a subscriber and receiving blog posts by email. PR needs to do that too. You can download it here. >>>

Journalism 134

Journalism Media Relations Report Media 134

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

SEO 65

SEO Writing Engineering Product Launch 65

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! When you’re writing a press release, there are a lot of elements to think about. A crucial part of writing a press release is considering SEO. Their product is in direct competition with yours. Not so fast!

Writing 81

Writing Small Business SEO Local 81

Barokas

JULY 6, 2020

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media.

Consumer 131

Consumer Product Launch Agency Sports 131

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. Write About a Newsworthy Topic. Remember to keep it succinct! Craft a Good Headline.

Writing 59

Writing SEO Google Local 59

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo? Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Norton's Notes

APRIL 22, 2016

I could spend hours trawling through various interior and style blogs and Pinterest, looking for inspiration and mentally planning what my future house will look like. So, I’ve compiled a list of the top 25 interior blogs – hoping that each one will give you some kind of inspiration and ideas. Bright Bazaar Blog.

Blogging 28

Blogging Retail Trends Product Launch 28

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. 13) Most plan their stories in the near term.

Survey 170

Survey Media Relations Pitching Media 170

Rock the Status Quo

AUGUST 15, 2014

Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity. Amy also shared these three tips on pitching: Know what the person you’re pitching actually writes about.

Pitching 272

Pitching Viral Interviews Education 272

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. Press releases are different than content marketing blog pieces in that they’re also written like a news story. Gain Backlinks. Brand Visibility.

SEO 52

SEO Engineering Web Trade Shows 52

ISEBOX

SEPTEMBER 27, 2016

When you write the release, write it as if it’s a free standing article all of its own. And it provides the angle (while making it interesting enough for the journalist to choose to read on) for which we are writing the article. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release?

Writing 70

Writing Product Launch Fashion SEO 70

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? What do they write about? What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. How will a move or product launch specifically help a business, and how will any benefits trickle down to the customer/user? I used the G.I. Any pet peeves with PR people?

Meeting 91

Meeting Transportation Media Journalism 91

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 196

Marketing Content Marketing Data Social Media 196

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Use your own product.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? What do they write about? What language do they use?

Creativity 76

Creativity Product Launch Examples Energy 76

PR Fuel

DECEMBER 21, 2020

It could be a product launch, hiring a new CEO, etc. When you promote an event such as a product launch , you want to send out the information with plenty of time for them to react. A journalist or blog owner is a busy job. They have deadlines they need to meet and copy to write, so their time is valuable.

Product Launch 52

Product Launch Analysis Report Interviews 52

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. The answers are starting to feel repetitive and formulaic.

Interviews 104

Interviews Publicity Technology Social Media 104