5W PR

MARCH 4, 2024

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. million people tuned in to all or part of the Super Bowl, topping last year’s record of 184 million.

Fashion 60

Fashion Viral Trends Television 60

ReimaginePR

NOVEMBER 17, 2020

Here’s what they are: The First Deadly Sin of Brand Storytelling: Your Stories aren’t Actually Stories. Your story doesn’t end with set back, but good brand storytelling, like any good storytelling, hinges around the drama of what went wrong before it went right. What does this new knowledge say: about your brand? Hey, I get it.

Storytelling 156

Storytelling Brand Branding Meeting 156

Shift Communications

NOVEMBER 29, 2022

One of my favorite quotes from McDonald’s CMO Morgan Flatley reflecting on recent marketing success was how brands must “move at the speed of culture,” offering highly relevant moments for customers to not simply engage with a brand, but actually create with the brand and make it part of their everyday. This will cultivate superfans.

Consumer 78

Consumer Trends Marketing SMB 78

Sword and the Script

NOVEMBER 20, 2018

To be sure, it’s not all entirely bad, and I recently spent considerable time going through many of those 266 million posts and selected six distribution tips that are worthy of your consideration. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Shift Communications

AUGUST 8, 2022

Still, business leaders and their teams are often reluctant to speak out, concerned about how their message will land or if they will alienate stakeholders. Grammy-winning singer Lizzo came under fire after “unintentionally” using an offensive slur on her new song “GRRRLS.” It’s capitalism.”. Others, like racism, are cut and dry.

Crisis 78

Crisis Brand Branding Case Study 78

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. For example, Josh Bernoff , recently wrote: “Your press release is worthless. 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? The size of the firm didn’t seem to matter either.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Mora Communications

JANUARY 3, 2018

An effective PR public relations campaign is a gradual building process. As we head into the New Year, it’s good to reflect on what is and isn’t working when it comes to your marketing strategy. But, it is not a fire sale and success does not happen overnight. Give it time to work. Media begets media.

How To 40

How To Newspapers Print Interviews 40

Solo PR Pro

DECEMBER 10, 2019

This is a guest post from Solo PR Pro Premium Member, Karen Couf-Cohen. This post first appeared on The Association for Women In Communications blog. The poorly handled firing of a clergy member split a faith-based organization in half, with one suing the other. One, a faith-based organization, the other, a cultural institution.

Crisis 57

Crisis Leadership Case Study Nonprofit 57

Cision

APRIL 28, 2016

Too many brands are churning out uninspiring content, and your audience is ignoring it. If you don’t know what message your audience wants to hear, they’re going to ignore your content too. Then, figure out how your brand can solve those problems. What will your new role entail? Growth is driven by change.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Doctor Spin

MAY 30, 2023

As PR professionals , we’ve all heard the expression many times before. Learnings from the “Prince of Humbugs” PR Resource: The Conversion Theory PR Resource: The Amplification Hypothesis “There’s No Such Thing as Bad Publicity” “The Greatest Show on Earth” Phineas Taylor Barnum: “There’s No Such Thing as Bad Publicity” Phineas Taylor (P.T.)

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

APRIL 10, 2018

A sure-fire way to stir up debate – or plea for attention – in public relations is to call the press release dead. A sure-fire way to stir up debate – or plea for attention – in public relations is to call the press release dead. A couple weeks ago a client was locked out of their press release service. click image to enlarge).

Engineering 71

Engineering Content Marketing Analysis B2B 71

Shift Communications

MAY 15, 2015

Recently, my colleague Cathy Summers penned a blog post on when it might be appropriate to fire a client. Agencies, too, prefer not to be fired, or have their contract terminated. Or your agency’s role is to help support a specific one-and-done product launch and you do so expertly. And that’s a shame. Time is money.

Product Launch 60

Product Launch Agency Leadership Resources 60

The Resolution Blog

AUGUST 27, 2015

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. Ask Crystal. That seems cheap for such intelligence.

Tools 120

Tools Pitching Enterprise Web 120

The Resolution Blog

AUGUST 26, 2015

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. CrystalKnows: Frighteningly, Crystal really does know. Ask Crystal.

Tools 120

Tools Pitching Web Enterprise 120

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Why don’t you tell us more about yourself and your career? Can corporations really be ethical media enterprises? That situation arose.

Ethics 71

Ethics Agency Journalism Corporate 71

Sword and the Script

SEPTEMBER 10, 2016

“What’s the ROI of putting your pants on every day?” The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. asked Scott Monty in a modestly famous quip. “It’s You can’t buy it. You have to earn it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Shift Communications

NOVEMBER 30, 2015

It’s a brochure, a cultural touchpoint and an ideal place for not only aggregating content in one spot but also for measuring how effective your efforts have been in wooing prospects to check out your offerings. The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect.

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. How to Get People to Open Your Marketing Emails. There’s no shortage of awesome takeaways.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. How to Get People to Open Your Marketing Emails. There’s no shortage of awesome takeaways.

B2C 52

B2C Comparison B2B Data 52

PR in High Definition

DECEMBER 20, 2016

We see a lot of blog posts around this time of year looking at how to plan PR campaigns and set objectives. I wanted to spend a little time on the latter, because badly set objectives are one sure-fire way to make sure 2017 continually beats you with a (metaphorical) stick. One Direction. Which sectors?

Media Relations 48

Media Relations Leadership Resources Content Marketing 48

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

APRIL 28, 2015

Let’s hear more about this PR rock star… Let’s just get to the big question right out of the gate–you won the MN PRSA Young Professional of the Year last week at Classics. When I first started in PR, I always felt a little out of place. Or, share her loves (Hello–Tay-Tay! More on that later).

Writing 60

Writing Banking Blogging Meeting 60

MaccaPR

MAY 12, 2016

In two previous MaccaPR blog posts, you’ve bathed in career advice from such public relations luminaries as Honeywell’s Greg Zimprich, Fast Horse founder Jorg Pierach, Lola Red’s Alexis Walsko [Read Part One] , Explore Minnesota’s Alyssa Ebel and Haberman agency CEO Fred Haberman [Read Part Two]. Apply them to your own career.

Reputation 48

Reputation Newspapers Meeting Blogging 48

PR Conversations

MARCH 8, 2016

Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. We are now in Part V (How to Reach Special Publics) with thirteen chapters covered and a further twenty to come. I like that Mabel came to public relations as an expert in her field.

Publicity 40

Publicity How To Newspapers Radio 40

Bad Pitch Blog

NOVEMBER 8, 2009

Bloggers send more than a few emails asking to be removed from a media list, we also send emails to PR people to tell them why a pitch doesn’t work for their blog – and perhaps what might work in the future. I rarely receive a response from these notes – which is unfortunate and yet telling. Chinese water torture via email?

Pitching 60

Pitching Agency Customer Service Software 60

Bad Pitch Blog

FEBRUARY 28, 2010

I''ve been remiss and spent the majority of February thinking about the business of PR, wondering about pitches bad and good (*mostly bad*) and haven''t written a darn thing in this box. So Kevin and I can make fun of you to your face? So Kevin and I can make fun of you to your face? How many Richards do you know!

Pitching 48

Pitching Interviews Blogging Groups 48

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“ Content is fire. The trick is how to create content that is “fire” and will fire up audiences about your brand. Best Practices For PR Content. Start by knowing who your audience is and what they care about. Start by knowing who your audience is and what they care about.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Bad Pitch Blog

DECEMBER 9, 2010

According to something potentially resembling a release (the kind we advise against every frickin'' day), and distributed yesterday over PR Web, he’s hosting an “over-the-top holiday bash with the most influential Twitter and Facebook personalities in attendance.” No, we did not make that up. We will give you a minute to take that in.

Social Media 96

Social Media Airlines Facebook Fashion 96

Bad Pitch Blog

AUGUST 15, 2010

While getting rid of business is not in the handbook on How to Make Money During Tough Times , calling up your worst client and saying, “Go,” might just be the best thing that has ever happened to you.?? An "ass" is someone who treats you or your teammates like some kind of punching bag. The rest--give to the history books.??

Handbook 102

Handbook Conference Energy Meeting 102

Communications Conversations

OCTOBER 18, 2016

You know, the people holding the PR world together! (OK, And before you fire off 30 questions, no, this is not a scientific process. And before you fire off 30 questions, no, this is not a scientific process. So, just keep your questions to yourself and enjoy the list! It’s how wonderful she is as a person.

Agency 60

Agency Groups Public Affairs B2B 60

PR Fuel

AUGUST 7, 2018

Want to get journalists inquiries and responses with your press release? And as you have probably experienced, when you rush you tend not to put out your best work. And as you have probably experienced, when you rush you tend not to put out your best work. You sit down to rush through your press release. The result?

Writing 40

Writing How To Report Comparison 40

Bad Pitch Blog

APRIL 10, 2009

“If you’re savvy and energetic, you can do your own PR without special skills.” A few years ago, I wrote Full Frontal PR: Building Buzz About Your Business, Your Product, or You as a basic PR primer. I considered it PR for the uninitiated! Even as CEO of a PR firm, I tend to think otherwise.

Pitching 40

Pitching Construction Local Report 40

Bad Pitch Blog

JULY 6, 2006

Dan, One of the top reasons why CEOs get fired is "Denying Reality." based management consulting firm. Mark has some interesting thoughts on the demise of Ken Lay and how others can avoid his fate. Thanks for your time. The Bad Pitch blog stands by its position on dead pitches. This is worse. But a lot more final.

Pitching 40

Pitching Leadership Blogging Media Relations 40

Bad Pitch Blog

NOVEMBER 29, 2009

After years in your PR dream job you may now be among the unemployed, checking out job boards, receiving alerts from Indeed, scanning craigslist. You’ve sent your resume to anything in the neighborhood of your capabilities; then you stare at your PDA and wait. Here is how…. You''re forgetting the basics.

Interviews 43

Interviews Crisis Management Facebook Media Training 43