Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

The Proactive Report

OCTOBER 21, 2020

Communication is the bedrock of PR. And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. That’s the easy part.

Leadership 162

Leadership Pitching Social Media YouTube 162

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. A digital newsroom. Follow me on Twitter.

Tools 207

Tools Analytics Google Measurement 207

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Personalization is becoming the cornerstone of effective SEO. The Role of Video Content in SEO Today, 92.3%

SEO 85

SEO Mobile Engineering Ethics 85

Norton's Notes

JULY 17, 2014

In addition the World Service will receive an extra £13m to invest in digital journalism and the development of further language TV services over the next three years. So the future of journalism is creative clever digital journalism. I have long championed good quality journalism whether that be digital or otherwise.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. Use the technology we all have access to. Email brianne@landispr.com Technology Public Relations The post Five Steps to Manage Client-Agency Relationships appeared first on Landis PR.

Agency 64

Agency Meeting Technology Software 64

Landis PR

FEBRUARY 5, 2024

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. Effective public relations (PR) drives success in the fast-paced startup world. Stay ahead of the curve and let AI take your startup’s PR to new heights! Photo courtesy of Pixabay 1.

Publicity 59

Publicity Privacy YouTube Analysis 59

Sword and the Script

OCTOBER 29, 2020

SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a mention Recently an SEO vendor made a move into the PR space when SEMrush acquired the PR technology vendor, Prowly. But digital PR is much more about long term relationships.

SEO 68

SEO Strategy Software Digital PR 68

Landis PR

OCTOBER 11, 2023

We would like to know what questions you have for these strategic communications experts and our guest speakers from academia, technology and non-profit organizations. We’ll follow up after the conference in this blog with answers to your questions. Below is a list of some of the topics we’ll be discussing.

Communications 64

Communications Conference Policies Internal 64

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.

Strategy 88

Strategy Marketing Reputation Survey 88

Landis PR

SEPTEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. For the original blog, please visit here. In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Williams & Associates.

Energy 64

Energy Study System Writing 64

Landis PR

OCTOBER 11, 2023

We would like to know what questions you have for these strategic communications experts and our guest speakers from academia, technology and non-profit organizations. We’ll follow up after the conference in this blog with answers to your questions. Below is a list of some of the topics we’ll be discussing.

Communications 52

Communications Conference Policies Internal 52

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T.

Social Media 52

Social Media Media eBook Technology 52

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 176

Software SEO Company Tools 176

The Proactive Report

JANUARY 21, 2017

Read their blog. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision. Do your Homework. Be a fangirl.

How To 100

How To Media Case Study Resources 100

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. With all of that said, however, it does beg the question: Does the evolution of generative AI technology threaten to eventually replace marketers and content creators in the years to come?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Deirdre Breakenridge

NOVEMBER 11, 2015

This ability to turn social networking into business outcomes illustrates Geben’s contemporary approach to traditional and digital PR. After launching the company from her dining room, Heather’s fresh approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm.

Creativity 0

Creativity Community Storytelling Agency 0

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Have an interesting announcement from a PR technology vendor?

Software 93

Software Banking Technology Data 93

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Digital PR. The main point about digital PR is that it’s able to help companies increase their exposure and visibility.

Trends 88

Trends Data SEO Consumer 88

PR Conversations

NOVEMBER 22, 2023

Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. This can be achieved through the use of technology, such as AI and chatbots, which can provide instant and relevant responses to customer queries and concerns.

Brand 130

Brand Branding Ethics Engineering 130

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences.

Strategy 59

Strategy Company Communications Construction 59

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management.

Reputation 185

Reputation SEO Web Community 185

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. Brilliant content posted on your website, blog or newsroom will not do the job. DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Doctor Spin

MARCH 1, 2024

Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. 2) Long-form wins in data analysis of 912 million blog posts by Backlinko. These backlinks are important to digital PR and marketing for two primary reasons. Too many marketers believe that short content outperforms long form.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative.

Leadership 105

Leadership SEO Measurement Reputation 105

wiredPRworks

JANUARY 13, 2022

Customers are upgrading and updating everything from technology to influence. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. What does it take to really crush sales quotas in 2022?

Strategy 52

Strategy Training Insurance Insurance 52

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

OCTOBER 19, 2015

Here are some of the top quotes from each of the three speakers: Want to brush up on your basic PR skills? Check out our “PR Starter Kit!” As the technology has advanced, the role that we all play has also advanced.”. PR professionals are no longer solely responsible for communication. Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. How do today’s PR teams keep up? Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever.

Conference 59

Conference Consumer Social Media Google 59