5W PR

SEPTEMBER 28, 2023

Analyzing media options The media landscape is diverse, including traditional channels like TV, radio, and print, as well as digital platforms like social media, websites, and streaming services. Ad creation and submission Collaborate with the creative team to develop compelling advertisements that resonate with the target audience.

Media 78

Media Advertising Advertising Analysis 78

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In 2018, she founded PR-it , a global collective of independent health care communications, PR and creative experts, curated into virtual flash teams to deliver projects.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. ” Subscribe to Mindful Matters blog. McFarland maintains, “Play is a universal language that must be kept fully accessible for every child and child at heart.”

Company 97

Company Consumer Radio Employee 97

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Melissa Agnes

JULY 2, 2014

She wanted to be her best creative self, writing for a greater cause than simply selling a product. And watching her social circle express their true creative talents in theatre and music certainly wasn’t helping. Anything you say is likely to be put onto someone’s blog or Facebook, retweeted, and seen by everyone.

Reputation 250

Reputation Print Customer Service Creativity 250

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 98

Media Nonprofit Pitching Analytics 98

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. There are many more creative approaches to achieving a positive image. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

APRIL 26, 2016

For more on that subject, revisit this post from our Impressions blog. An exec I worked with once told me he didn’t exist until he saw his name in print. It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. Guaranteeing outcomes.

Print 120

Print Advertising Advertising Survey 120

Burrelles Fresh Ideas

MAY 7, 2024

These include the standard data most media monitoring firms provide, like media coverage volume (aka “counting clips”), impressions (circulation in print), ad value (or ‘media cost’). Content Authenticity Statement: 90% of this blog article was written by me, a human. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. Teaming up with Mattel, Crocs have given their Classic Clog and Crush Blog the Barbie makeover. And what better way to spark our interest further than by creating Barbie-themed Crocs!?

Wireless 62

Wireless Retail B2C Instagram 62

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic?

Content Marketing 144

Content Marketing Marketing Viral Study 144

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. I’m feeling inspired. The reason?

eBook 120

eBook Print Conference Measurement 120

Norton's Notes

APRIL 22, 2016

I could spend hours trawling through various interior and style blogs and Pinterest, looking for inspiration and mentally planning what my future house will look like. So, I’ve compiled a list of the top 25 interior blogs – hoping that each one will give you some kind of inspiration and ideas. Bright Bazaar Blog.

Blogging 28

Blogging Retail Trends Product Launch 28

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. For example, Ian suggests leveraging the 77 percent of American journalists who blog. He also discussed how to leverage your brand’s blog content in social ads as a more long-term method to gain media coverage.

Social Media 120

Social Media Media Pitching Media Training 120

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

5W PR

APRIL 9, 2019

It can cost money and time to creatively come up with a way to connect. Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible. Sure, reaching consumers offline can be more difficult than launching a digital campaign.

Consumer 60

Consumer How To Advertising Advertising 60

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better. Focus on creative, unique stories from which others can learn.

Automotive 87

Automotive Journalism Interviews Engineering 87

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Read more: How To Promote Your Blog With 107 Content Promotion Tactics. Read more: How Content Promotion Works for Blogs Big and Small: Our 11 Favorite Content Distribution Strategies.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Stephen Waddington

JULY 14, 2019

My wife edits almost every word published on my blog. It’s a critical part of the creative process. Editing and sub-editing have been a casualty of the shift from print to online. You need to get over it if you want to learn and grow. I’m back up north this weekend in Darlington. I need to level with you. There’s another factor.

Construction 83

Construction Policies Print Software 83

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Prohibition

JANUARY 6, 2023

In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Every PR campaign will have a number of objectives in mind, including print and online coverage discussing the campaign and a bit about the brand. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Konnect Agency

NOVEMBER 26, 2019

You may find yourself reading through your favorite website, magazine, or blog and not even realize that the editorial you are reading 100% paid for by the brand. Publications are getting increasingly more creative with the way in which they print or post paid media.

How To 80

How To Print Agency Social Media 80

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. My work primarily falls in the integrated marketing zone so my days include strategy, writing, creative campaigns, social media and working with vendors to get it all done. Anne Isenhower, Anne Isenhower Communications.

Meeting 98

Meeting Writing Pitching Case Study 98

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. there’s no limit to how creative you can be. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Waxing UnLyrical

JUNE 14, 2018

Think of the cost of gas traveling for interviews, new work clothes and printing costs. Glassdoor even has a Know Your Salary calculator you can print out during a salary discussion with your boss. Image: Alexis Brown via Unsplash, Creative Commons CC0. Write Off Job Expenses. Did you know job search expenses are tax deductible?

Print 71

Print Resources Technology Interviews 71

Stephen Waddington

DECEMBER 6, 2017

We were overwhelmed by a mix of creative, reflective and thought provoking submissions. Platinum will be available on Amazon Kindle and in print in Q3 2018. If you enjoyed this blog post you may like to receive future posts as they are published, via email. CIPR members rose magnificently to the challenge. Please sign-up here.

Print 0

Print Community Leadership Creativity 0

Barokas

JULY 17, 2017

From design elements which pay homage to the traditional lake house, to beautiful and creative street art adorning the walls, W Bellevue is something spectacular. As we marched toward Opening Day, one thing was clear: our PR approach had to be as non-traditional as the hotel itself.

Meeting 68

Meeting Hotels Travel Local 68

OnePitch

SEPTEMBER 8, 2022

We worked with the incredible team at Olive Garden to create branded wrappers that were available to download on the website for someone to print and wrap around a bouquet of breadsticks for a yummy way to ask someone to prom or to stand up at your wedding. Want more blogs like this? This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Barokas

JULY 17, 2017

From design elements which pay homage to the traditional lake house, to beautiful and creative street art adorning the walls, W Bellevue is something spectacular. As we marched toward Opening Day, one thing was clear: our PR approach had to be as non-traditional as the hotel itself.

Meeting 60

Meeting Hotels Travel Local 60

Presspage

NOVEMBER 20, 2018

It’s not exactly marketing and it’s not entirely journalism, but it’s not solely blogging either. Producing content for a social media influencer would require a different type of material and tone than working with a traditional print publication or providing updates to consumers.

Brand 60

Brand Branding Journalism Product Launch 60

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. So Much Data.

Report 81

Report Data SEO Analytics 81

Sword and the Script

OCTOBER 18, 2016

Sometimes that also wound up in print, but it was frothy that earned the interview. Has your PR firm stopped bringing creative ideas to the table? A boutique agency provides access to creative senior talent that won’t break the bank. And don’t miss a post: subscribe to this blog by email here.

Financial 60

Financial Pitching Banking Trends 60