Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021.

Marketing 167

Marketing Employee Content Marketing Training 167

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion between 2016 and 2017. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. The video has almost 100 million views. billion to $9.1

Film 131

Film Viral YouTube eBook 131

Cision

MAY 6, 2016

Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. The great thing about live video is that it allows everyone to be a broadcaster. 50 percent will increase use of video in 2016. It’s a risk.

Facebook 0

Facebook Marketing Video Film 0

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. Content Strategy is Vital.

Trends 105

Trends How To SEO Google 105

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

APRIL 12, 2022

million in 2016. If I’ve got this all right, then it’s been six long years since a venture capital firm has seen enough innovation and growth potential to invest in a PR tech startup. Propel raises $4.5 million seed round while Vetted is acquired by ITK Information Services. It raised a Series A round of funding for $1.1

Software 88

Software Pitching Measurement Enterprise 88

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? How to optimize video for search? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. According to the the Millennial Impact Report , the millennial generation became more engaged in philanthropic causes in 2017 than in prior years.

Corporate 168

Corporate How To Employee Nonprofit 168

Mindful Marketing

JANUARY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. Fortunately, few people need to promise to kill less.

Privacy 72

Privacy Social Media Trends Video 72

ISEBOX

JANUARY 14, 2016

Well, several reasons, such as a lack of good compression technology, and the fact that virtually no video content was digitized that early in the game. 1998 is now 2016, and the concept of “low-speed” connection is a thing of the past, except when you’re in a public airport. You know what “content” meant back then? Text and a photo.

Blogging 0

Blogging How To Video Course 0

Mindful Marketing

APRIL 23, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Roasting is a nice way to bring out the natural flavors of things like meats, vegetables, and coffee, but does it bring out the best in people?

Insurance 99

Insurance Insurance Social Media Comparison 99

Shift Communications

DECEMBER 27, 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Sword and the Script

JULY 7, 2020

About twenty years ago, I had a CRM client that was acquired just as the dot-com implosion was unfolding. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. A handful of companies that make software for public relations are staking a claim on the term.

Technology 122

Technology Publicity Software Print 122

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It is predicted that within the next five to 10 years there will be another three billion Internet users. This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.

How To 198

How To Real Estate Web Case Study 198

Onclusive

MAY 18, 2017

In that sense, PR is the final marketing frontier. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR fuels growth.

Advertising 150

Advertising Advertising Data LinkedIn 150

PR 20/20

OCTOBER 4, 2018

It’s that time of year again. Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. If not, you should.

Video 78

Video Trends Strategy Marketing 78

The Stalwart Blog

JANUARY 8, 2016

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . The world of social media changes quickly.

Social Media 60

Social Media Trends Apparel Media 60

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Doctor Spin

JANUARY 16, 2024

Many well-known games are based on information asymmetry. The City of Palermo. Secret Hitler. The Resistance. The Town of Salem. How are these popular games related to the psychology of informed minorities and uniformed majorities? And what does information asymmetry mean for public relations ? 1 Mafia (party game). 2024, January 13). In Wikipedia.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. This morning, G.W.

Case Study 118

Case Study Crisis Management Crisis Study 118

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. Direct influencer-outreach.

Twitter 120

Twitter Brand Branding Customer Service 120

Cision

JANUARY 11, 2016

In 2016, Twitter may make some changes that impact how marketers and communication professionals are able to use the platform. What I want to do in this post is describe changes that have occurred or are likely to occur to Twitter this year. Twitter will allow a lot more characters (rumored March 2016).

Twitter 72

Twitter Reddit Advertising Advertising 72

Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The survey demographics suggest the respondents were fairly senior with 57% holding director titles or above.

Survey 60

Survey Content Marketing Marketing B2B 60

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! the Top MaccaPR Posts of 2016. We ask you to please enter at your own risk.

Crisis 48

Crisis Local Blogging Creativity 48

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Q: Your journey is quite inspiring. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Mindful Marketing

APRIL 10, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing I still don’t get it. College professors are supposed to be insightful, but I’m baffled by reactions to Will Smith’s infamous Oscars slap. Smith’s reaction was wrong.

Education 91

Education Course Examples Case Study 91

Cision

MAY 29, 2017

Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. The internet has changed the way we discover and consume information.

How To 129

How To Content Marketing Engineering Advertising 129

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 percent engagement per post compared to.07 07 percent for Facebook. It’s also the fastest growing among the larger social media platforms. But you can also put new ones in several days later to refresh your post.

Instagram 158

Instagram Publicity How To Social Media 158

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. Airbnb has no rooms.

Publicity 166

Publicity Data Analytics Advertising 166

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ). Native video to keep rising (and rising). To autoplay or NOT to autoplay.

Video 40

Video YouTube Web Case Study 40

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Little did we know we’d be in that place for more than a year. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush goes IPO.

Media 105

Media SEO Analytics Analysis 105

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. So let’s talk about what AMP is.

Mobile 96

Mobile SEO Web Google 96

Presspage

AUGUST 15, 2017

According to Wired magazine founder Kevin Kelly, we will see increasing ‘cognification’ in the next thirty years, whereby AI systems will infiltrate every aspect of society. To put the increasing amount of data into perspective, consider this: 90% of the data in the world today was created in the last two years, at 2.5

Technology 115

Technology Big Data Video Data 115

Norton's Notes

APRIL 15, 2016

I have had a busy few months already in 2016, the year has started well for the Prohibition team and I have been up and down the country in meetings with exciting brands advising on social media strategy. However, a couple of days ago I was contacted by Vuelio and told this blog has been listed as the 7th best PR blog in the UK.

Blogging 28

Blogging Training Consumer Interviews 28

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. PR planning for 2016? 2 min video on Remote Working vs The Office. Watch this 2 min "gangsta rap inspired” video on the subject. Watch this 2 min "gangsta rap inspired” video on the subject. We love [link].

eBook 120

eBook Google Tools Analytics 120