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Brands can’t bank on TikTok alone. Here’s why.

NewsWhip

It’s propelled the voices of younger generations and given marketers a shiny new toy to play with in hopes of reaching an important demographic. . In contrast to TikTok, Instagram is used to showcase their family, and a photo of their son sporting an unamused face saw lots of love from fans and has even reached actor Michael B Jordan.

Banking 97
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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Hockey Canada is our national governing body for all amateur leagues of the sport. Marketing professors Stefan Hock and Sascha Raithel from the University of Connecticut and Freie Universität Berlin analysed the binary response to endorsement scandals. . 3) Sports is an Inherently Risky Bet . Until a few days ago. .

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PR Rock Stars: U.S. Bank’s Susan Beatty

Communications Conversations

Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank. Bank Places to Play, a three-year $1 million grant funding program in partnership with the MN Vikings.

Banking 113
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131
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College Athletes Must Get in Condition for Commercialism

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing College students enjoy talking about ads, especially ones that feature top athletes like Tom Brady, Serena Williams, and Lebron James. without knowing the sport.

Sports 110
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How to Improve Your Social Media Targeting

Cision

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? How effectively can I target new customers/prospects on the platform? Hobbies and interests.

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Harry Kane: The England striker could earn as much as £100m if England win the World Cup, but he will never be as marketable as David Beckham

Mark My Words

The Three Lions hero and current World Cup leading scorer has advertising deals with the likes of Nike, Beats By Dre, Lucozade Sport, BT Sport, EA Sports and Hugo Boss, but could earn huge windfall if England win in Russia. ” Big brands love sports stars who project a goody-two shoes image.

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