Agility PR Solutions

JUNE 29, 2021

You don’t have to speak to many people to hear someone mention the Summer of sport we have just entered. Whatever sport you like, your needs will be catered for over the next few months. The post How can brands capitalize on a ‘Summer of sport’? appeared first on Agility PR Solutions.

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Sports Brand Branding Marketing 152

PR in High Definition

SEPTEMBER 30, 2022

When we think of sport we think of athletes. As we witness various industries digitally transform, the world of sport has not been left behind. As we witness various industries digitally transform, the world of sport has not been left behind. The future of technology in sport. billion and expectations to reach US $40.2

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Sports Technology Analysis Data 62

Agility PR Solutions

AUGUST 5, 2020

But one that will not is the business of sports. Regardless of the event, sports marketing sponsors will continue spending billions of dollars a year on advertising and public relations programs, attempting to distinguish themselves from other sponsors as […].

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Sports Marketing Advertising Advertising 78

Deirdre Breakenridge

JUNE 25, 2018

This is even more evident in the sports world. Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. When people share these posts and use hashtags, it doesn’t cost sports teams like Manchester United anything.

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Sports Television Social Media Newspapers 150

Agility PR Solutions

DECEMBER 21, 2022

The post Sports fans spotlight: FIFA Men’s World Cup viewers talk far more about advertisers and sponsors appeared first on Agility PR Solutions. With the FIFA Men’s World Cup finals winding up last weekend, MediaPost recently reported that “through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6

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Sports Advertising Advertising Report 148

Agility PR Solutions

APRIL 8, 2019

Influencer marketing is quickly becoming a staple marketing channel for amateur and professional sports teams—with no signs of slowing down. The post Sports influencer marketing is taking off—here’s the play-by-play appeared first on Agility PR Solutions. In the U.S. […]. In the U.S. […].

Sports 99

Sports Marketing Publicity 99

Critical Mention

MAY 21, 2020

Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. “The Engaging with other fans is part of the joy of following any sport.

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Sports Social Media Media Groups 111

HMA Public Relations

JANUARY 3, 2024

This year's Pop-Tarts Bowl welcomed a new first in sports history–an edible mascot. Find out more on a recent viral mascot marketing moment with Strawberry the Pop-Tart and how fellow snack brands have responded with Justin Liggin. Read more on the giant food fun in this post!

Viral 85

Viral Sports Marketing Brand 85

Agility PR Solutions

DECEMBER 14, 2021

My first job in the media business was as a sports reporter. But after a few years covering fun and games I knew, as did many sports reporters before me, that there were much more important subjects to cover—like war and peace and politics. But my chance of covering government expired when a national news […].

Sports 105

Sports Government Report Media 105

Mindful Marketing

DECEMBER 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest.

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Ethics Marketing Sports Education 94

Agility PR Solutions

JANUARY 30, 2023

Some things never change, and one of those things is the glorification of sports in America. But anyone who closely follows the sports scene can notice that things are changing, especially readers of the New York Times.

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Sports Marketing Publicity 78

Cision

JULY 11, 2016

This past week during Wimbledon, Twitter demonstrated the delivery mechanism for live events: Twitter Live Sports. Unlike their mobile-enabled Periscope platform, Twitter Live Sports is high definition, not embeddable, and shows searchable Tweets (integrate “second-screen” functionality) in real time to the right of the video.

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Sports Twitter Mobile Facebook 120

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. Among the leading competitors are Body Armor, Powerade, PRIME, and Electrolit.

Brand 85

Brand Branding Sports Chemicals 85

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

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Film Marketing Sports Hotels 102

PRSay

JULY 21, 2017

During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. However, a love of sports alone is only the price of entry. Like a lot of folks, I enjoyed the sport on occasion. The work paid off.

Sports 96

Sports Agency Interviews Travel 96

PRSay

FEBRUARY 8, 2023

I’m reminded of the emotional power of sports and their unrivaled ability to unite and inspire. I grew up playing sports, sometimes on a team and sometimes alone on a cracked pavement court in my small Kansas hometown. I vividly remember the last interview question: Why did I want to work in sports? I knew I loved sports.

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Sports Communications Leadership Energy 146

5W PR

JULY 5, 2023

To address this, the market offers specialized products for men’s health. But marketing these products requires a unique approach. Target Audience Marketing general health products and men’s health products differ in their target audience. Men and women have different health needs and concerns.

Marketing 78

Marketing Sports Advertising Advertising 78

5W PR

MARCH 23, 2023

Many incorporate fitness marketing strategies to achieve this goal. Debunking some fitness marketing myths Fitness marketing has many myths circulating that need to be addressed before any further discussion. Fitness marketing isn’t only about selling popular products or extreme workouts either.

Marketing 88

Marketing Exercises Apparel Local 88

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. He thought I was a good fit for a position at G.S.

Communications 182

Communications Sports Journalism Fashion 182

Ronn Torossian

FEBRUARY 15, 2018

Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning marketing efforts. The Knicks entered the 2017 season, … READ MORE ».

Strategy 150

Strategy Marketing Sports Course 150

Critical Mention

APRIL 26, 2017

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.

Sports 60

Sports Internal International Enterprise 60

PRSay

SEPTEMBER 2, 2016

What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. We have people in-market who are talking about us. Now we have this other market that’s vying for us to come back, and it grows from there and it spreads. or globally, this organization is only 23 years old.

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Sports Education Construction Television 60

Agility PR Solutions

OCTOBER 24, 2018

Cultural tenets regarding Generation Z have led to disruption within numerous industries, and sports is certainly not immune. The post Sports PR—how Gen Z is redefining consumption and sponsorship appeared first on Agility PR Solutions.

Sports 60

Sports Trends Creativity Data 60

Agility PR Solutions

DECEMBER 6, 2021

Even though I covered sports for about a decade as a journalist prior to entering the PR business, and was also the sports marketing specialist for many years at Burson-Marsteller (in addition to playing key roles on none sports accounts), I always cautioned clients about automatically choosing a sports personality as a publicity spokesperson for […]. (..)

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Sports Publicity Marketing Analysis 161

The Stalwart Blog

FEBRUARY 1, 2017

Let me be the first to say that San Diego’s sports brand is not just ok, but FRIGGIN’ awesome! The sport still reigns supreme in this country. In its place is a sport that’s rising exponentially in popularity. Moreover, for as good as San Diego was to the NFL, it will be an even greater market for MLS.

Sports 60

Sports Brand Branding Television 60

Prohibition

JULY 3, 2017

Here at Prohibition, we’ve been working with the world’s number one bed brand, Sealy UK, to highlight how sporting success and sleep are intrinsically linked. Here is just some information on our World of Sport stars: To find out more about the Sealy World of Sport, visit the website here.

Sports 48

Sports Energy Training Creativity 48

Stephen Waddington

MAY 10, 2022

I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? That is fair and right. What is an influencer?

Marketing 78

Marketing Government Sports Advertising 78

PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. Here are five basics to keep in mind before your email marketing campaign takes off in 2022: 1. Everyone can send an email.

Marketing 197

Marketing Apparel Data Software 197

Contently - Strategy

MARCH 22, 2021

Fox Sports didn’t exist. We would have a great show like The X-Files ,” Tracy Dolgin, Fox Broadcasting’s EVP of marketing at the time, told The Ringer in their incredible oral history of Fox’s first NFL deal. But first, the network had 6 months to create Fox Sports from scratch. Our story starts in 1993.

Television 104

Television Content Marketing Sports Marketing 104

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2022

Most marketers know just how huge the sponsorship category is, but many find current data about sports, entertainment, and other types of sponsorships hard to come by. That’s where Sponsor United comes in.

Sports 156

Sports Software Analytics Data 156

5W PR

JANUARY 30, 2020

Here are four modern marketing practices to reach the Millennial masses and some great brands that are already executing these strategies. When you think of refueling your body with electrolytes, you might think of athletes and sports drinks. Partnering with influencers of the target demographic.

Brand 157

Brand Branding Marketing Sports 157

ImPRessions - Crenshaw Communications

JULY 10, 2020

The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. Marketing Smarts. This weekly podcast features in-depth interviews with smart marketers from all walks of life. The PR Week. On the Media. Adweek Yeah, That’s Probably an Ad.

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Sports Radio Retail Advertising 332

Agility PR Solutions

JANUARY 30, 2020

This Sunday, the Kansas City Chiefs will square off against the San Francisco 49ers in Super Bowl LIV; anticipated to be one of the most entertaining sporting events of the year brought to you by gunslinging quarterbacks Patrick Mahomes and Jimmy Garoppolo. The post What can marketers buy for the price of one Super Bowl ad?

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Sports Marketing Publicity 109

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. When it comes to capturing attention, the Super Bowl reigns supreme, setting the gold standard for marketers around the globe. According to Front Office Sports , the singer’s influence translated into an estimated $331.5

Sports 85

Sports Television Advertising Advertising 85

Mark My Words

SEPTEMBER 14, 2021

The Guardian Emma Raducanu’s fairytale run to the US Open final has put her on track to become the hottest property in British sport, according to brand and sponsorship experts. If she wins she will become one of the hottest properties in British sport, if not the hottest.”

Sports 60

Sports Marketing Media Fashion 60

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Axia PR

AUGUST 14, 2022

PR is a measurement sport, and you must embrace numbers to prove your success and be competitive. Many people think of public relations as just crisis management and a simplified form of marketing. For decades, people with an interest in marketing went into PR because they didn’t like math and didn’t want to talk about numbers.

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Crisis Management Sports Marketing Measurement 62