Agility PR Solutions

APRIL 18, 2024

Teenagers have always been a tough crowd to market to, but never as complicated as today’s Gen Z batch, the most digital-savvy, highly informed group yet.

Retail 94

Retail Study Trends Banking 94

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help. Tap professional PR expertise: Silicon Valley Bank Unlike the Open AI fiasco, the trigger for Silicon Valley Bank’s well-documented collapse was actually a pure PR mistake, and a huge one at that.

Banking 212

Banking Nonprofit Twitter Advertising 212

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021. Almost the opposite.

Customer Service 205

Customer Service Social Media Marketing Media 205

Medianet Australia

JANUARY 10, 2024

Today, Medianet is in conversation with Jack Derwin, Capital Brief’s Markets and Finance Correspondent. Jack has covered the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry, taught English in a politically volatile Spain and interviewed Nobel Peace Prize Laureates and Prime Ministers.

Interviews 52

Interviews Banking Marketing Financial 52

Agility PR Solutions

JANUARY 28, 2021

When choosing a bank to open a personal account you always seem to hear the same things around low fees, dedicated customer service, savings opportunity, what other services they offer, etc. You can essentially walk into any major bank in every region of the U.S. or jump on their website and hear identical sales pitches […].

Banking 94

Banking Brand Branding Marketing 94

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Goldy Hyder , Hill & Knowlton | Marketing: Portraits in PR. Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. The 10x marketer; a new hope. “I

Banking 60

Banking Marketing Wireless Advertising 60

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” In banking, you’re selling your unique insights. A subreddit upended the stock market, and Bitcoin almost got to the moon. This makes sense; compliance approvals for content marketing are a notorious challenge in the industry. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The fundamentals are well understood and the Bank of England intervention is working, but not as quickly as we would like. May has three Bank Holidays, with two back-to-back. The first four months of the year have been a grind.

Agency 98

Agency Publicity Marketing Banking 98

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021. Almost the opposite.

Customer Service 158

Customer Service Social Media Marketing Media 158

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. Here’s a quick look at the first three steps brands should take to ensure a successful content marketing strategy: 1.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. In that case, the right PR team can help.

Banking 327

Banking Financial Employee Technology 327

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

How To 223

How To Marketing Storytelling Measurement 223

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Welcoming the digital revolution The journey to consumer finance services no longer starts at a bank branch. Curating messages for online audiences Press releases alone just won’t cut it anymore.

Consumer 78

Consumer Financial Ethics Banking 78

Mark My Words

DECEMBER 3, 2020

And 27 years later she is still marketable, with her main company Kate Moss Ltd worth £12million. Some will pay a lot but some will do more for her brand image than bank balance.” The catwalk queen is the fashion bible’s most prolific cover girl and shows that she has still got it at the age of 46. I want to create stars.”

Banking 60

Banking Fashion Interviews Instagram 60

ImPRessions - Crenshaw Communications

JUNE 5, 2019

In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

MAY 9, 2020

The Crenshaw team was proud to win the 2014 PRSA-NY Big Apple Award (Marketing Consumer Services: Financial Services) for our work with New Jersey-based McGraw-Hill Federal Credit Union.

Communications 156

Communications Banking Financial Creativity 156

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. Two words: vertical markets. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. How hackers access your bank account?

Pitching 100

Pitching Real Estate Banking How To 100

Agility PR Solutions

APRIL 3, 2019

It therefore comes as no surprise that ‘phishing’ is such a popular and effective tool for cyber-criminals against their victims, allowing them to assume control of all accounts—whether it be social media or online banking. […].

Publicity 72

Publicity Banking Marketing Web 72

Contently - Strategy

SEPTEMBER 21, 2021

Most told us they encounter branded content regularly, but they also revealed preferences that might surprise some marketers—and make them realize they’re missing a big opportunity. Yet, in a separate survey of 530 marketers we conducted recently, less than 10 percent said they were prioritizing this type of visual content this year.

Brand 132

Brand Branding Banking Survey 132

Reputation Us

NOVEMBER 28, 2022

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Bank and credit union leaders are looking on — perhaps in horror, perhaps in amusement — but they do look on.

Twitter 78

Twitter Banking Financial Employee 78

Agility PR Solutions

AUGUST 24, 2022

Marketing your new business can be a daunting task. How do you get the word out there without breaking the bank? Where do you start? Here are 5 PR tips to help you get started: 1. Make a list of your target audiences Before creating an effective advertising campaign, you need to know your target […].

Banking 86

Banking Advertising Advertising Marketing 86

Agility PR Solutions

JULY 5, 2022

Many businesses around the world fear an oncoming recession as central banks ramp up interest rates in a bid to curb inflation. But as they look to protect themselves from the worst effects of a potential recession, it’s clear that many haven’t learned from the past and will likely cut sales and marketing budgets, according […].

Banking 86

Banking Marketing Trends Publicity 86

Beyond PR

SEPTEMBER 2, 2016

And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. And while holiday content opens up earned media and revenue opportunities, planning all of those PR and marketing campaigns can be overwhelming. Target your content distribution.

Banking 62

Banking Retail B2B Writing 62

Mindful Marketing

NOVEMBER 20, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing At Thanksgiving, individuals often express gratitude for what they’re personally appreciative, e.g., family, friends, health. Shipping companies have had to navigate record-high fuel prices.

Nonprofit 84

Nonprofit Banking Retail Insurance 84

Contently - Strategy

APRIL 17, 2019

Aesop wasn’t a marketer. Most of his lessons concern life in general, but some apply neatly to business and marketing. Marketers care about growth. Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Most marketing tasks start with “how” questions.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Agility PR Solutions

SEPTEMBER 26, 2022

New research from customer engagement platform Braze provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs.

Financial 78

Financial Consumer Banking Brand 78

5W PR

MAY 4, 2022

Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. It provides faster, cheaper, and more secure transactions than traditional banking systems. Blockchain is not something that is simply marketed like products and services.

Technology 88

Technology Publicity Banking Newspapers 88

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. It depends upon the outlet; as a contributing writer to a variety of publications, I look for a few different things.

Technology 120

Technology Pitching Insurance Insurance 120

Frederik Vincx

JULY 25, 2023

Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Lead product design and marketing. And later creating an inbound sales engine via content marketing and conversion optimization. The below presentation gives a visual overview of the process we used to find product-market fit.

Software 78

Software Banking Resources Government 78

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Bank (nominated by Monica Wiant). Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Onclusive

JULY 13, 2016

As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience.

LinkedIn 150

LinkedIn Banking Leadership Creativity 150

Reputation Us

DECEMBER 10, 2014

Many organizations look to their IT departments […]. The post 2014: Year of the data breach appeared first on LTPR.

Data 119

Data Banking Crisis Management Financial 119

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Turning Data Into Trends.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Communications Conversations

APRIL 2, 2019

You’ve read influencer marketing case studies. But believe me when I tell you, you’ve never seen an influencer marketing case study like the one I’m about to share with you (unless, of course, you’re a loyal listener of the Power Trip Morning Show on KFAN, in which case you’ll know everything by now).

Case Study 140

Case Study Study Marketing Radio 140

Agility PR Solutions

MAY 17, 2021

Marketing changed gears during COVID—the pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage consumers in industries ranging from retail and quick-serve restaurants to banking, travel and healthcare.

Healthcare 78

Healthcare Banking Retail Travel 78