article thumbnail

Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Ben Stuart, CMO, Bank of the West. “I Becky Saeger, Board of Directors, E*Trade Financial.

Banking 199
article thumbnail

Talkin’ Reputation, Crisis and Cyber Risks: RepUs’ Casey Boggs To Present at Three Conferences in February 2020

Reputation Us

In February 2020, Casey Boggs of ReputationUs will be presenting at three upcoming conferences to address pressing issues around reputation risks, crisis management and cybersecurity. CU Conferences – Orlando, FL, February 8 & 9. “Son Of A Breach! . “Son Of A Breach!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Conference Recap: Secretary Robert B. Reich on the Radical Act of Listening

PRSay

During his General Session speech at the 2018 PRSA International Conference , Reich reminded the audience of professional communicators that while the truth itself is iron-clad, perception and experiences vary based on the person and the background. However, this outlook changed drastically after the housing bubble crisis in 2008.

article thumbnail

Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

Anything from bank account information to personal identification. From securing speaking opportunities at conferences to publishing articles by industry veterans and arranging media interviews, public relations efforts can project the brand as a thought leader, and a trusted source of financial information.

article thumbnail

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Influencer marketing, another element of most B2B PR campaigns, can confer authority by association or endorsement. Credibility is like money in the bank for brand reputation. When a problem occurs or a crisis situation hits, a stellar reputation and solid relationships are like money in the bank.

article thumbnail

PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

Look for team members who have previous media experience or who are comfortable in external speaking situations like conference presentations or sales calls; these people often make great spokespersons and might not even know it. If no one has been formally coached, don’t worry. Start small .

Media 323
article thumbnail

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. APR , senior vice president of the Indianapolis-based PR firm Hirons, who led a PD session on Oct.