Contently - Strategy

JANUARY 26, 2023

Citigroup Delivers Keynote at Industry Event Speaking engagements are a favorite way to deliver thought leadership narratives at industry events or conferences. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Distribute it according to how it fits into your TOF goals.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. We had so much media in central Florida because of those events, we literally were running from press conference to press conference.

Ethics 91

Ethics Healthcare Government Energy 91

Mindful Marketing

JULY 17, 2021

On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5 Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

Tourism 115

Tourism Travel Nonprofit Banking 115

Waxing UnLyrical

JANUARY 8, 2014

I’ve also seen this when I meet as a College of Fellows mentor with young professionals at PRSA’s International Conferences , something I’ve been doing for the past few years as part of my personal and professional commitment to the standards and ideals represented by the College. He blogs at A Professor’s Thoughts.

Nonprofit 90

Nonprofit Banking Government Conference 90

Waxing UnLyrical

NOVEMBER 28, 2016

– at a marketing conference in DC. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Yes, that’s how long we go back! And because we graduated from school pre-internet, we lost touch.

Banking 40

Banking Community Conference Training 40

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). AVES – we moved on years ago!

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Notice a common thread here?

Internal 43

Internal International YouTube Nonprofit 43

Waxing UnLyrical

JUNE 17, 2016

I was struck by how, at this conference, very little of the relevant discussion was around what PR “should” and “shouldn’t” be tasked with. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

JUNE 10, 2016

tracks at conferences, which I assume are programmed because that’s what post-conference surveys indicate attendees want, the kinds of webinars that do well, etc. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Communications 40

Communications Conference eBook Facebook 40

Waxing UnLyrical

OCTOBER 21, 2016

speaking later today at Digital Crossroads, and tomorrow I head to Indianapolis for the PRSA International Conference—four speaking slots, one Facebook Live and at least three parties (that I know of). 22-26: I’m heading from Louisville to Indianapolis for the 2016 PRSA International Conference, aka #PRSAICON.

Conference 40

Conference Facebook Nonprofit Video 40

Waxing UnLyrical

JUNE 24, 2016

And really… I was invited to host a digital event from one of the best conferences of our industry… in London. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Someone pinch me!

Measurement 42

Measurement Analysis Banking Internal 42

ImPRessions - Crenshaw Communications

JUNE 15, 2023

When a brand is featured in reputable media outlets, the mere fact of its coverage confers credibility – if not for the brand, at least for the story. Opinion content can convey brand and corporate values. PR coverage can protect brand reputation A good reputation is like money in the bank.

Reputation 156

Reputation Brand Branding Media 156

Waxing UnLyrical

JULY 20, 2016

Agency profitability was a major theme at this year’s PRSA’s Counselors Academy Conference, where industry leaders and consultants ranging from the Tobin Group , Karl Sakas , and others all echoed the same refrain: Agencies looking to be acquired should aim for three back-to-back-to-back years of 20% profitability. Profitability.

Measurement 40

Measurement Agency Employee Insurance 40

Karen Freberg

JUNE 6, 2017

We both live in Louisville and four years ago, he was able to help me out get back to Louisville so I could get on my flight to a conference in Barcelona (I still owe you bourbon for life, Jason). In addition, as Gary said in his post, a personal brand is not the only thing you can bank on.

Social Media 40

Social Media Brand Branding Media 40

Communications Conversations

SEPTEMBER 22, 2017

Many of my PR friends have been to the PRSA National Conference multiple times. Bottom line: I have some big-time national industry conference FOMO. But then I think, “you know what, those national conferences look like fun, but they have their downsides, too.” Do you attend national industry conferences?

Conference 60

Conference Industry Hotels Local 60

Maxim Behar

AUGUST 9, 2022

he stopped me, shook my hand and said: "I'm Alan Ogden, Vice President of the Swiss bank UBS and I came specifically to see your conference and to find out if your country is an interesting place to do business in.". As a start I organized the first investment conference in the country “Do business in Bulgaria".

Hotels 52

Hotels Conference Banking Course 52

PRSay

MAY 5, 2017

As a former agency owner who has been attending Counselors Academy Spring Conferences since the Reagan administration, I can still vividly recall the cocktail hour “buzz” at my first conference about how a certain owner sold his firm to one of the big UK-based agencies for a multiple of 7.

Agency 60

Agency Financial Employee Conference 60

Beyond PR

JUNE 16, 2017

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank. Shareholder Proposals.

Financial 68

Financial Policies Banking Resources 68

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 17: Wendy Zajack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

AUGUST 26, 2016

When we met in Atlanta for last year’s PRSA International Conference, my friend Richard Bagnall told me about the British Equal Pay Day campaign from the Fawcett Society. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Film Banking 40

Waxing UnLyrical

AUGUST 26, 2016

When we met in Atlanta for last year’s PRSA International Conference, my friend Richard Bagnall told me about the British Equal Pay Day campaign from the Fawcett Society. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Internal 40

Internal International Film Banking 40

Where the Fishermen Ain't

AUGUST 30, 2016

Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on. their “versions of truth”? Louis last month, and I believe him.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

Now, in typical practice, such financial narratives are “secured” (in this sense, meaning “recorded, agreed-upon, and made relatively immutable”) by third parties, which include corporations, banks, regulators, clearinghouses, industry groups, auditors, and so on. Louis last month, and I believe him.

Storytelling 20

Storytelling Technology Financial Groups 20

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

A solid B2B PR program offers ample tactics for a brand to educate its customers and convey its expertise through business conferences, content like bylined articles and white papers, customer seminars, and the like. But in a specialized vertical like business banking or HR software, a trade testimonial offers extra credibility.

B2B 242

B2B B2C Software Consumer 242

Sword and the Script

DECEMBER 15, 2020

From broadcast news to press conferences, the pandemic has forced all organizations to consider other ways to connect with stakeholders. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Wendy Zajack | Georgetown University.

Marketing 168

Marketing Employee Content Marketing Training 168