article thumbnail

Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Ben Stuart, CMO, Bank of the West. “I Jennifer Bowcock, VP, Global Communications, Dolby.

Banking 199
article thumbnail

Five lessons communications teams need to learn from Rogers’ PR disaster

NewsWhip

On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant. Most of the news had to do with the poor way Rogers communicated about the issue. “In Companies only have so much banked goodwill.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Talkin’ Reputation, Crisis and Cyber Risks: RepUs’ Casey Boggs To Present at Three Conferences in February 2020

Reputation Us

Communication pundits across several industries anticipate a rise in crisis in 2020, including an increased need for reputation and crisis experts to address several imminent dangers, including cybersecurity. CU Conferences – Orlando, FL, February 8 & 9. “Son Of A Breach! . “Son Of A Breach!

article thumbnail

Conference Recap: Secretary Robert B. Reich on the Radical Act of Listening

PRSay

During his General Session speech at the 2018 PRSA International Conference , Reich reminded the audience of professional communicators that while the truth itself is iron-clad, perception and experiences vary based on the person and the background. We are not communicating across boundaries,” he said. .

article thumbnail

Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

Anything from bank account information to personal identification. From securing speaking opportunities at conferences to publishing articles by industry veterans and arranging media interviews, public relations efforts can project the brand as a thought leader, and a trusted source of financial information.

article thumbnail

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. Influencer marketing, another element of most B2B PR campaigns, can confer authority by association or endorsement. Credibility is like money in the bank for brand reputation.

article thumbnail

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” During the Oct.