Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about.

Software 126

Software B2B Pitching Data 126

PR Fuel

AUGUST 27, 2020

This kind of press release allows you to showcase your involvement in the community or with an organization that is focused on the greater good. This kind of press release is also a wonderful opportunity to promote your employees’ involvement in community outreach. Nonprofit Partnerships Press Release. New Hire Press Release.

Nonprofit 98

Nonprofit Local Writing Examples 98

Reputation Us

APRIL 4, 2019

“The quality of products and services, along with a workplace culture that treats employees with respect, environmentally conscious and community involvement all proved essential to enhance a reputation.”. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably.

Reputation 60

Reputation Study Consumer Banking 60

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. The PR community has growing dialog around the importance of a custom pitch. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. How hackers access your bank account? That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Reputation Us

APRIL 17, 2019

Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Custom Publishing as an editor on NYSE Magazine , published for the New York Stock Exchange, and on Currencies, for Charter One Bank. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Waxing UnLyrical

JUNE 9, 2017

I started writing autoresponders like this several years ago, and they’ve done so much more than just let people know where I am/what I’m doing. Do I always write a Jessica Rabbit of an AR? I always ALWAYS mention when I’m likely to reply and what an “urgent” need really is. Of course not.

How To 95

How To Banking Energy Writing 95

Solo PR Pro

MAY 24, 2022

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. Kelly adds that the process of writing an award submission can be a learning experience all on its own. More tips and tricks for writing great award submissions.

How To 52

How To Groups Writing Local 52

Reputation Us

APRIL 2, 2019

“The quality of products and services, along with a workplace culture that treats employees with respect, environmentally conscious and community involvement all proved essential to enhance a reputation.”. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Cision

JANUARY 21, 2016

We also talked on a weekly basis to our coastal communities and had them give us updates on what their rental properties/hoteliers were reporting to back that evidence. Q: How did Visit North Carolina communicate with area businesses to assure them the agency was working on their behalf? They just weren’t there.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 192

Writing Communications Marketing B2B 192

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences.

Industry 316

Industry Fashion Travel Tourism 316

Solo PR Pro

FEBRUARY 1, 2022

Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. I didn’t have money in the bank or a fancy business plan. I do a lot of crisis communications, and content production.

Meeting 131

Meeting Radio Sports Telecommunications 131

Waxing UnLyrical

JANUARY 28, 2017

We find ways for people to talk to and understand each other better, to come together in communities, to advocate for causes they believe in , to welcome brands into their work and homes … to literally live better, more fulfilled lives thanks to being able to communicate more effectively.

Training 85

Training Banking Community LinkedIn 85

Sword and the Script

JUNE 3, 2020

6) Briefs from PR tech Here are a few more announcements from the PR tech community recently: “Annual spending on media intelligence solutions for public relations professionals increased 7.2% has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Waxing UnLyrical

JANUARY 24, 2019

Too often we just lurch forward in life, hoping for the best and banking on the bet that we’ll live long enough to discover and accomplish what is most important. Living my purpose also led me to write two best-selling books, Beat the Curve and Performance360 , focused on life and organizational purpose. I took more lessons.

Agency 91

Agency Banking Energy Community 91

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. When writing about business trends and best practices, though, that can sometimes be difficult. Describe the craziest or most fun story you have written.

Groups 55

Groups Meeting Transportation Media 55

Waxing UnLyrical

MAY 2, 2017

Because, at the time of this writing, that innocuous question has garnered more than 50,000 views, close to 200 comments, and … … a LOT of negativity thrown my way. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

LinkedIn 111

LinkedIn Banking Training Social Media 111

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Morgan and DNB Markets, a part of DNB Bank ASA, to advise on and evaluate certain broader strategic alternatives for the Company. On the other side, all the dealmaking has weighted down the giants with more than they can integrate.

Technology 81

Technology Company Analytics Writing 81

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. – Carrie Zukoski , Owner, Open Road Communications. Networking, speaking, writing, trade association of your target market and then put a spotlight on that activity online. You are in the YOU business.

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Solo PR Pro

OCTOBER 9, 2014

Q3: Why do you participate in the #solopr community? Special thanks to community member @LisaGerber ’s client @JackVincent , who donated several prizes! In other prize-related news, Karen Swim won a portable power bank charger, courtesy of Solo PR PRO Premium member Joan Witte (thanks for your support, Joan!), Chat Highlights.

Twitter 69

Twitter eBook Banking Community 69

Waxing UnLyrical

JULY 18, 2016

Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision. Measuring Mobile Marketing Requires Different Metrics.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. How to Measure PR: A Case Study and Examples. Telfer for PRNews.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. Today, I’m giving you a snapshot of the framework along with an example for each.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Promote Social Media to the Integrated Communications Bullpen. Integrated Communications: Sink or Swim.

Communications 42

Communications Retail Banking Mobile 42

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! Bank (nominated by Monica Wiant). Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

OCTOBER 13, 2015

Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? Bank is the title sponsor for the new Vikings stadium here in Minnesota. More volunteers? Employee engagement? Enhanced brand reputation? More impressions.

Corporate 60

Corporate Creativity Employee Instagram 60

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “It’s the perfect way to show appreciation for female employees and customers,” writes Susan Smith as she shares some ideas to help you launch a memorable IWD campaign. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 14, 2016

Why: “Humans are social creatures by nature, but the advent of social media has blessed us with an unparalleled opportunity to share and relate to others,” writes Bryan Adams as he demonstrates how you can use storytelling and appropriate hooks “as a bridge to invite people to become part of your story.”

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

JUNE 27, 2016

” That’s just one tip from Brandi Boatner , digital experience manager for IBM, in this write-up by Mark Renfree for PRNews. Why: “PR needs to be an integral part of the brand development process rather than simply being there to support, protect or bail out the brand,” writes Clare Ward for CIPR.

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

JULY 11, 2016

Why: “The tricky part is figuring out what content to create and how to measure its effectiveness,” writes Sally Falkow as she looks at ways to improve your content strategy. ” asks Heather Whaling in this post. Why Content Strategy Needs Digital PR. Suck Less | A Plea For User-Centric Design: Powered By You! See you soon!

Report 40

Report Banking Measurement Digital PR 40

Karen Freberg

MAY 29, 2017

What inspired me to write this post was based on a comment a colleague sent to me privately via Twitter. This means writing blog posts, participating in interviews on podcasts (like the one I did for Hubspot ) and live video sessions, share your stories on certain platforms (ex. What can they do to help you without breaking the bank?

Social Media 40

Social Media Media Education Community 40

Waxing UnLyrical

MAY 2, 2016

Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. Customer Experience Driven By Social Media Intelligence. Why Are So Many Likable Ads Ineffective? .

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

MARCH 28, 2016

Why: “In today’s age of automation, there’s simply no reason you should spend precious seconds every morning brewing coffee when you could be catching an extra five minutes of ZZZs,” writes Stephanie Walden as she takes a look at “tools that can put your life on cruise control.” Want More Earned Media?

Strategy 40

Strategy Banking Fashion SEO 40

Waxing UnLyrical

JUNE 6, 2016

Why: “Rather than offering multiple touchpoints from disparate marketing units, the system is designed to have one marketing person serve as a ‘touchpoint’ for the customer,” writes Sherry Lowe of Splunk, on how the company is streamlining its communications. Airbnb’s Successfully Charming PR Stunt.

Case Study 40

Case Study Study Communications Banking 40