Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. Judging by our research, that’s causing a problem.

Study 128

Study Brand Branding B2B 128

Ronn Torossian

APRIL 26, 2022

The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank, BNY Mellon, as well as retail day traders. Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore.

Banking 195

Banking Retail Technology Brand 195

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

A liquidity event is not only a good reason to invest in public relations, but it’s one situation where the right PR strategy can drive a higher valuation for the deal. Here’s how the right PR strategy can help prepare for a liquidity event. The campaign issued a call-to-action for users to “Break Up With Your Bank.”

Banking 327

Banking Financial Employee Technology 327

5W PR

APRIL 22, 2024

Anything from bank account information to personal identification. Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Communications Conversations

OCTOBER 3, 2017

Bank, which launched its “Power of Possible” Podcast earlier this year. Our brand voice is to be relatable and earnest for a large bank. Bank focused podcast wouldn’t work. Our goal was to create a podcast that highlighted our brand voice and interesting to the general consumer. Companies like U.S.

Banking 60

Banking Financial Employee Meeting 60

Contently - Strategy

JULY 27, 2021

.” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. bank to offer clients a crypto fund.

Brand 77

Brand Branding Banking B2C 77

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Strategies to help your PR efforts. But while the industry looks to them for social media clout and as on-point brand spokespeople, there are other ways to leverage these relationships. The post 5 Success Strategies For PR Pitching appeared first on Crenshaw Communications. Use influencers to close the sale.

Pitching 149

Pitching Strategy Examples Banking 149

Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 With terms like “work from home” and “social distancing” going mainstream, and person-to-person interactions becoming increasingly rare, businesses changing course to adopt digital strategies are likely to fare well. An engaged audience helps increase brand awareness and potential sales. Engagement.

Brand 135

Brand Branding How To Radio 135

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Achieving strategy through mission is a specialty of Musk’s.

Twitter 78

Twitter Banking Financial Employee 78

Communications Conversations

OCTOBER 31, 2022

This week brands will be weighing their options as Musk makes initial layoffs and plans. However, on the brand side, this could be the perfect time for many to quit Twitter once and for all. Let’s face it, Twitter isn’t the powerhouse brand channel it once was. Finally, brand safety is a big issue, too.

Twitter 60

Twitter Brand Branding Airlines 60

Barokas

SEPTEMBER 12, 2019

Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination. A sustainable strategy is essential. . The last step in creating a sustainable content creation strategy is to start recycling content.

Strategy 84

Strategy Case Study Energy Banking 84

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. This is a guest post by Megan Schuman.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Prohibition

DECEMBER 12, 2023

It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on. The need for this is a difficult one to translate, with the app losing almost 15 million users in 2023 following the rebrand.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. To compete with big name brands, you need to get creative. However, you don’t necessarily need to break the bank.

Banking 62

Banking Retail B2B Writing 62

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

Contently - Strategy

FEBRUARY 9, 2021

But a surprising amount of marketers I speak with aren’t investing in a newsletter as a core part of their content strategy. For us at The Content Strategist , that’s content marketing and content strategy best practices. Now, an illusion to hell might be a little edgy for your brand. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

Cision

JANUARY 25, 2016

Social has brought an explosion of content distribution channels, and brands are struggling to make their content stand out. Here’s a quick look at the first three steps brands should take to ensure a successful content marketing strategy: 1. How should brands do this? Find The Sweet Spot. How much content is there now?

Content Marketing 120

Content Marketing Marketing Banking B2C 120

PRSay

NOVEMBER 15, 2023

Through good PR and communications strategies across a number of channels and tactics, over time, every day, you put those chips in the bank. Do communications on behalf of an individual or brand feel less authentic when driven by machine learning? Those are things we’re going to be looking at in the years ahead.

Employee 126

Employee Internal International Storytelling 126

Critical Mention

MARCH 27, 2019

We have five tips to help leverage your content strategy once you solidify your target market! As an ongoing marketing tool, email helps nurture leads and maintain interest in the brand. The familiarity it creates will only help build a brand and name recognition within the target niche. Observe and interact with your audience.

Strategy 61

Strategy Marketing SEO Social Media 61

PR for Anyone

NOVEMBER 2, 2021

Put in a header photo that is aligned with your brand. It’s off-brand and you will confuse people. Don’t use a picture with your kids (unless your branding is “The Family Realtor”). I help new home buyers find their dream home while keeping cash in the bank.”. If you sell luxury homes, put that type of image.

LinkedIn 130

LinkedIn Real Estate How To eBook 130

Reputation Us

AUGUST 18, 2016

Their culture and management style is vital for brand loyalty in a company where customers may not come in for years (most people don’t buy tires but every few years). Nordstrom is focused on building brand loyalists and long-term customers. The post Customer Care | The Ultimate PR Strategy appeared first on LTPR.

Apparel 60

Apparel Strategy Customer Service Financial 60

PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. There are banks in the United States and Europe that helped finance the slave trade, and which still exist today. It is no longer an option or a strategy.

Internal 100

Internal International Banking Financial 100

Buchanan PR

JULY 31, 2023

Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. This cost-effectiveness allows businesses, especially smaller ones with limited marketing budgets, to get their name out without breaking the bank.

Banking 77

Banking Community Ethics Consumer 77

Business Wire

JUNE 22, 2017

written by Ibrey Woodall, Business Wire’s senior vice president of web communications services, offers guidance and tactical tips for ensuring that your branded IR site is safeguarded against situations that may compromise your efforts, such as the premature disclosure of earnings data. Is Your IR Site a Security Liability? She holds a B.A.

Financial 159

Financial Web Banking Internal 159

Konnect Agency

FEBRUARY 6, 2024

Brands tapping into the credibility invested in celebrities or influencers is nothing new, but the landscape is rapidly growing and evolving. However, while the temptation to incorporate all these trends into your strategy may be strong, the key lies in making them work for you, or else you may just get lost in the crowd.

Trends 52

Trends Banking Social Media Consumer 52

Shift Communications

AUGUST 10, 2015

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Strategy 60

Strategy How To Transportation SEO 60

Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Objectives have a measureable impact, such as increasing awareness by 15 percent, while goals are simply an aspiration, such as increasing brand awareness.

Communications 0

Communications Banking Measurement Public Affairs 0

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

PRSay

SEPTEMBER 25, 2020

We finalized our plan, strategy, analysis and calculations, and sent along the proposal accordingly. They hesitantly agreed, and then transferred the payment into our bank account. So we figured out a way to help the brand with what we had been paid. We also wrote a press release celebrating the brand’s regional successes.

Ethics 157

Ethics Banking Pitching Analysis 157

Cision

JUNE 28, 2016

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. What is the biggest communication challenge facing financial brands today? The banks are still working to rebuild the trust lost during the financial crisis as they face a competitive threat from newer market entrants.

Financial 149

Financial Groups Banking Crisis 149

Landis PR

SEPTEMBER 21, 2023

My dad ran a small-town bank where he ran a values-aligned company and served the entire community, including the tribes. It is the strategy of the organization, the policies (both internal and external) and the execution. Those efforts are recognized and that helps differentiate your brand. Values-aligned is more than outcomes.

Company 64

Company Employee Community Healthcare 64

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% At the moment mainly in Western Finland, there are plans for 225 billion euros worth of industrial investments. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 52

Radio Pinterest Television Government 52

The Hoffman Agency

FEBRUARY 14, 2024

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36

Local Government Banking Policies 36

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. Internally, data can inform our PR strategy and make our branded content better and more engaging. And, of course, the data we create through our own branded research for clients creates news. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Cision

DECEMBER 6, 2017

PR professionals have always been great storytellers, serving as the voice of the brand, building relationships and cultivating trust with their audiences but the digital revolution empowers communicators to accomplish so much more. This integrated approach is a great way to adopt a digital storytelling strategy.

How To 223

How To Marketing Storytelling Measurement 223

PRSay

NOVEMBER 15, 2019

Disney, however, has a different strategy. Disney was able to launch their streaming service with a huge bank of ready-made content. Not only is it saving Disney money to have this content on hand, but it’s also allowing them to set their service apart with their unique brand voice and image. Leverage your relationships.

Analytics 159

Analytics Television Banking Data 159