Buchanan PR

JULY 31, 2023

Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. This cost-effectiveness allows businesses, especially smaller ones with limited marketing budgets, to get their name out without breaking the bank.

Banking 77

Banking Community Ethics Consumer 77

Cision

DECEMBER 6, 2017

PR professionals have always been great storytellers, serving as the voice of the brand, building relationships and cultivating trust with their audiences but the digital revolution empowers communicators to accomplish so much more. This integrated approach is a great way to adopt a digital storytelling strategy.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

SEPTEMBER 14, 2016

Cision, TD Bank and Newmont Mining will show how to apply AMEC’s new framework to campaigns during the free webinar Measuring the Value of an Integrated Communications Strategy. Objectives have a measureable impact, such as increasing awareness by 15 percent, while goals are simply an aspiration, such as increasing brand awareness.

Communications 0

Communications Banking Measurement Public Affairs 0

5W PR

JULY 11, 2019

In its most basic form, public relations are an act of coordinating with members of the media in the hopes of securing positive news stories for a brand and/or product. Why should your brand aim to be covered in the news? For starters, research shows that 90% of people trust a news source as more credible than advertising.

Industry 60

Industry Advertising Advertising Consumer 60

Contently - Strategy

FEBRUARY 12, 2024

Many forms of financial content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign. Take Nerdwallet’s finance newsletter as an example.

Financial 52

Financial Content Marketing Marketing Banking 52

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. At the moment mainly in Western Finland, there are plans for 225 billion euros worth of industrial investments.

Radio 64

Radio Pinterest Television Government 64

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. But it has its limitations.

Brand 74

Brand Branding Banking Financial 74

Contently - Strategy

OCTOBER 24, 2019

Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. Don’t just publish a digest.

Financial 79

Financial Banking Content Marketing Writing 79

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. In our conversation, we discuss strategies that work (or not) and how you should think about your link building in 2024. The free tool or freemium model in SaaS is an effective link building strategy. What is the link building strategy for a freemium tool?

Google 71

Google SEO Tools Pitching 71

Rock the Status Quo

DECEMBER 1, 2016

It’s free, using the same basic interface that Facebook advertisers use to select an audience for their ad. Head over to the “settings” page for your Facebook brand page, and find “preferred page audience” on the left navigation sidebar. One of my clients is a bank with branches scattered all over Arizona.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

It’s free, using the same basic interface that Facebook advertisers use to select an audience for their ad. Head over to the “settings” page for your Facebook brand page, and find “preferred page audience” on the left navigation sidebar. One of my clients is a bank with branches scattered all over Arizona.

Facebook 100

Facebook Banking Retail Local 100

Mark My Words

DECEMBER 15, 2020

PR guru Mark Borkowski told MailOnline the $28-per-pack oat-milk ‘superlattes’ are the first ‘baby steps’ towards Meghan and Harry building a billion dollar brand for themselves in the US. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

Instagram 60

Instagram Brand Branding Publicity 60

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. It was painful.

Agency 76

Agency Creativity Media Relations Nonprofit 76

MaccaPR

JULY 20, 2015

Now for the million-dollar question (or if you want to get specific, $16-19 billion, Snapchat’s estimated value): Why do Snapchatting brands from McDonald’s, HBO and General Electric to Taco Bell, Acura and Heineken care about a mobile app used by teens and young adults to exchange selfies and pictures of Sunday’s brunch? Source: Adweek.

Brand 48

Brand Branding Marketing Mobile 48

Konnect Agency

AUGUST 24, 2020

At least, that’s what many businesses are banking on this holiday season now more than ever. But, then again, it’s still summer… And, Brach’s isn’t alone – in these late days of summer, brands like Starbucks and Dunkin and craft beer breweries like Four Peaks Brewing Company race to the market. The early bird gets the worm.

Trends 52

Trends Retail Consumer Banking 52

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. 2) Remember that you are your brand and you never know who knows how.

Insurance 110

Insurance Insurance Banking Groups 110

Solo PR Pro

APRIL 8, 2021

It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”. I hadn’t even opened a bank account yet! “People tend to think of PR as just one thing, but it’s so much more,” she said. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

PR in High Definition

MAY 26, 2021

Customer experience is now the key brand differentiator , above service or product. Any comms or marketing professional knows that word of mouth is still one of the most powerful tools out there – especially as we’re becoming increasingly sceptical of marketing and advertising. In the end, it all boils down to trust.

B2B 62

B2B Banking Corporate Internal 62

Waxing UnLyrical

JUNE 27, 2016

How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Does PR Serve the Brand or Start it?

Banking 42

Banking Writing Social Media Strategy 42

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. At SA, I lead a team of PR dynamos. The Power of the Persona.

Measurement 65

Measurement Course LinkedIn Banking 65

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Norton's Notes

JULY 29, 2015

Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. My first interview was with Arik C.

Interviews 28

Interviews SEO Banking Radio 28

Mindful Marketing

MARCH 3, 2024

Also surprising, another study identified individuals in accounting, banking, and finance as the most foul-mouthed professionals. ” The suggestion, which was at least somewhat serious, received brief consideration from the group before dismissing it as too edgy and risky for branding.

Marketing 100

Marketing Healthcare Study Advertising 100

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are the biggest marketing mistakes brands make? –to flag you if your brand is mentioned. How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prohibition

AUGUST 4, 2021

It can be challenging for companies to keep up with what customers are saying about them online, but it’s even more challenging when negative sentiment is directed at you or your brand! A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance? Effective Returns.

Reputation 62

Reputation Company Engineering Banking 62

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Teams need to work together on a real-world strategy to manage a company’s story should they decide to move forward with a Kickstarter or Indiegogo campaign. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable. And do it before the campaign launches.

B2C 192

B2C Community Banking Advertising 192

Contently - Strategy

OCTOBER 1, 2018

They look something like this: As long as I live, I will never forget SiteLinks, or the number Google used to convince advertisers to adopt this feature: 30 percent. I was part of the sales team at Google that helped launch SiteLinks to advertisers. What’s our Snapchat strategy?! ) We prioritize tactics over strategy.

Marketing 111

Marketing Google Newspapers Print 111

The Resolution Blog

APRIL 26, 2019

It’s usually around the five year mark new agencies start winning bigger brands and awards, so you’ve broken the mould there. How have you won those brands? You’d be surprised at how many big brand directors would come up to us and say “you look fabulous”. That’s why we picked our name, because it’s different to everyone else.

Agency 120

Agency Pitching Energy Creativity 120

Mindful Marketing

DECEMBER 4, 2021

Macy’s firmly believes that its loss of the advertising space, next to its flagship store, would be disastrous, as the suit it filed states, “The damages to Macy's customer goodwill, image, reputation and brand, should a 'prominent online retailer' (especially Amazon) advertise on the billboard are impossible to calculate.”

Retail 71

Retail Advertising Advertising Consumer 71

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Companies and brands can only be truly social if they do it themselves. Other findings. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. Roc Nation helped him with developing a strategy and executing it because no one can do all that on their own. They see behaviour like that as part of the overall brand of the individual.

Sports 60

Sports Government Agency Pitching 60

Waxing UnLyrical

APRIL 11, 2016

Why: “Word-of-mouth marketing generates twice the sales of paid advertising, which means—if you don’t already—it’s time to think about how to use influencers in your marketing strategy,” writes Gini Dietrich in this starter guide to influencer marketing. Build Your Influencer Relations Campaign with Six Steps. ” 3.

Marketing 40

Marketing Guidelines Community Banking 40

Stern + Associates

FEBRUARY 7, 2014

How is your company’s beer—or pasta sauce, or banking services, or toothpaste—better than anyone else’s? Have an idea about strategy? How is your idea about strategy different than that of your competitors? But making the ad is the easy part—it’s the “standing out above the rest” aspect that’s a lot more difficult to execute.

Leadership 78

Leadership How To Enterprise Viral 78