ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Yet, nothing happens in a vacuum. Still, there’s something to be learned from each one.

Banking 212

Banking Nonprofit Twitter Advertising 212

Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 With terms like “work from home” and “social distancing” going mainstream, and person-to-person interactions becoming increasingly rare, businesses changing course to adopt digital strategies are likely to fare well. An engaged audience helps increase brand awareness and potential sales. Engagement.

Brand 135

Brand Branding How To Radio 135

The Resolution Blog

DECEMBER 1, 2015

Changing the traditional PR structure and workflow isn’t easy so when we heard about the success of ING Bank communications team in Amsterdam, we had to find out more. Here we speak to ING Bank communications director, Johan van der Zanden to find out how his comms team became Agile and the success they have felt since.

Banking 120

Banking Communications Software Google 120

Communications Conversations

OCTOBER 31, 2022

This week brands will be weighing their options as Musk makes initial layoffs and plans. However, on the brand side, this could be the perfect time for many to quit Twitter once and for all. Let’s face it, Twitter isn’t the powerhouse brand channel it once was. Finally, brand safety is a big issue, too.

Twitter 60

Twitter Brand Branding Airlines 60

Ronn Torossian

APRIL 26, 2022

The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank, BNY Mellon, as well as retail day traders. Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore.

Banking 195

Banking Retail Technology Brand 195

5W PR

APRIL 22, 2024

Anything from bank account information to personal identification. Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence.

Consumer 78

Consumer Financial Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

A liquidity event is not only a good reason to invest in public relations, but it’s one situation where the right PR strategy can drive a higher valuation for the deal. Here’s how the right PR strategy can help prepare for a liquidity event. The campaign issued a call-to-action for users to “Break Up With Your Bank.”

Banking 327

Banking Financial Employee Technology 327

Communications Conversations

OCTOBER 3, 2017

Bank, which launched its “Power of Possible” Podcast earlier this year. Our brand voice is to be relatable and earnest for a large bank. Bank focused podcast wouldn’t work. Our goal was to create a podcast that highlighted our brand voice and interesting to the general consumer. Companies like U.S.

Banking 60

Banking Financial Employee Meeting 60

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. Achieving strategy through mission is a specialty of Musk’s.

Twitter 78

Twitter Banking Financial Employee 78

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Strategies to help your PR efforts. But while the industry looks to them for social media clout and as on-point brand spokespeople, there are other ways to leverage these relationships. The post 5 Success Strategies For PR Pitching appeared first on Crenshaw Communications. Use influencers to close the sale.

Pitching 149

Pitching Strategy Examples Banking 149

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

APRIL 30, 2024

And in turn, that tells us about how advertising works: it mainly works by building and refreshing memory links to the brand. So, if your advertising is better at building brand-relevant memories, your brand becomes more competitive.” These memory links activate when buyers do come into the market. How can this be?

B2B 130

B2B Marketing Advertising Advertising 130

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

Prohibition

DECEMBER 12, 2023

It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on. The need for this is a difficult one to translate, with the app losing almost 15 million users in 2023 following the rebrand.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. This is a guest post by Megan Schuman.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Barokas

SEPTEMBER 12, 2019

Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination. A sustainable strategy is essential. . The last step in creating a sustainable content creation strategy is to start recycling content.

Strategy 84

Strategy Case Study Energy Banking 84

Contently - Strategy

FEBRUARY 9, 2021

But a surprising amount of marketers I speak with aren’t investing in a newsletter as a core part of their content strategy. For us at The Content Strategist , that’s content marketing and content strategy best practices. Now, an illusion to hell might be a little edgy for your brand. That’s okay.

How To 145

How To Content Marketing Banking Advertising 145

PR for Anyone

NOVEMBER 2, 2021

Put in a header photo that is aligned with your brand. It’s off-brand and you will confuse people. Don’t use a picture with your kids (unless your branding is “The Family Realtor”). I help new home buyers find their dream home while keeping cash in the bank.”. If you sell luxury homes, put that type of image.

LinkedIn 130

LinkedIn Real Estate How To eBook 130

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. To compete with big name brands, you need to get creative. However, you don’t necessarily need to break the bank.

Banking 62

Banking Retail B2B Writing 62

Cision

JANUARY 25, 2016

Social has brought an explosion of content distribution channels, and brands are struggling to make their content stand out. Here’s a quick look at the first three steps brands should take to ensure a successful content marketing strategy: 1. How should brands do this? Find The Sweet Spot. How much content is there now?

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Buchanan PR

JULY 31, 2023

Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. This cost-effectiveness allows businesses, especially smaller ones with limited marketing budgets, to get their name out without breaking the bank.

Banking 77

Banking Community Ethics Consumer 77

Konnect Agency

FEBRUARY 6, 2024

Brands tapping into the credibility invested in celebrities or influencers is nothing new, but the landscape is rapidly growing and evolving. However, while the temptation to incorporate all these trends into your strategy may be strong, the key lies in making them work for you, or else you may just get lost in the crowd.

Trends 52

Trends Banking Social Media Consumer 52

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

PRSay

NOVEMBER 15, 2023

Through good PR and communications strategies across a number of channels and tactics, over time, every day, you put those chips in the bank. Do communications on behalf of an individual or brand feel less authentic when driven by machine learning? Those are things we’re going to be looking at in the years ahead.

Employee 126

Employee Internal International Storytelling 126

Communications Conversations

JUNE 14, 2017

The topic: How to bolster your brand leading up to, and during the (fill in name for whatever it is the NFL allows us to call this thing publicly now) next February. So many companies and brands will be focused on new customer acquisition during the Big Game–and that’s not necessarily a bad strategy.

Company 60

Company Brand Branding Local 60

Reputation Us

AUGUST 18, 2016

Their culture and management style is vital for brand loyalty in a company where customers may not come in for years (most people don’t buy tires but every few years). Nordstrom is focused on building brand loyalists and long-term customers. The post Customer Care | The Ultimate PR Strategy appeared first on LTPR.

Apparel 60

Apparel Strategy Customer Service Financial 60

PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. There are banks in the United States and Europe that helped finance the slave trade, and which still exist today. It is no longer an option or a strategy.

Internal 100

Internal International Banking Financial 100

Critical Mention

MARCH 27, 2019

We have five tips to help leverage your content strategy once you solidify your target market! As an ongoing marketing tool, email helps nurture leads and maintain interest in the brand. The familiarity it creates will only help build a brand and name recognition within the target niche. Observe and interact with your audience.

Strategy 61

Strategy Marketing SEO Social Media 61

Business Wire

JUNE 22, 2017

written by Ibrey Woodall, Business Wire’s senior vice president of web communications services, offers guidance and tactical tips for ensuring that your branded IR site is safeguarded against situations that may compromise your efforts, such as the premature disclosure of earnings data. Is Your IR Site a Security Liability? She holds a B.A.

Financial 159

Financial Web Banking Internal 159

Cision

JUNE 28, 2016

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. What is the biggest communication challenge facing financial brands today? The banks are still working to rebuild the trust lost during the financial crisis as they face a competitive threat from newer market entrants.

Financial 149

Financial Groups Banking Crisis 149

MaccaPR

JULY 20, 2015

Now for the million-dollar question (or if you want to get specific, $16-19 billion, Snapchat’s estimated value): Why do Snapchatting brands from McDonald’s, HBO and General Electric to Taco Bell, Acura and Heineken care about a mobile app used by teens and young adults to exchange selfies and pictures of Sunday’s brunch? Source: Adweek.

Brand 48

Brand Branding Marketing Mobile 48

PRSay

SEPTEMBER 25, 2020

We finalized our plan, strategy, analysis and calculations, and sent along the proposal accordingly. They hesitantly agreed, and then transferred the payment into our bank account. So we figured out a way to help the brand with what we had been paid. We also wrote a press release celebrating the brand’s regional successes.

Ethics 157

Ethics Banking Pitching Analysis 157

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. Gary Vaynerchuck does offer some points to consider when it comes to personal branding not only from his own experience, but tips on how to help others as well. Okay, hold my coffee.

Social Media 40

Social Media Brand Branding Media 40

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. Internally, data can inform our PR strategy and make our branded content better and more engaging. And, of course, the data we create through our own branded research for clients creates news. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Shift Communications

AUGUST 10, 2015

Strategy is one of the most abused, misused words in the entire lexicon of business. Ask 100 executives what strategy means and you’ll get 150 different answers. In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework.

Strategy 60

Strategy How To Transportation SEO 60

Cision

DECEMBER 6, 2017

PR professionals have always been great storytellers, serving as the voice of the brand, building relationships and cultivating trust with their audiences but the digital revolution empowers communicators to accomplish so much more. This integrated approach is a great way to adopt a digital storytelling strategy.

How To 223

How To Marketing Storytelling Measurement 223